aimS TO bE briTain’S LEading WhY STOCk
SmaLL buSinESS bOOk pubLiShEr…
buSinESS bOOkS?
A plain talking guide that will appeal to all budding entrepreneurs.
Starting a
MARTIN WEBB, CHANNEL 4’S RISKING IT ALL
The
STARTING YOUR
UK’s mosT
popUlar
small
business
bUsiness
websiTe
OWN BUSINESS
Start THE
Your own GOOD
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2009
The UlTimaTe sTep-by-sTep GUide
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Our books contain more accurate information for their audience than the competition
AND THE
UNEXPECTED
EditEd bY ian whitEling
WHAT IT’S REALLY LIKE AND HOW TO MAKE IT HAPPEN
The right topics:
in aSSociation with DAVID LESTER, FOUNDER OF STARTUPS.CO.UK
Our understanding of this market means we know what small business readers really
want, so our books answer questions we know they have
running
a business
DRAGONS
T OR ANGELS? Celebrity:
R KE H
BARIGTING AN GUIDE TO DRAGONS’ DEN
Celeb Culture applies to business, too; our contacts with well-known entrepreneurs give
crimson
FroM you? AND BUSINESS INVESTMENT
To Buy
MShouLd PeoPLe BoTher
Why
SECRETS us unrivalled access to famous case studies for our books
of HigHlY
From the author
In association with of Kick-Start Your
the national series
of Let’s Talk... Bright
Business
Marketing seminars
EffECTivE
BoSSES Appropriate language:
roBerT Craven MODWENNA REES-MOGG Stephen Kohn and Vincent o’connell
ForeWord By John davIS, BarCLayS
Years of research and interaction with the small business community means we know
how to write for this audience, making our books accessible and jargon-free
…and a kEY pLaYEr in maSS markET buSinESS bOOkS
Presentation:
For years, business books seemed to have ignored advances in design and style.
Crimson’s books are bright, modern and inviting
The business book experts
business How How Business
stories THey They nightmares
STarTed
When entrepreneurs hit crisis point…
Started Featuring:
JeFFrey archer
gerald ratner
Passion:
Global Brands Last but very much not least. Everyone at Crimson loves small business; most of our staff
donald trump
How 30 good ideas simon WoodroFFe
doug richard
became great businesses
work with small businesses most of the time. We really care about what we publish.
How 21 good ideas became great global businesses
Edited by David Lester
David Lester
Foreword by Richard Reed, innocent Drinks
rachel elnaugh
entrepreneur and star oF BBc’s dragons’ den
Core Handling
crimson
crimson
disciplines/ SaleS
Self- ObjectiOnS
win mOre dealS Get
development PeoPle
to Do seCReTs
What of HigHlY
You effeCTive
Want
Teams
www.crimsonpublishing.co.uk
Barry J. FarBer Stephen Kohn and Vincent o’connell
GreGory Hartley and Maryann KarincH

buSinESS in briTain: buSinESS bOOk SaLES WhY buSinESS
ThE FaCTS bOOkS arE diFFErEnT
Successful entrepreneur david Lester saw that british business book
There are 4.7 million businesses in the uk today – 2 million more than 25 years ago. publishers did a poor job for small businesses
in 2007 the total business book market was worth £28.2 million
and the number is growing – c.400,000 new businesses start every year. This is because very few business books are written by successful business people
Crimson was set up to change this, publishing information by people who’ve done it
Crimson will only publish books that we know are better than any competitors
Business size by number of employees Publishing area by sales* Crimson is now britain’s biggest publisher of small business information
£3,466,000 Self development (inc Careers)
3,460,000 one-man bands
£1,051,000 Job hunting OUR MAgAzines OUR WeBsiTes OUR evenTs
£918,000 business stories including: including: including:
1,019,000 1-9 employees (micro) £474,000 Core skills
GROWING BUSINESS: JUNE 2008
THIS ISSUE
£250,000 running a business ONLINE: www.growingbusiness.co.uk
GREEN AND ME
Matthew Riley on his business
masterclass from Sir Philip
167,000 10-49 employees (small) £195,000 Starting a business
WORD OF MOUSE
DUNCAN BANNATYNE / VC 2.0 / MARTIN HIGGINSON
How to network your way
to online marketing success
*Figures based on top 200 title sales
27,000 50 – 249 employees (mid-sized) (Sept 07 – Sept 08) from Nielson book data ONE VISION
Value added leadership with
NetPlay’s Martin Higginson
GIVING VC 2.0
A new breed of VC & the
IT AWAY
evolution of growth finance
6,000 250+ employees (large corporations) THE UK'S MOST
POPULAR
MAGAZINE FOR
www.growingbusiness.co.uk
ENTREPRENEURS
Duncan Bannatyne on life outside the Den, JUNE 2008
his charitable plans for his £310m fortune
A typical business book sells more than you think:
and why he will never retire ISSUE 70 £3
Front cover 207mm
No-NoNseNse guide to fiNaNce
for high growth compaNies
10th bestseller sold 11,000 copies this year WELCOME
While obtaining the right finance is
50th bestseller sold 3,000
essential to any successful high growth
strategy, the process of locating and
securing it can be challenging. This
guide can help your quest for funds by
giving you a better understanding of:
n Assessing your specific funding needs
n Where and how to get the right advice
100th bestseller sold 2,000
n Various funding options, including
loans, venture capital, leasing, invoice
Who buys which business books?
discounting and government support
n Pitching to and dealing with investors
This guide incorporates the experiences
of businesses just like yours, along with
advice from industry experts, so you
get an inside practical view of how to be
successful. It has also been expanded
and updated for 2008 with additional
details on financing social enterprise
businesses. And as it is from Business
Link, the government-backed business
support service, there is no product sell
or bias – just objective guidance on what
is available within the marketplace.
Clearly this guide can only ever be a
starting point. We hope that, as a result
THINKING ABOUT STARTING A PEOPLE STARTING A BUSINESS OWNERS AND MANAGERS RUNNING ALL WORKING PROFESSIONALS BUSINESS STUDENTS
of using it, you feel better positioned
to access the support you need. Should
No-Nonsense Guide
you need to talk to someone then our
Business Link advisers will be only
BUSINESS SMALL BUSINESSES
too pleased to help. To find your local
to Finance for High Growth Companies Business Link, phone 0845 600 9 006 or
visit www.businesslink.gov.uk
Finding the right adviser • Business planning
Finally, if you are a new or early-stage
Venture capital • Angel finance • AIM and OFEX small business looking to raise small
amounts or start-up funds, you may be
Bank debt • Invoice and asset-based finance interested in our No-Nonsense Guide
to Small Business Funding. This can be
am i cut out for setting up a business? how to start a business advanced books on core disciplines basic and advanced books on core
Sale and leaseback • Managing investor relations
practical information to run a business
ordered by either calling 0845 600 9 006
or by visiting www.businesslink.gov.uk
(sales, marketing, hr, finance) disciplines
What sort of business could i start? basics of sales, marketing, hr, accounts personal skills development
how to grow a business new business trends, eg web 2.0 uk’s most popular uk’s most popular small Crimson run about
inspiring stories of small business success inspiring stories of small business success new business trends, eg web 2.0 magazine for business website 30 events for small
dealing with business problems inspiring stories of success
inspiring stories of business success entrepreneurs businesses each year
Over 1 million unique
new business trends, eg web 2.0
100,000 readers monthly readers annually These attract thousands
inspiring stories of business success of attendants directly