Rettie The Scottish Residential Property Specialists


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Details of the breadth of Rettie & Co’s residential sales expertise.

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Rettie The Scottish Residential Property Specialists

  1. 1. The ScoTTiSh reSidenTialProPerTy SPecialiSTS
  2. 2. LocaL knowLedge. nationaL reach rettie & co are Scotland’s As we are an independent leading independent firm of professional firm, owned and property specialists. We sell managed by our executive quality property in Scotland directors, the advice we offer to customers worldwide – from is truly impartial. Far from flats and houses in edinburgh, being a small cog in a corporate Glasgow and throughout wheel, we can respond rapidly central Scotland, to country to the needs of clients. We are houses, farms, and sporting transparent in all our dealings. and agricultural estates. We also let and manage residential Whatever the type of property you property across Scotland. wish to sell, our residential and country sales teams can provide Our focus on Scottish property expert knowledge and quality, means we truly understand the well researched advice. In all our market – both what is happening work we aim high, securing the at the moment, and what is best prices and buyers for every likely to happen in the future. property, whilst providing the best Scottish property is not just one service and value for every seller. small part of our business – it is the entirety of our business. As well as selling and letting residential property, we work with many of the leading house- builders, property developers and investors in Scotland, providing consultancy and research, and land and development services. We know the market. Simon rettie, FricS© angus clyne Managing director
  3. 3. whY SeLL throUgh rettie & co? There are many reasons to sell As the leading Scottish independent your property through rettie estate agency, we sell significant & co. We have expert teams volumes of town and country of professionals dedicated to property, in all Scotland’s regions. the sale of privately owned But whatever the size and location residential and country property of your property, we will treat it across Scotland. our staff individually. We will always take have in-depth knowledge of the time to find out what you want, the local and national markets and we can put together a bespoke – whether you want to sell a marketing package or arrange a country house, a farm or rural discreet private sale if you prefer. estate, a family home or a city centre townhouse or flat. Unlike many of our competitors, Rettie & Co are regulated by the Our sales teams offer all our Royal Institution of Chartered clients high quality, focused Surveyors (RICS). We abide by strict marketing campaigns, excellent rules of professional conduct and“Congratulations on finding us such a charming couple service and superb value. We use client accounting procedures. many different channels to sellto buy the house! … This is the fourth property you have to buyers all over the world:sold for us, and just as fast, in spite of the recession”ronald Barnett, Thirdpart house, crail, Fife • our five agency offices across regulated by ricS Scotland • our associated office in London’s no-obligation Pall Mall market appraisal • our own website and other If you are thinking about selling leading internet property your property, we are very websites happy to offer you a market appraisal. A member of our • our database of people who are team will visit the property, actively looking to buy and we will give you a report on general market conditions “in the Scottish property • our long established contacts with and the specific sale prospects market, the rettie name relocation agents for your property. This service is free of charge and incurs no stands for exceptional service • our prominent, well designed obligation to sell through us. and excellent results” press advertising To arrange a visit, please contact Tony Perriam, MricS your local Rettie residential Sales & Co office.
  4. 4. how we can heLp – OUR IN-DEPTh kNOWLEDgE ANDhIgh qUALITy MARkETINg CAMPAIgNS WILL hELP yOUREACh ThE RIghT FINANCIAL OUTCOME Year es of the ment Supple tising and’s Hom Adver ScotlWhen you put a property on In the past ten years Rettie & Co Press advertising remains 8 14, 200 Private sales Marketing and advertising day May Wednesthe market, you want the right have privately sold properties important to much of our target t, the bigges t, the bright est gui de to proper ty The bespeople to notice it – whether they totalling around £300 million. The audience. Depending on your We also use the database to For each property we sell, we plan The Gr ade 1are in Scotland, elsewhere in the number of prospective buyers property and its likely market, conv ersio Prope n at In verle a bespoke marketing campaign. ith Pl arrange private sales. With this ace PA GE 6 rty A fabuUK or overseas. This is where the registering interest in a private we may recommend placing lous farm hous e in Du approach, we sell directly to our This usually includes advertising mfries shire PAGE EV ER 7experience and contacts of rettie Y TH transaction has grown markedly an advertisement in relevant 5 FE UR SD BRUA AY RY 20 in local and national newspapers; 09 registered database, rather than& co’s residential and country during this period. The average newspapers, including The CRAFTllYof putting the property on the open producing a marketing brochure TY AND artment fu AREdwardian and stylish featuressales teams are invaluable. price in a private sale is in excess Scotsman, The Herald, Scotland ap An drama market. With a private sale, there for the property; and promoting period of £1 million, and most properties on Sunday, The Sunday Times, is no ‘For Sale’ board, advertising, the property through our ownRettie & Co are well known for the sold in this way are family homes the Borders Southern Reporter, K website and through key property U THIN or internet presence. For both T BE CH EAPER THAN YOquality and reach of our marketing and larger houses in towns and Aberdeen Press & Journal and GH PROP ERTY MI DREAM websites. In all our marketing UR buyers and sellers, particularly PLUS: W HY BUILD ING YOcampaigns, and for our ability cities, or prestigious country Dundee Courier. Certain magazines, BRID individuals with a high public and advertising we use quality OF H GE IGHSto match properties and buyers. houses, farms and estates. including Country Life, Scottish Prop page erty of th photography, designed to show your 4 e wee profile, the process is more k,Our preliminary sales advice and Field, Scottish Farmer and The Field, discreet and often less stressful property at its very best and stirtargeted marketing campaigns can also provide an effective than an open market sale. the interest of potential buyers.are highly effective at generating platform for advertising, with ainterest and at maximising longer shelf life than newspapers. Nowadays, the internet is at thethe value of your property. heart of how we market a property. In all our promotional campaigns, Our recently redesigned award-A key sales tool is our database of we are careful to use your winning website is our principalregistered people who are actively approved budget cost effectively. sales tool, generating an averagelooking to buy a property and are of 80,000 visits per a position to do so. At any one Editorial coverage markedly Alongside this, we market ourtime, there are over 10,000 users raises the profile of any sale. properties on the leading Scottishon the database, and we send daily We have excellent relations with and international property alerts of suitable properties property editors, and our clients Crucially, this enables us to reachthat come onto the market. benefit from exceptional coverage an international audience more within the editorial sections of effectively than via a network of all leading Scottish titles, as international branch offices focusing well as within national papers on local clients and their properties. including The Times, The Sunday “research into sales prices Times and Daily Telegraph. Such compared to asking prices . exposure is free of charge. and home report valuations allows us to advise our clients about how they can best market their property and maximise the sale price” chris hall, MricS country Sales
  5. 5. how we can heLp nationaL and internationaL reach – RETTIE & CO CAN MARkET yOUR PROPERTy TO BUyERS ALL OVER ThE WORLD Market knowledge and This research and local knowledge “Rettie & Co’s highly research informs the services we provide professional sales team to our clients. It is a resource that few other agents in Scotland offer, carried out the sale Our expertise in Scottish town and it gives sellers reassurance successfully … through a and country property means that they are receiving considered, combination of setting just the we do far more than create a professional advice. marketing campaign. When we right price level, the optimal first appraise a property, we give Once instructed, our professional timing of the stages of the you suggestions on how to make relationships with chartered sales process, an application your property more marketable. surveyors specialising in valuations of their superior negotiating Based on our experience of similar for home Reports and with properties, we can tell you what skills, and by a quiet, discreet experienced conveyancing solicitors may attract or deter buyers in can help the progress of the but steely determination to your target market, and how you sale significantly. This is just one achieve the desired result” are most likely to reach or exceed more example of how our market Georg allerman, Seller of hillside house, your desired financial outcome. knowledge extends the value of edinburgh, based in Switzerland the service we offer our clients. Rettie & Co have a respected Consultancy & Research team rettie and co have five a physical presence that conducts detailed residential offices across Scotland: in beyond Scotland research for a number of leading edinburgh, Glasgow and the business clients, and uses Borders. each office has high bespoke software and exclusive In addition to our network of footfall, a visible presence, databases rather than simply Scottish offices, we have an and a strong profile locally. reporting on overall or regional associated office in London. Located trends. The team drills down to in Pall Mall in central London, this But we are far from a local firm. local influences and property outlet extends our marketing reach, Whilst focusing on Scottish characteristics – information bringing our sellers’ properties to property, we sell and let that that makes a real difference to the attention of a wider audience, property far beyond Scotland’s our clients’ ability to secure the especially in the capital and the borders. Complementing our local best price for their property. South East. Like our offices in knowledge and presence is a “in a challenging market national and international reach. We Scotland, The London Office enjoys work with sellers and purchasers, high visibility, attracting both it’s experience that counts. as well as landlords, other investors local and international visitors. we’ll help you weather and tenants, all over the world. the storm and get the Our contacts also widen our marketing reach. In addition to our results you need” database of over 10,000 people Maitland Walker actively looking to buy property residential Sales, in Scotland, we have excellent Glasgow West end llP relations with major relocation agents in the Uk and beyond.
