Content Strategy Analysis
Web Site Osteoporosis Checker
March 30, 2009
www.ShellyBowen.com

Web Site Osteoporosis Checker: Prep
1. List your business objectives
2. List your consumer objectives
3. One by one, list all your site
sections/components on sticky notes.

Web Site Osteoporosis Checker:
Exercise
1. On a large whiteboard or on large paper, create 3
sections:
Achieves Business Achieves User Objectives Achieves Both Biz and User
Objectives Objectives
2. Place the sticky notes in the right sections.

Web Site Osteoporosis Checker:
Results
1. The majority of your sticky notes should be in
the “Both” section. The ones that are not need to
either be modified to achieve both or removed.
Achieves Business Achieves User Objectives Achieves Both Biz and User
Objectives Objectives
How many sticky notes are Great job on these sections!
How many sticky notes are
here? Do you need these Check back frequently to
here? Do you need these
components? Should they make sure these are still
components? Should they be
be modified? achieving your and your
modified?
users’ goals.

Need help?
Shelly Bowen
shelly@shellybowen.com
Twitter.com/shelbow