Alabama Media Professionals Presentation Oct 2009
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Alabama Media Professionals Presentation Oct 2009

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10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. ...

10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!

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    Alabama Media Professionals Presentation Oct 2009 Alabama Media Professionals Presentation Oct 2009 Presentation Transcript

    • Incorporating Social Media: Creating An Effective Digital Brand for Consultants and Freelancers Presented by: Phyllis Neill, President/CEO SheMentor Marketing
    • Overview
      • Introduction to SheMentor
      • Social Media: what is it?
      • First and foremost: CONTENT!
      • Blogging-the first social media tool
      • Twitter, LinkedIn, Facebook
      • Industry-specific social media venues
      • Online article marketing
      • Fitting them all together
      • Recommended action items
    • Introduction to SheMentor (soon to be “ WeMentor Social Media Marketing ” – www.wementorsmm.com)
      • 20+ years’ experience in executive management and marketing
      • Specializing in:
        • Social media adaptation
        • Traditional marketing plans
        • Corporate mentoring plans
        • Corporate workshops
        • Process improvement
        • General management consulting
        • Author, The Jobseeker’s Guide to Online Branding
    • Social Media: What Is It?
      • A collection of social networks which contain participant-driven content.
      • The network is successful if it gets a lot of participation.
      • … w hen used by businesses, Social Media changes a monologue to a dialogue!
    • Social Media: What Do People Do On There?
      • Post links to relevant content for their target audience
      • Meet and engage with others
        • Prospects
        • Like-minded individuals
        • Peers
      • Read and learn from content others post
      • Pose questions
      • Answer questions
      • Sell
    • Social Media: What Should My Main Goal Be?
      • Establish yourself as expert in your field
      • Allow prospects to “know, like, trust” you
      • Network
      • Main goal should NOT be to sell – sales are a by-product of good networking strategy
    • A Step Back: Content Marketing
      • Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases
      • Traditional marketing: interruption vs. Content Marketing: engagement
      • Goal is not to sell, but to engage on topics of interest to the customer.
    • A Step Back: Content Marketing (con’t)
      • Examples include:
        • Blogging
        • Newsletters
        • Podcasts
        • User-generated:  replies to blogs/articles, discussion boards, forums, product reviews/ratings
        • Videos
        • "Free" downloadable research:  workbooks, ebooks, white papers, mini-guides
        • Article marketing                     
    • Preparing to go all “social”…
      • Get a nice headshot
    • Blogging
      • Blogging changes the conversation
      • Don’t blog about your business; blog about THEIR business.
      • Consistency is key.
    • Twitter
    • Twitter
      • “ Micro-blog” – 140 character updates.
      • Value realized only when you follow and are followed.
      • Tweet for the company, but as an individual.
    • Twitter recommendations
      • Find 100 people to follow over next 30 days:
        • http://search.twitter.com
        • Follow followers
        • Follower follower’s followers!
      • Set goal for daily tweets
      • Spend one hr one day/wk creating tweets
      • Split up your time as follows:
        • 50% adding value
        • 30% interacting with followers
        • 20% selling
    • Weekly “tweet sheet” example:
      • Good article on mistakes to not make with your branding: http://tinyurl.com/ydr8xs3
      • 5 tips to keep biz owners “sharp”: http://tinyurl.com/ydnukyo
      • Just found out Office Depot does free seminars on mktg, mngtmnt: http://tinyurl.com/ydvcuoy
      • A humorous blog on the 3 levels of Facebook adoption: http://www.wementorsmm.com/blog
      • Example: if I’ve decided on 6 tweets/day, 3 of them are “adding value” tweets; therefore, I need to create 21 tweets per week in advance to be prepared.
    • LinkedIn
    • LinkedIn
      • Professionals connecting with each other.
      • Groups: create new ones, ask questions to group members, post news items, and have conversations within groups.
    • Facebook
    • Facebook
      • Social networking site
      • Businesses creating “fan pages”
      • Updates are “pushed” automatically to fan’s walls
    • Online Article Marketing
      • Great way to establish expert status for person or product.
      • Write strong article in your area of expertise; build “bio box” at bottom of article.
      • Submit article to free online article marketing directories.
      • Sites use your article as content; your name/company get advertised.
      • Builds “know, like, trust” factor.   
      • Publicizes your web site/product.   
      • Sells your products and services.
      • Helps you or your brand become known as an "expert“.
      • “ Free” advertising! *
    • Fitting them all together
      • Re-purpose blog entry for article marketing
      • “ Tweet” and “Facebook” new blog entry available
      • Contribute questions about your article on a LinkedIn Group.
      • Take offline marketing plan, and use social media to take it ONLINE!
    • Recommendations
      • Review traditional marketing plan and identify areas to integrate with social media.
      • Develop strategy for appropriate social media and research industry-specific social networks.
      • Create implementation timeline and plan.
      • Create monitoring plan.
      • Own your name: create landing page with addresses to all social media
      • Implement and monitor!
    • Appendix: good tools
      • TweetDeck ( www.tweetdeck.com )
      • www.tinyurl.com – allows you to take any web address, and shorten it, making it easier to fit into a 140-character “tweet” on Twitter
      • www.slideshare.com
      • www.vimeo.com
      • www.ning.com
      • Online article marketing directories: ezinearticles.com, goarticles.com, associatedcontent.com, ideamarketers.com, articledashboard.com articlesfactory.com, searchwarp.com, smaller niche sites related to your content (bestezines.com, articledashboard.com)
    • SheMentor social media links:
      • Blog: http://www.shementor.com/blog
      • Twitter: http://twitter.com/shementor
      • Facebook: http://www.facebook.com/SheMentor
      • SlideShare: http://www.slideshare.net/shementor
      • Vimeo: http://www.vimeo.com/shementor
      • My personal profile page: http://www.phyllisneill.com/
      • My new business: WeMentor Social Media Marketing: http://www.wementorsmm.com