CrownPeak Mobile Marketing Videocast
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CrownPeak Mobile Marketing Videocast

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According to Gartner, over half of online traffic will be from mobile devices by 2012 and the number of web-capable smart phones will exceed the number of PC’s by 2013. Creation of an effective ...

According to Gartner, over half of online traffic will be from mobile devices by 2012 and the number of web-capable smart phones will exceed the number of PC’s by 2013. Creation of an effective mobile strategy is key.

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  • Hello. I’m Shelley Iocona, Product Marketing Director at CrownPeak. Today I am going to discuss how leveraging mobile as a content channel helps organizations achieve more with their marketing campaign dollars.
  • CrownPeak was the first company to offer a cloud web content management solution, starting in 2002. We are the leading web content management company with over 3,500 web sites in production and over 10,000 end users.
  • During the Internet’s early years, organizations only had the desktop (CLICK) to design and build a website for (CLICK). Today, we have to account for all kinds of devices (CLICK) with different bandwidth capabilities and screen sizes.With the recent rise ofmobile technology (CLICK), a new content channel has emerged.
  • Today, there are over 4.2 Billion mobile devices worldwide. And mobile web growth is happening 4 times as fast as the Internet. In fact, one out of every seven minutes of media consumption takes place on a mobile device (CLICK). Gartner predicts that by 2012, mobile Internet usage will eclipse (CLICK) desktop Internet usage.With the rapid and growing shift from desktop to mobile devices, organizations are now asking themselves an important question when it comes to their corporate web presence, “Should we invest in mobile marketing?”
  • Mobile as a content channel (CLICK) provides rich opportunities for interaction with customers (CLICK). And it requires that organizations pay even more attention to content delivery as they did in the past. Consumers have wants (CLICK). They expect to find what they need whenever they are connected to the Internet, regardless of what type of device they are using.By providing the information customers are looking for,you can increase the size and scale of your company’s presence and create additional monetization opportunities. Let’s take a look at some common mobile deployment options.
  • A FULL SITE(CLICK), allows the entire version of an organization’s website to be deployed by individual website page, simultaneously, and properly rendered for output on a mobile device (CLICK). In this example, we see a pizza chain’s corporate website within an iPhone browser.A MICROSITE (CLICK), allows for individual pages (often landing pages) meant to function as a supplement to a primary website, offering customization and enhanced user interface design, all while retaining corporate brand consistency (CLICK).Finally, a MOBILE APPLICATION (CLICK), delivers content directly to mobile applications via XML files that can be consumed by the application at run-time. In this case (CLICK), a user installs an app via an App Store, loads the application, and is immediately able to consume content and interact with your brand.
  • Often, defining a mobile strategy to support these options can be complex. The way consumers browse the Internet is literally changing before our eyes. No longer is content delivered directly from publisher to consumer, as in the days of print publishing, without an intermediary process or system. Technology fragmentation presents a number of technical challenges (CLICK) – different operating systems (CLICK) that may cause accessibility issues, a suite of browsers (CLICK) that render content differently, markup languages (CLICK) that affect site layout and styling, and bandwidth that (CLICK) depends on mobile network speed.As a result, marketing is presented with their own set of challenges (CLICK-through) that may prevent defining and implementing a mobile strategy altogether. Fortunately, the right web content management solution can address these issues.
  • CrownPeak’s solution to mobile content management removes technology and marketing challenges. Our cloud architecture eliminates complexity, thus enabling organizations like yours to deploy full sites, micro-sites, and mobile applications across all mobile platforms.
  • CrownPeak WCM allows fast creation of pages using templates (CLICK) and content development through an advanced WYSIWYG editor. Modify content and apply social connectors (CLICK) for consistency of your message across social networks. Publish content (CLICK) and apply workflow logic to handle release management and determine the schedule from which new devices are supported.Content editors (CLICK) can create, manage and publish with speed and ease. They can control mobile device filtering logic through easy to use interfaces, defining what version of content end-users are redirected to whether they come from a phone, standard PC or tablet. And integrated testing and targeting tools (CLICK) empower marketers with the rich analytics data they need to optimize marketing campaigns across web and mobile channels (CLICK).
  • CrownPeak’s mobile content management solution is platform agnostic.Custom template files can be created to target specific platforms, operating system versions, andeven device types.iOS (CLICK), Android (CLICK), Windows Mobile (CLICK), BlackBerry (CLICK) & HTML5 (CLICK) display content with 100% cross-platform and browser compatibility.
  • CrownPeak’s robust optimization tools that provide insight into your website users’ behavior. Marketing teams can use our web content optimizer (CLICK) to bind specific content to mobile devices (CLICK) and view actionable analytics to understand views, conversions, and usage of mobile content in real-time.Utilize geo-targeting (CLICK) capabilities that leverage the mobile device location (CLICK) of the demographic you wish to market to. At CrownPeak, we give you all the tools necessary to drive current and future integrated testing and targeting campaigns for maximum return on investment.
  • Here are just a few of our happy customers using CrownPeak WCM.Our customers choose CrownPeak because our cloud WCM enables them to deploy content across any website and content channel.
  • CrownPeak’s cloud architecture enables your web presence to be truly mobile. Your content can be optimized and redeployed anytime and to any mobile device. Speed of implementation is no longer a concern and affordability is built into our subscription-based model. Compare that to on-premise and hosted solutions on the market today.Our mobile content offering can empower you to achieve the goals of your mobile strategy and help your organization avoid the pain and cost of separately managed websites and applications.
  • Thank You. For more information, please visit our website at www.crownpeak.com.

