Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis R. Neill, CEO/President SheMentor Marketing

Overview Introduction to SheMentor Marketing A Step Back: Social Content Marketing What is Article Marketing? Benefits Getting started Recommendations Appendix A: List of Article Marketing Sites

Introduction to SheMentor Marketing

A Step Back: Social Content Marketing

What is Article Marketing?

Benefits

Getting started

Recommendations

Appendix A: List of Article Marketing Sites

SheMentor Marketing Helping clients develop two-way conversations with clients through effective marketing 20+ years’ experience in executive management and marketing, specializing in: Social media adaptation Traditional marketing plans Corporate workshops Sales consulting General management consulting

Helping clients develop two-way conversations with clients through effective marketing

20+ years’ experience in executive management and marketing, specializing in:

Social media adaptation

Traditional marketing plans

Corporate workshops

Sales consulting

General management consulting

A Step Back: Content Marketing Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases Traditional marketing: interruption vs. Content Marketing: engagement Goal is not to sell, but to engage on topics of interest to the customer.

Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases

Traditional marketing: interruption vs. Content Marketing: engagement

Goal is not to sell, but to engage on topics of interest to the customer.

A Step Back: Content Marketing (con’t) Examples include: Blogging Newsletters Podcasts User-generated: replies to blogs/articles, discussion boards, forums, product reviews/ratings Videos "Free" downloadable research: workbooks, ebooks, white papers, mini-guides Article marketing

Examples include:

Blogging

Newsletters

Podcasts

User-generated: replies to blogs/articles, discussion boards, forums, product reviews/ratings

Videos

"Free" downloadable research: workbooks, ebooks, white papers, mini-guides

Article marketing

What is Article Marketing? When a business writes an article related to their respective industry. Article includes “bio box” with author’s name, company info, e-mail address. Articles distributed for free in publications and online article marketing directories. Goal is improving company or author’s credibility and attracting new clients.

When a business writes an article related to their respective industry.

Article includes “bio box” with author’s name, company info, e-mail address.

Articles distributed for free in publications and online article marketing directories.

Goal is improving company or author’s credibility and attracting new clients.

Article Marketing Benefits: Builds “know, like, trust” factor. Publicizes your web site/product. Sells your products and services. Helps you or your brand become known as an "expert“. “ Free” advertising! *

Builds “know, like, trust” factor.

Publicizes your web site/product.

Sells your products and services.

Helps you or your brand become known as an "expert“.

“ Free” advertising! *

Step One: Writing the Article Pick topic of interest to your customer, NOT to you. Ideas for articles: Re-purpose a blog entry Select from customers’ FAQ Design effective article title Follow basic guidelines: introduction, each point as a paragraph, recap/conclusion. Optimize for keywords

Pick topic of interest to your customer, NOT to you.

Ideas for articles:

Re-purpose a blog entry

Select from customers’ FAQ

Design effective article title

Follow basic guidelines: introduction, each point as a paragraph, recap/conclusion.

Optimize for keywords

Step Two: Publishing the Article Choose sites on which to publish: Utilize popular sites ( i.e. www.ezinearticles.com ) Utilize niche industry sites Establish author profile on each publication site. Carefully review article requirements on each site, and modify to fit, Submit article for publication.

Choose sites on which to publish:

Utilize popular sites ( i.e. www.ezinearticles.com )

Utilize niche industry sites

Establish author profile on each publication site.

Carefully review article requirements on each site, and modify to fit,

Submit article for publication.

Step Three: Publicizing the Article Look for publicity opps built into article marketing sites. List article titles and links in "notes" section on your business Facebook "fan" page. "Tweet" your articles. Post articles in “free” section of your website in exchange for opt-in.

Look for publicity opps built into article marketing sites.

List article titles and links in "notes" section on your business Facebook "fan" page.

"Tweet" your articles.

Post articles in “free” section of your website in exchange for opt-in.

Step Three: Publicizing the Article (con’t) Other places to publicize your article: Look at associations and organizations you belong to. Where are your competitors publishing articles? Look at traditional magazines, local newspapers. Type 'article marketing' plus name of your niche.

Other places to publicize your article:

Look at associations and organizations you belong to.

Where are your competitors publishing articles?

Look at traditional magazines, local newspapers.

Type 'article marketing' plus name of your niche.

Recommendations Develop article marketing strategy Create “goals” checklist Create monitoring plan. Implement, monitor, modify, repeat!

Develop article marketing strategy

Create “goals” checklist

Create monitoring plan.

Implement, monitor, modify, repeat!

Questions?

Appendix A: List of article marketing sites ezinearticles.com goarticles.com associatedcontent.com ideamarketers.com articledashboard.com articlesfactory.com searchwarp.com smaller niche sites related to your content (bestezines.com, articledashboard.com)

ezinearticles.com

goarticles.com

associatedcontent.com

ideamarketers.com

articledashboard.com

articlesfactory.com

searchwarp.com

smaller niche sites related to your content (bestezines.com, articledashboard.com)