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The Working Stiff's Guide to Social Media and Online Branding

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Career Assistance Network presentation given 4/26/10 at Asbury United Methodist Church.

Career Assistance Network presentation given 4/26/10 at Asbury United Methodist Church.

Published in: Business

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  • My hope for you is that by the time we finish this talk, you will know how to be well-known in your online industry circles, perfectly Google-able, and established on many social networking sites as an "old timer". You will be thought of as a valuable commodity. You will be full of confidence, well connected, and well thought of. YOU will have a strong personal brand. And your job search and work life will be better off because of it.
  • What makes you unique can be difficult to articulate. I recommend asking your friends, think of what you’re most proud of, think of what you’re known FOR.
  • When other sites pick up your article as content, you get back links which help with search engine ranking
  • Transcript

    • 1. The Working Stiff’s Guide to Social Media and Online Branding! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
    • 2. Overview
      • Introduction to WeMentor Marketing
      • Online branding, and its importance in today’s world
      • Developing your online brand
      • Publicizing your online brand
      • Maintaining your online brand
    • 3. WeMentor Marketing
      • Helping businesses make money with social media marketing
      • First Birmingham agency to focus exclusively on social media marketing
      • Partner David Sher, CEO of AmSher
      • “ The Jobseeker’s Guide to Online Branding”
    • 4. Online Branding: an overview
      • Creating and managing the “image” by which others perceive you online.
      • Businesses are doing it – why can’t individuals?
      • Very few doing well; takes little effort to “stand out” online.
      • You DON’T need to be a “computer geek” to develop a strong online personal brand.
    • 5. Online Branding: an overview (con’t)
      • Why is having an online personal brand important?
        • It’s the first place people will look to form opinion of you.
        • Finding employment (1 out of every 5 employers used LinkedIn for recruiting; 53% of those look for passive candidates).
    • 6. Developing A Personal Brand
      • Research
      • Personal evaluation
      • Summary         
    • 7. Developing A Personal Brand: Research
      • Google yourself
      • List reasons it’s important to you personally – will shape your efforts
      • What makes you unique?
      • Figure out your professional values
      • Identify KEYWORDS that represent what you want to do.
    • 8. Sample personal branding statements:
      • My name is Sue Shaper, a happily employed and experienced computer programmer. I am unique because of my ability to interface well with non-technical customers and also because of my relentless attention to quality in documenting my code . I am here to meet like-minded individuals in order to broaden my network of fellow programmers .
    • 9. Sample personal branding statements
      • My name is Celeste Thompson, a 20-year sales executive. I am unique because of my ability to meet and exceed sales quotas by being an "antisales“ person, and also because of my goofy but very likeable and earnest personality that gets me noticed. I am here to find a new career in sales management in the healthcare industry.
    • 10. Sample personal branding statements
      • My name is Joanne Filwith, an active, civic-minded stay-at-home mom to 2 beautiful boys. I am unique because I speak Spanish and grew up in a multilingual family. I am here to learn more about poverty issues in Birmingham Alabama and to recruit members for my action committee with the Junior League.
    • 11. Publicize your personal brand
      • Get headshot made first
      • Buy a web domain of your name (i.e., www.phyllisneill.com )
      • Get engaged in social media: LinkedIn, Facebook, Twitter, niche social sites.
      • Start a blog
      • Write an article
    • 12. Maintain your personal brand
      • Choose sites on which to engage:
        • Utilize popular sites
        • Utilize niche industry sites
      • Establish goals for time spent
      • Establish a weekly schedule for participating online
    • 13. Linkedin tips:
      • Thoroughly build out your profile
      • Send Linkedin invites to as many former co-workers as possible
      • Every time you meet someone new, add them to Linkedin.
      • Specialties: keywords
      • “ Linkedin Lunches”
    • 14. Twitter:
      • Follow job tweets (i.e. @myalabamajob, @b_rmingham_jobs, @my_alabama_job)
      • Develop custom searches for your keywords and your geography
      • Tweet links to interesting articles having to do with your preferred line of business
      • Engage with people in your geography
    • 15. Get my eBook!
      • Go to my company website ( www.wementorsmm.com ), and look under “Free Stuff” for my eBook:
    • 16. Questions?