  6. 6. nationaL and internationaL reachWe use our own website, international web visits A number of features, to market potential buyers to your property:every property that clients sellthrough us. We are proud that • Visitors to the Rettie & Co 30% website can quickly andour website is considered one of 41%the Uk’s best property sites, and easily find properties in thewe continually invest to keep it right location and of the righteffective. A major redesign of the type, and can instantly checksite went live in Autumn 2010. key facts like the address, price and number of bedrooms without having to scroll through 18% 3% unsuitable properties. 8% • Tools like personalised americas 30% directions on how to find the asia 18% australia/new Zealand 8% property ensure the site is africa 3% user-friendly, and help to europe (excluding UK) 41% connect potential buyers to properties. • A simple registration process allows users to receive daily email alerts, and to create tailored property searches and wishlists. • We can promote your property as one of the headline ‘properties of the week’ on the website’s home page. This selection of eight “Thank you very much for your professional handling of the properties covers the whole sale of my mother’s house. your expertise was very much range of properties we sell – appreciated… I have had experience of selling houses from country properties before and can assure you that your professionalism, and to flats and townhouses. “it used to be around that of your colleagues, is the best I have come across” the world in 80 days; The strengths of our web Michael Macphail, Marchfield Grove, edinburgh marketing are evident: internet now it’s around the world approaches to Rettie & Co now in 0.8 seconds” outnumber enquiries prompted by press advertising. alastair houlden, MricS country Sales
  7. 7. nationaL and internationaL reach Using the internet Broadening our reach still further is the internet, today’s principal www. medium for the promotion of www. properties for sale. As well as our www.ретти own site, we offer packages on four leading internet property websites, carefully selected by us to reach the right audiences. www. www. www. www. www.ретти www.ретти , • The Uk’s number one property website featuring All these sites allow users to register for email or text alerts about suitable properties for sale and rent in properties for sale, so that details of your home can be sent the Uk and overseas. Two out to interested people all over the world. , of three successful home buyers , who use the internet to search for property visit this site and it is now used by over 90% of all • Uk estate agents. This ground-breaking Uk-rettie & co have recently sold properties to buyers located “Thanks to Rettie & Co’s market wide property website uses • ‘spidering’ technology to locatein countries including: intelligence, I was alerted to the relevant property details fromUnited States Ireland private availability of my dream East A popular national website participating agents’ websites.France Russia Lothian property investment within for properties for sale in the Uk and overseas. It is nowSwitzerland Dubai, U.A.E. hours of it coming to the market. regarded as the ‘first stop’ • www.s1homes.comIndia hong kong Whilst I was based in Singapore, the for the internet promotion “Today’s market is global.Singapore Australia Rettie & Co team acted on my behalf of property in the middle and Scotland’s leading property That’s why we invest and made the off-market purchase an upper market throughout portal, with over 200,000 heavily in our online entirely stress free experience” the Uk. visitors every month. presence to ensure we lindsay cooper, Singapore have international reach” Max Mills residential Sales
  8. 8. a SeLLer’S gUide – ThE WAy yOU PRESENT yOUR hOMETO PROSPECTIVE BUyERS IS IMPORTANT, WhILST hOMEREPORTS ARE ALSO A ChANCE TO IMPRESS BUyERS.Presentation is crucial if you wantto maximise the sale price of yourproperty. in a competitive market,it is an increasingly importantelement in securing a buyer. TVproperty shows have plenty ofadvice on presentation, but whatworks for one market may notwork for another. This is whereour advice can be invaluable.Rettie & Co’s residential andcountry sales teams can appraiseyour property, suggest how tomaximise its appeal, and highlightany presentational problems. Withour own in- house maintenanceteam and panel of approvedcontractors, we can even help youcarry out general repairs before you “The Rettie & Co team really went the extra mile for us.put the property on the market. Their flexible approach accommodated out of hours viewings and the service was always professional yet friendly” Fred and avril leitch, Buyers, earlston “we find that, far from being a burden on sellers in Scotland, home reports are helping us sell property in current market conditions” Geoff lockett residential Sales © channel 4, grand designs
