Mkt 4596 heroic-2

461 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
461
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mkt 4596 heroic-2

  1. 1. Palm Jumeirah Yiran Bai Assata Cowart Xi Li HEROIC PROJECT
  2. 2. About
  3. 3. About
  4. 4. Why it is heroic
  5. 5. Brand Prism <ul><ul><li>What </li></ul></ul><ul><ul><li>For whom </li></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><li>Against whom </li></ul></ul>
  6. 6. PADR Analysis
  7. 7. Perceptual Map Innovative Traditional Familiar Exotic Palm Jumeriah  Las Vegas Tibet Monaco Atlantis
  8. 8. Recommendation <ul><ul><li>More advertisement </li></ul></ul><ul><ul><li>Make more family oriented </li></ul></ul><ul><ul><li>Make sure you provide residents with what you are selling them </li></ul></ul><ul><ul><li>Make sure Palm Jumeriah is financially stable b/c in 2009 Dubai's economy was collapsing  </li></ul></ul><ul><ul><li>Fully account funds  </li></ul></ul><ul><ul><li>Provide other means of transportation for tourist beside taxis </li></ul></ul>
  9. 9. Citation

×