Creating a Social Media Strategy

Creating a Social Media Strategy Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing

Overview
Introduction to WeMentor Social Media Marketing
What is social media? Why is it important?
“ Own Your Space™”
Research
Execution
Maintenance

WeMentor Marketing
Helping businesses make money with social media marketing
First Birmingham agency to focus exclusively on social media marketing
Partner David Sher, CEO of AmSher
www.wementorsmm.com
facebook.com/wementorsmm

Social Media Marketing Today
Facebook - 350 million members—5 million new users a week.
LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000
Twitter - 50 million
Blogs - 200 million blogs; 120,000 new blogs a day
86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report)

Benefits to social media
Relationship-based instead of interruption-based
Share knowledge
Establish yourself as expert
Increase brand awareness

“ Own Your Space™ ” Program
Proprietary program designed by WeMentor Social Media Marketing.
Goal is to help clients get most “bang for their buck” out of social media.
Primary focus is: research, good content, measurement.
3 Phases:
Phase 1 – auditing, listening
Phase 2 – planning, executing
Phase 3 – measuring, tweaking

Phase 1: auditing, listening
Who’s talking about your brand on social media?
What is your competition doing with social media that you are not?
Which topics and/or products are being discussed the most on social media?
On which social media sites are your target customers “hanging out”?
What’s being written about you on blogs and forums?
Plan for ongoing listening

Phase 2: planning, executing
Develop plan for WHERE to participate (based on audit/listening info).
Develop plan for ongoing regular content creation.
Begin implementation of the above.

Phase 3: analyzing, tweaking
Develop specific goals for performance based off of goals from phase 2
Create metrics template; begin gathering data.
Analyze initial results.
Tweak plan according to results and desired outcomes.

WeMentor resources:
Sign up for newsletter at www.wementorsmm.com
Podcast: http://whooyouknow.com /
Blog: http://birminghamsocialmedia.com
“ Free stuff” on website:
Creating a listening campaign
Optimizing Facebook Fan pages

Creating a Social Media Strategy

by WeMentor Social Media Marketing

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