Incorporating Social Media: Creating An Effective Digital Brand for Consultants and Freelancers Presented by: Phyllis Neill, President/CEO SheMentor Marketing

Overview Introduction to SheMentor Social Media: what is it? First and foremost: CONTENT! Blogging-the first social media tool Twitter, LinkedIn, Facebook Industry-specific social media venues Online article marketing Fitting them all together Recommended action items

Introduction to SheMentor

Social Media: what is it?

First and foremost: CONTENT!

Blogging-the first social media tool

Twitter, LinkedIn, Facebook

Industry-specific social media venues

Online article marketing

Fitting them all together

Recommended action items

Introduction to SheMentor (soon to be “ WeMentor Social Media Marketing ” – www.wementorsmm.com) 20+ years’ experience in executive management and marketing Specializing in: Social media adaptation Traditional marketing plans Corporate mentoring plans Corporate workshops Process improvement General management consulting Author, The Jobseeker’s Guide to Online Branding

20+ years’ experience in executive management and marketing

Specializing in:

Social media adaptation

Traditional marketing plans

Corporate mentoring plans

Corporate workshops

Process improvement

General management consulting

Author, The Jobseeker’s Guide to Online Branding

Social Media: What Is It? A collection of social networks which contain participant-driven content. The network is successful if it gets a lot of participation. … w hen used by businesses, Social Media changes a monologue to a dialogue!

A collection of social networks which contain participant-driven content.

The network is successful if it gets a lot of participation.

… w hen used by businesses, Social Media changes a monologue to a dialogue!

Social Media: What Do People Do On There? Post links to relevant content for their target audience Meet and engage with others Prospects Like-minded individuals Peers Read and learn from content others post Pose questions Answer questions Sell

Post links to relevant content for their target audience

Meet and engage with others

Prospects

Like-minded individuals

Peers

Read and learn from content others post

Pose questions

Answer questions

Sell

Social Media: What Should My Main Goal Be? Establish yourself as expert in your field Allow prospects to “know, like, trust” you Network Main goal should NOT be to sell – sales are a by-product of good networking strategy

Establish yourself as expert in your field

Allow prospects to “know, like, trust” you

Network

Main goal should NOT be to sell – sales are a by-product of good networking strategy

A Step Back: Content Marketing Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases Traditional marketing: interruption vs. Content Marketing: engagement Goal is not to sell, but to engage on topics of interest to the customer.

Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases

Traditional marketing: interruption vs. Content Marketing: engagement

Goal is not to sell, but to engage on topics of interest to the customer.

A Step Back: Content Marketing (con’t) Examples include: Blogging Newsletters Podcasts User-generated: replies to blogs/articles, discussion boards, forums, product reviews/ratings Videos "Free" downloadable research: workbooks, ebooks, white papers, mini-guides Article marketing

Examples include:

Blogging

Newsletters

Podcasts

User-generated: replies to blogs/articles, discussion boards, forums, product reviews/ratings

Videos

"Free" downloadable research: workbooks, ebooks, white papers, mini-guides

Article marketing

Preparing to go all “social”… Get a nice headshot

Get a nice headshot

Blogging Blogging changes the conversation Don’t blog about your business; blog about THEIR business. Consistency is key.

Blogging changes the conversation

Don’t blog about your business; blog about THEIR business.

Consistency is key.

Twitter

Twitter “ Micro-blog” – 140 character updates. Value realized only when you follow and are followed. Tweet for the company, but as an individual.

“ Micro-blog” – 140 character updates.

Value realized only when you follow and are followed.

Tweet for the company, but as an individual.

Twitter recommendations Find 100 people to follow over next 30 days: http://search.twitter.com Follow followers Follower follower’s followers! Set goal for daily tweets Spend one hr one day/wk creating tweets Split up your time as follows: 50% adding value 30% interacting with followers 20% selling

Find 100 people to follow over next 30 days:

http://search.twitter.com

Follow followers

Follower follower’s followers!

Set goal for daily tweets

Spend one hr one day/wk creating tweets

Split up your time as follows:

50% adding value

30% interacting with followers

20% selling

Weekly “tweet sheet” example: Good article on mistakes to not make with your branding: http://tinyurl.com/ydr8xs3 5 tips to keep biz owners “sharp”: http://tinyurl.com/ydnukyo Just found out Office Depot does free seminars on mktg, mngtmnt: http://tinyurl.com/ydvcuoy A humorous blog on the 3 levels of Facebook adoption: http://www.wementorsmm.com/blog Example: if I’ve decided on 6 tweets/day, 3 of them are “adding value” tweets; therefore, I need to create 21 tweets per week in advance to be prepared.

