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This presentation introduces how to make generalizations and looks at different types of persuasive techniques.

This presentation introduces how to make generalizations and looks at different types of persuasive techniques.

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  • Transcript

    • 1. Reading a Print Ad Identify Persuasive Techniques
    • 2. INFERENCES
    • 3. INFERENCESOne specific type of inference: GENERALIZATION
    • 4. INFERENCESOne specific type of inference: GENERALIZATIONForming Generalizations
    • 5. INFERENCESOne specific type of inference: GENERALIZATIONForming Generalizations a statement that applies to MANY different people and situations
    • 6. INFERENCESOne specific type of inference: GENERALIZATIONForming Generalizations a statement that applies to MANY different people and situations combine what you know with information you read in the ad
    • 7. LET’S TRY!
    • 8. LET’S TRY!Example:
    • 9. LET’S TRY!Example:What you read: The Guadalupe River flooded severalhouses near its banks during recent heavy rains.
    • 10. LET’S TRY!Example:What you read: The Guadalupe River flooded severalhouses near its banks during recent heavy rains.What you know: The Mississippi River has floodedhouses near its banks many times.
    • 11. LET’S TRY!Example:What you read: The Guadalupe River flooded severalhouses near its banks during recent heavy rains.What you know: The Mississippi River has floodedhouses near its banks many times. What Generalization could you make?
    • 12. LET’S TRY!Example:What you read: The Guadalupe River flooded severalhouses near its banks during recent heavy rains.What you know: The Mississippi River has floodedhouses near its banks many times. What Generalization could you make?
    • 13. Faulty Generalizations
    • 14. Faulty GeneralizationsAdvertisers expect/want reader to generalize
    • 15. Faulty GeneralizationsAdvertisers expect/want reader to generalizeFaulty Generalizations either not true or do not applyin all cases
    • 16. Faulty GeneralizationsAdvertisers expect/want reader to generalizeFaulty Generalizations either not true or do not applyin all casesA buyer should evaluate generalizations
    • 17. How to test a generalization
    • 18. How to test a generalization Ask these questions:
    • 19. How to test a generalization Ask these questions:
    • 20. How to test a generalization Ask these questions:What would really happen if you didn’t use this productor service?
    • 21. How to test a generalization Ask these questions:What would really happen if you didn’t use this productor service?Do the people in the ad represent everyone who uses thisproduct or service?
    • 22. How to test a generalization Ask these questions:What would really happen if you didn’t use this productor service?Do the people in the ad represent everyone who uses thisproduct or service?Do the claims in the ad make sense?
    • 23. Persuasive Techniques
    • 24. Persuasive TechniquesWhat are they?
    • 25. Persuasive TechniquesWhat are they? ways to add to the appeal of the product
    • 26. Persuasive TechniquesWhat are they? ways to add to the appeal of the product what advertisers use to entice you
    • 27. Persuasive TechniquesWhat are they? ways to add to the appeal of the product what advertisers use to entice youThere are many types
    • 28. Persuasive TechniquesWhat are they? ways to add to the appeal of the product what advertisers use to entice youThere are many types The advertiser will choose the type that best fits the audience
    • 29. Persuasive TechniquesBandwagonTestimonialEmotional AppealPlain FolksSnob Appeal
    • 30. Let’s Guess...

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