Effective Social Media Strategies For Today Tomorrow And Beyond

Effective Social Media Strategies for Today, Tomorrow, and Beyond Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing

Overview
Introduction to WeMentor Social Media Marketing
The importance of ongoing online listening
Creating a strategy that works
Tools my team can’t live without
What’s on the horizon for social media?

WeMentor Social Media Marketing
Helping advertisers make money with social media marketing
Partner David Sher, CEO of AmSher
First Birmingham company to focus exclusively on social media marketing
Partnerships with marketing and advertising agencies

Optimum Social Media Cycle:

What most people do:

The importance of ongoing online listening
Key to social media marketing success is ENGAGEMENT
Key to engagement is high-quality, relevant CONTENT
You won’t know what your prospects want to hear about until you know what information they currently consume online.
Prospects are fickle, and what they consumed last week might change next week.

Online listening tasks:
Who’s talking about your brand/industry on social media?
What is your competition doing with social media that you are not?
What keywords are your prospects using in relation to your product/industry?
On which social media sites are your target customers “hanging out”?
What’s being written about you on blogs and forums?
Plan for ongoing listening

Creating a strategy that works
Think of yourself as publisher instead of marketer
Balance educational/informative communication vs. engaging communication
Balance educational/informative/engaging communication vs. “advertising” communication (our rule of thumb: 7 to 1)
Develop plan for ongoing content creation

Potential weekly schedule Monday Tuesday Wednesday Thursday Friday Conduct weekly listening plan Prepare 15 tweets and pre-tweet for next 7 days Create blog entry 10 minutes of engagement with Twitter Update Facebook with content Prepare weekly listening executive summary and distribute 10 minutes of engagement with Twitter Update Facebook with content Check Facebook for comments 10 minutes of engagement with Twitter Update Facebook with content Check Facebook for comments 10 minutes of engagement with Twitter Comments on other blogs Check Facebook for comments 10 minutes of engagement with Twitter Comments on other blogs Check Facebook for comments Check Facebook for comments

Tools my team can’t live without
http://bit.ly – valuable analytics on what target audience liked/didn’t like
http://www.twaitter.com – the ability to pre-tweet certain educational messages
https:// adwords.google.com/select/KeywordToolExternal - confirm keywords and get suggestions for new ones
http://www.Alltop.com – top blogs in variety of subjects

What’s on the horizon?
Location-based social media tools (gowalla.com, foursquare.com)
Social media-type communication tools for internal employee communities
More B2B social media efforts
Connected accounts and portable login’s
Social search

WeMentor resources:
Sign up for newsletter at www.wementorsmm.com
Podcast: http://whooyouknow.com/
Blog: http://birminghamsocialmedia.com
“ Free stuff” on website:
Creating a listening campaign
Optimizing Facebook Fan pages

Effective Social Media Strategies For Today Tomorrow And Beyond

by WeMentor Social Media Marketing on Mar 19, 2010

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Effective Social Media Strategies For Today Tomorrow And Beyond — Presentation Transcript