CrownPeak Mobile Marketing Videocast CrownPeak Mobile Marketing Videocast Presentation Transcript

  • MOBILE MARKETINGStaying Ahead of the Curve In Todays "On-The-Go" Environment SHELLEY IOCONA, PRODUCT MARKETING DIRECTOR, CROWNPEAK Ensuring your web content success 1
  • CROWNPEAK Ensuring Your Web Content Success• Category leader in Cloud WCM: Founded 2001• Over 3,500 major web sites. Over 10,000 end-users• Focused on public web sites for marketing and eBusiness• Offices in Los Angeles and London• Software run and supported globally Rated Positive Ensuring your web content success 2
  • THE RISE OF MOBILE DEVICES New Technology Choices Ensuring your web content success 3
  • MOBILE USER PROJECTIONS Mobile vs. Desktop Global Mobile vs. Desktop Users, 2007-2015E 2000 1800 Mobile Internet Use Eclipses Desktop 1600 Internet UseInternet Users (MM) - Gartner 1400 1200 1000 Mobile Internet 800 Users 600 Desktop Internet 400 Users 200 0 2007 2009 2011 2013 2015 Ensuring your web content success 4
  • A NEW CONTENT CHANNEL Interaction & Engagement “Where can I purchase…?” “I would like to subscribe to...” “Is there an app that helps me find…?” Ensuring your web content success 5
  • MOBILE DEPLOYMENT OPTIONSFULL SITE MICROSITE MOBILE APPLICATION Home Landing Page Services Products Sub-Page Sub-Page Product 1 Ensuring your web content success 6
  • MOBILE STRATEGY CHALLENGES A New Publishing ModelTechnical Challenges Marketing Challenges• Operating Systems • Brand Consistency• Browser Compatibility • User Experience• Markup Languages • Content Syndication• Connection Types • Repurposing Web Content HTML5 CSS3 JS++ Ensuring your web content success 7
  • CLOUD ARCHITECTURE REDUCES COMPLEXITY FORAGILITY + INNOVATION SCALABILITY + INTEROPERABILITY Ensuring your web content success 8
  • CROWNPEAK Mobile Content Management Templates Social Content ConnectorsCreate WYSIWYG Manage Publish c Editor Workflow Syndication Logic A/B & MobileTarget & Actionable Multi- Analyze Usage Optimize Test Analytics Variate & Adoption Ensuring your web content success 9
  • CROWNPEAK CROSS PLATFORM DEPLOYMENT & DELIVERYPLATFORM AGNOSTIC | TARGETING LOGIC | CROSS BROWSER COMPATIBLE Ensuring your web content success 10
  • CROWNPEAK INTEGRATED TESTING & TARGETINGUSER BEHAVIOR | GEO-TARGETING | REAL-TIME ANALYTICS Ensuring your web content success 11
  • OUR RADICALLY DIFFERENT CLOUD WCM SCALABILITY + INTEROPERABILITY + THE BEST CUSTOMER SERVICE IN THE INDUSTRY = HAPPY CUSTOMERS OVER 3,500 MAJOR WEBSITES MANAGED GLOBALLY Ensuring your web content success 12
  • OUR ARCHITECTURE MAKES US UNIQUE Cloud Web Content Management Ensuring your web content success 13
  • THANK YOUFor more information, visit www.crownpeak.com.To contact us, email info@crownpeak.comor call +1.800.887.1944. Ensuring your web content success 14