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Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
Creating a Social Media Strategy
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Creating a Social Media Strategy

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Workshop for Central Alabama Women's Business Center March 9, 2010

Workshop for Central Alabama Women's Business Center March 9, 2010

Published in: Business, Technology
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  • 1. Creating a Social Media Strategy Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  • 2. Overview
    • Introduction to WeMentor Social Media Marketing
    • What is social media? Why is it important?
    • “ Own Your Space™”
    • Research
    • Execution
    • Maintenance
  • 3. WeMentor Marketing
    • Helping businesses make money with social media marketing
    • First Birmingham agency to focus exclusively on social media marketing
    • Partner David Sher, CEO of AmSher
    • www.wementorsmm.com
    • facebook.com/wementorsmm
  • 4. Social Media Marketing Today
    • Facebook - 350 million members—5 million new users a week.
    • LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000
    • Twitter - 50 million
    • Blogs - 200 million blogs; 120,000 new blogs a day
    • 86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report)
  • 5. Benefits to social media
    • Relationship-based instead of interruption-based
    • Share knowledge
    • Establish yourself as expert
    • Increase brand awareness
  • 6. “ Own Your Space™ ” Program
    • Proprietary program designed by WeMentor Social Media Marketing.
    • Goal is to help clients get most “bang for their buck” out of social media.
    • Primary focus is: research, good content, measurement.
    • 3 Phases:
      • Phase 1 – auditing, listening
      • Phase 2 – planning, executing
      • Phase 3 – measuring, tweaking
  • 7. Phase 1: auditing, listening
    • Who’s talking about your brand on social media?
    • What is your competition doing with social media that you are not?
    • Which topics and/or products are being discussed the most on social media?
    • On which social media sites are your target customers “hanging out”?
    • What’s being written about you on blogs and forums?
    • Plan for ongoing listening         
  • 8. Phase 2: planning, executing
    • Develop plan for WHERE to participate (based on audit/listening info).
    • Develop plan for ongoing regular content creation.
    • Begin implementation of the above.
  • 9. Phase 3: analyzing, tweaking
    • Develop specific goals for performance based off of goals from phase 2
    • Create metrics template; begin gathering data.
    • Analyze initial results.
    • Tweak plan according to results and desired outcomes.
  • 10. WeMentor resources:
    • Sign up for newsletter at www.wementorsmm.com
    • Podcast: http://whooyouknow.com /
    • Blog: http://birminghamsocialmedia.com
    • “ Free stuff” on website:
      • Creating a listening campaign
      • Optimizing Facebook Fan pages

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