About Me• Began selling software
online in 1999, began a small agency in the spring of 2004, and launched our own tools in 2009.• In 2007, I attended SES Local in LA and was amazed at the total lack of information.• Today, local is probably the fastest growing segment of SEO, and it‘s an honor to be included on this Pubcon panel.
How much Mobile Traffic do
you get? You might be surprised... • When is the last time you looked? • Some businesses have over 1/3 of all traffic coming to their site via tablet or mobile. • You are not maximizing your revenue, but that’s okay, because neither are your competitors.
What‘s your first step?Examine your
site!• Test it on an iPhone and Android• How does it look?• Is it functional?• Can you read and navigate it?• Does it have what you need?• What DO you need?
What DO you need?• Simple
pinch & zoom?• Click to call?• Map?• A relevant menu?• Appointment setting?• Quote system?• Ordering, Shopping, etc• What Else? JUST TRY YOUR WEBSITE!
Let‘s say you‘ve decided...How can
you achieve what you want?• Lots of low cost options• Lots of very expensive options• Separate website & mobile experience?• WP Sites can be mobilized easily w/ plugins like wptouch, etc.• Do you actually need an “app“?• There are a billion options well actually...
How do you choose?Ask these
questions:• CAN you ask questions via chat or phone?• Self configured? On site or subdomain?• Auto sync w/ your site?• Automatic detection and redirection?• Tracked with YOUR Google Analytics?• Separate (multiple) mobile menu options?• MUST a user “install” something? (app)
You can‘t afford to waitOnce
people perform a mobile search…• 61% of users call the business after searching• 87% of those WILL buy from you if they call - Google, BIA/Kelsey