The Working Stiff's Guide to Social Media and Online Branding


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Career Assistance Network presentation given 4/26/10 at Asbury United Methodist Church.

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  • My hope for you is that by the time we finish this talk, you will know how to be well-known in your online industry circles, perfectly Google-able, and established on many social networking sites as an "old timer". You will be thought of as a valuable commodity. You will be full of confidence, well connected, and well thought of. YOU will have a strong personal brand. And your job search and work life will be better off because of it.
  • What makes you unique can be difficult to articulate. I recommend asking your friends, think of what you’re most proud of, think of what you’re known FOR.
  • When other sites pick up your article as content, you get back links which help with search engine ranking
  • The Working Stiff's Guide to Social Media and Online Branding

    1. 1. The Working Stiff’s Guide to Social Media and Online Branding! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
    2. 2. Overview <ul><li>Introduction to WeMentor Marketing </li></ul><ul><li>Online branding, and its importance in today’s world </li></ul><ul><li>Developing your online brand </li></ul><ul><li>Publicizing your online brand </li></ul><ul><li>Maintaining your online brand </li></ul>
    3. 3. WeMentor Marketing <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li>“ The Jobseeker’s Guide to Online Branding” </li></ul>
    4. 4. Online Branding: an overview <ul><li>Creating and managing the “image” by which others perceive you online. </li></ul><ul><li>Businesses are doing it – why can’t individuals? </li></ul><ul><li>Very few doing well; takes little effort to “stand out” online. </li></ul><ul><li>You DON’T need to be a “computer geek” to develop a strong online personal brand. </li></ul>
    5. 5. Online Branding: an overview (con’t) <ul><li>Why is having an online personal brand important? </li></ul><ul><ul><li>It’s the first place people will look to form opinion of you. </li></ul></ul><ul><ul><li>Finding employment (1 out of every 5 employers used LinkedIn for recruiting; 53% of those look for passive candidates). </li></ul></ul>
    6. 6. Developing A Personal Brand <ul><li>Research </li></ul><ul><li>Personal evaluation </li></ul><ul><li>Summary          </li></ul>
    7. 7. Developing A Personal Brand: Research <ul><li>Google yourself </li></ul><ul><li>List reasons it’s important to you personally – will shape your efforts </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Figure out your professional values </li></ul><ul><li>Identify KEYWORDS that represent what you want to do. </li></ul>
    8. 8. Sample personal branding statements: <ul><li>My name is Sue Shaper, a happily employed and experienced computer programmer. I am unique because of my ability to interface well with non-technical customers and also because of my relentless attention to quality in documenting my code . I am here to meet like-minded individuals in order to broaden my network of fellow programmers . </li></ul>
    9. 9. Sample personal branding statements <ul><li>My name is Celeste Thompson, a 20-year sales executive. I am unique because of my ability to meet and exceed sales quotas by being an &quot;antisales“ person, and also because of my goofy but very likeable and earnest personality that gets me noticed. I am here to find a new career in sales management in the healthcare industry. </li></ul>
    10. 10. Sample personal branding statements <ul><li>My name is Joanne Filwith, an active, civic-minded stay-at-home mom to 2 beautiful boys. I am unique because I speak Spanish and grew up in a multilingual family. I am here to learn more about poverty issues in Birmingham Alabama and to recruit members for my action committee with the Junior League. </li></ul>
    11. 11. Publicize your personal brand <ul><li>Get headshot made first </li></ul><ul><li>Buy a web domain of your name (i.e., ) </li></ul><ul><li>Get engaged in social media: LinkedIn, Facebook, Twitter, niche social sites. </li></ul><ul><li>Start a blog </li></ul><ul><li>Write an article </li></ul>
    12. 12. Maintain your personal brand <ul><li>Choose sites on which to engage: </li></ul><ul><ul><li>Utilize popular sites </li></ul></ul><ul><ul><li>Utilize niche industry sites </li></ul></ul><ul><li>Establish goals for time spent </li></ul><ul><li>Establish a weekly schedule for participating online </li></ul>
    13. 13. Linkedin tips: <ul><li>Thoroughly build out your profile </li></ul><ul><li>Send Linkedin invites to as many former co-workers as possible </li></ul><ul><li>Every time you meet someone new, add them to Linkedin. </li></ul><ul><li>Specialties: keywords </li></ul><ul><li>“ Linkedin Lunches” </li></ul>
    14. 14. Twitter: <ul><li>Follow job tweets (i.e. @myalabamajob, @b_rmingham_jobs, @my_alabama_job) </li></ul><ul><li>Develop custom searches for your keywords and your geography </li></ul><ul><li>Tweet links to interesting articles having to do with your preferred line of business </li></ul><ul><li>Engage with people in your geography </li></ul>
    15. 15. Get my eBook! <ul><li>Go to my company website ( ), and look under “Free Stuff” for my eBook: </li></ul>
    16. 16. Questions?