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Exergaming and health message framing on physical activity beliefs
 

Exergaming and health message framing on physical activity beliefs

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ICA's 2011 Virtual Conference

ICA's 2011 Virtual Conference

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    Exergaming and health message framing on physical activity beliefs Exergaming and health message framing on physical activity beliefs Presentation Transcript

    • Can Exergames Impart Health Messages? Game Play, Framing and Drivers of Physical Activity among Children
      Dr. May O. Lwin & Shelly Malik
      Wee Kim Wee School of Communication & Information
      The International Communication Association’s 2011 Virtual Conference
    • Introduction
      Children and adolescents were likely to be found insufficiently active (Lee & Trost, 2006; Nader, Bradley, Houts, McRitchie, & O’Brien, 2008).
      Decline in the amount of physical activity played a role in the prevalence of obesity (Steinbeck, 2001).
      Communication messages have been used in campaigns or individually in battling obesity-related behaviour.
      Exergaming has recently been seen as an effective intervention to encourage physical activity (e.g., White, Kilding, & Schofield, 2009).
    • Objective
      To examine the impact of these interventions …
      exergaming, specifically playing Wii active video games,
      and
      b) PMT (Protection Motivation Theory) - based health message
      … on the various antecedents of physical activity intention and behaviour among grade 5 children in Singapore.
    • Research Questions
      • Among those in the different experimental conditions, which condition will elicit more favorablephysical activity beliefs, as measured in the children’s levels of a) attitudes, b) self-efficacy, c) perceived control over behaviour (PCB), d) subjective norm, e) group norm, and f) intention?
      RQ1
    • Research Questions
      • Among those in the different experimental conditions, which condition will elicit more favorablephysical activity beliefs, as measured in the children’s levels of a) attitudes, b) self-efficacy, c) perceived control over behaviour (PCB), d) subjective norm, e) group norm, and f) intention?
      RQ1
      RQ2
    • Research Questions
      • Among those in the different experimental conditions, which condition will elicit more favorablephysical activity beliefs, as measured in the children’s levels of a) attitudes, b) self-efficacy, c) perceived control over behaviour (PCB), d) subjective norm, e) group norm, and f) intention?
      RQ1
      RQ2
      RQ3a
    • Research Questions
      • Among those in the different experimental conditions, which condition will elicit more favorablephysical activity beliefs, as measured in the children’s levels of a) attitudes, b) self-efficacy, c) perceived control over behaviour (PCB), d) subjective norm, e) group norm, and f) intention?
      RQ1
      RQ2
      RQ3a
      RQ3b
    • Study Design
      Six-weeks experiment employing a 2 x 2 between-subject factorial design.
      Paper and pen survey consisting of well-established measures was implemented at the end of the experiment to 454 students.
      Mean age = 10.2 years-old
      58.2% males
      59.8% Chinese, 22.2% Malay, 11.3% Indian, 6.7% other races
    • Results
      • Interaction effects between Wii and health education message:
      • Significant for attitudes, self-efficacy, and PCB.
      • Marginally significant for group norm.
      • Not significant for subjective norm and intention.
      • Simple effects tests are as follows:
      Not significant for all DVs
      RQ1
    • Results
      • Interaction effects between Wii and health education message:
      • Significant for attitudes, self-efficacy, and PCB.
      • Marginally significant for group norm.
      • Not significant for subjective norm and intention.
      • Simple effects tests are as follows:
      Not significant for all DVs
      RQ1
      RQ2
      Significant for attitudes, self-efficacy, PCB, and group norm
    • Results
      • Interaction effects between Wii and health education message:
      • Significant for attitudes, self-efficacy, and PCB.
      • Marginally significant for group norm.
      • Not significant for subjective norm and intention.
      • Simple effects tests are as follows:
      Not significant for all DVs
      RQ1
      RQ2
      Significant for attitudes, self-efficacy, PCB, and group norm
      RQ3a
      Not significant for all DVs
    • Results
      • Interaction effects between Wii and health education message:
      • Significant for attitudes, self-efficacy, and PCB.
      • Marginally significant for group norm.
      • Not significant for subjective norm and intention.
      • Simple effects tests are as follows:
      Not significant for all DVs
      RQ1
      RQ2
      Significant for attitudes, self-efficacy, PCB, and group norm
      RQ3a
      RQ3b
      Significant for attitudes, self-efficacy & PCB
      Not significant for all DVs
    • Results - Graph
    • Discussion
      The effect of exergaming is more pronounced when threat-framed message was deployed over coping-framed message.
      Incorporating exergames into the PE curriculum may promote children’s physical activity beliefs to equal levels regardless of which health message framing they were exposed to.
      Playing Wii active games could contribute to developing the children’s confidence which may lead to more positive self-efficacy, attitude, and PCB toward physical activity.
      The multiplayer and group play function of the Wii games could have played a role in the development of social bonds and relationships, and therefore, enhancing the level of group norm.
      The study affirms past findings that coping-framed health message was more effective than threat-framed message.
    • Implications
      Schools could incorporate exergaming into their PE programs to enhance students’ beliefs toward physical activity. Schools can also hold exergaming competition and link the types of sports to the types of exergames played.
      Parents can consider utilizing digital games that involve physical interaction to substitute more sedentary activities. Exergames could also provide an alternative for in-door physical activity in places with extreme weathers.
      Health messages related to physical activity should be communicated in coping frames instead of threat frames.
    • END