Good article on mistakes to not make with your branding: http://tinyurl.com/ydr8xs3

5 tips to keep biz owners “sharp”: http://tinyurl.com/ydnukyo

Just found out Office Depot does free seminars on mktg, mngtmnt: http://tinyurl.com/ydvcuoy

A humorous blog on the 3 levels of Facebook adoption: http://www.wementorsmm.com/blog

Example: if I’ve decided on 6 tweets/day, 3 of them are “adding value” tweets; therefore, I need to create 21 tweets per week in advance to be prepared.

LinkedIn

LinkedIn Professionals connecting with each other. Groups: create new ones, ask questions to group members, post news items, and have conversations within groups.

Professionals connecting with each other.

Groups: create new ones, ask questions to group members, post news items, and have conversations within groups.

Facebook

Facebook Social networking site Businesses creating “fan pages” Updates are “pushed” automatically to fan’s walls

Social networking site

Businesses creating “fan pages”

Updates are “pushed” automatically to fan’s walls

Online Article Marketing Great way to establish expert status for person or product. Write strong article in your area of expertise; build “bio box” at bottom of article. Submit article to free online article marketing directories. Sites use your article as content; your name/company get advertised. Builds “know, like, trust” factor. Publicizes your web site/product. Sells your products and services. Helps you or your brand become known as an "expert“. “ Free” advertising! *

Great way to establish expert status for person or product.

Write strong article in your area of expertise; build “bio box” at bottom of article.

Submit article to free online article marketing directories.

Sites use your article as content; your name/company get advertised.

Builds “know, like, trust” factor.

Publicizes your web site/product.

Sells your products and services.

Helps you or your brand become known as an "expert“.

“ Free” advertising! *

Fitting them all together Re-purpose blog entry for article marketing “ Tweet” and “Facebook” new blog entry available Contribute questions about your article on a LinkedIn Group. Take offline marketing plan, and use social media to take it ONLINE!

Re-purpose blog entry for article marketing

“ Tweet” and “Facebook” new blog entry available

Contribute questions about your article on a LinkedIn Group.

Take offline marketing plan, and use social media to take it ONLINE!

Recommendations Review traditional marketing plan and identify areas to integrate with social media. Develop strategy for appropriate social media and research industry-specific social networks. Create implementation timeline and plan. Create monitoring plan. Own your name: create landing page with addresses to all social media Implement and monitor!

Review traditional marketing plan and identify areas to integrate with social media.

Develop strategy for appropriate social media and research industry-specific social networks.

Create implementation timeline and plan.

Create monitoring plan.

Own your name: create landing page with addresses to all social media

Implement and monitor!

Appendix: good tools TweetDeck ( www.tweetdeck.com ) www.tinyurl.com – allows you to take any web address, and shorten it, making it easier to fit into a 140-character “tweet” on Twitter www.slideshare.com www.vimeo.com www.ning.com Online article marketing directories: ezinearticles.com, goarticles.com, associatedcontent.com, ideamarketers.com, articledashboard.com articlesfactory.com, searchwarp.com, smaller niche sites related to your content (bestezines.com, articledashboard.com)

TweetDeck ( www.tweetdeck.com )

www.tinyurl.com – allows you to take any web address, and shorten it, making it easier to fit into a 140-character “tweet” on Twitter

www.slideshare.com

www.vimeo.com

www.ning.com

Online article marketing directories: ezinearticles.com, goarticles.com, associatedcontent.com, ideamarketers.com, articledashboard.com articlesfactory.com, searchwarp.com, smaller niche sites related to your content (bestezines.com, articledashboard.com)

SheMentor social media links: Blog: http://www.shementor.com/blog Twitter: http://twitter.com/shementor Facebook: http://www.facebook.com/SheMentor SlideShare: http://www.slideshare.net/shementor Vimeo: http://www.vimeo.com/shementor My personal profile page: http://www.phyllisneill.com/ My new business: WeMentor Social Media Marketing: http://www.wementorsmm.com

Blog: http://www.shementor.com/blog

Twitter: http://twitter.com/shementor

Facebook: http://www.facebook.com/SheMentor

SlideShare: http://www.slideshare.net/shementor

Vimeo: http://www.vimeo.com/shementor

My personal profile page: http://www.phyllisneill.com/

My new business: WeMentor Social Media Marketing: http://www.wementorsmm.com