  9. 9. a SeLLer’S gUide “you have more than met my expectations from beginning to end of the process. I have found you to be totally professional and reliable, friendly, extremely generous with your time” Pat Morgan, Seller of cambridge avenue, edinburgh • Make sure the property is easily home reports identified – the name or number should be clearly visible. home Reports are a legal requirement for the vast • Stand in front of your property and majority of homes marketed for view it with a fresh eye. Check for sale in Scotland. They should not problems like slipped slates, growth be confused with the English on the gutters and downpipes, home Information Packs (hIPs), cobwebs, or flaking paint on windows, sills, doors and eaves. which were dropped in May 2010. All these points can influence a The purpose of a home Report is viewer’s first impression. A home Report is an information to provide potential buyers with pack prepared by an independent upfront, impartial information about • It is rarely worth spending large chartered surveyor and paid for by the market value and condition how to present your home sums on the interior, but do make the seller. It contains three parts: of the property, enabling them to sure to undertake any minor make an informed decision. Our repairs required. keeping up to • Single Survey: this must beOnce we have visited your property, experience since the introduction date with the smaller jobs shows carried out by a RICS registeredwe can give you tailored advice. In of home Reports in December 2008 you have cared for the property. chartered surveyor who isgeneral, the following tips work for is that their content often speeds not involved in marketinghouses and flats of all sizes: up a sale, and that the valuation • When you are expecting viewers, the property. It details any is a vital reference point in setting make sure your property is warm problems with the property and the appropriate asking price. and well lit, as this will make how urgently they need to be people feel at home. addressed. It also states the As your sales agent, Rettie & Co property’s current market value. can arrange for an independent firm • If you are showing viewers around to prepare a home Report for you. the property yourself, give them • Energy Performance Certificate: time to look properly and do not Alternatively, we are happy for you this rates the property’s energy feel you need to speak all the to arrange this yourself if you prefer. efficiency and gives practical time. This gives viewers the space guidance on how to improve to relax and imagine their own A home Report usually takes a that rating. possessions in the property. People few days to complete and the usually buy a home because it cost for the seller is based upon • Property questionnaire: this ‘feels right’, not just because it the value of the property. home is completed by the seller meets a particular specification. Report documents should be no and includes information “we pride ourselves on more than 12 weeks old when you “the advice of your expert agent such as the council tax band, • gather together any relevant put the property on the market. ahead of marketing can make delivering a personal utilities suppliers and parking paperwork on your property. service that helps you arrangements. a significant influence on the For example, readily available Whilst home Reports are every step of the way” guarantees for roofing work compulsory for most residential success of your sale” home Reports may also contain a or timber treatments add to properties in Scotland, there rob Taylor a prospective purchaser’s mortgage valuation report (echoing are a few exceptions. We James Whitson country Sales confidence and provide immediate the Single Survey), although this residential Sales can help you determine if reassurance to surveyors. is not a legal requirement. any of these apply to you.
  10. 10. Should you let rather than Sell? –Rettie & Co offeR a Range of full Range of lettingand management seRviCes if you PRefeR not to sellAs one of the very few chartered We attain excellent rents and Using chartered surveyorssurveyors and estate agents excellent tenants for our properties, as your letting agentin Scotland who handle both and have a stringent referencingsales and letting, Rettie & Co process for tenants. our dedicatedhave a broader knowledge of team of over 25 letting and Rettie & Co are a registered firm ofScottish property than many management staff are trained chartered surveyors, regulated byfirms. This positions us very well and experienced in all aspects of the Royal institution of Charteredto advise on whether letting a property rentals, from marketing surveyors (RiCs). this brings manyproperty would be an appropriate to safety checks and inspections. benefits for our landlord clients andalternative to selling it. their tenants: We provide a range of servicesWe are one of the top five letting for landlords, enabling you to • We have separately designatedagencies in edinburgh and we choose the level of support and business accounts for clientalso have a growing portfolio of day-to-day management you monies and tenant deposits.good quality properties in glasgow want from us. We offer tenantand elsewhere in scotland. We introduction, rent collection, or a • Business accounts are reconciledmanage about 1,000 properties full management service that can daily, and independently audited byon behalf of our landlord clients, cover everything from marketing the RiCs annually.ranging from one or two bedroom to maintenance, or even projectflats to large family homes. managing a refurbishment. • We adhere to strict codes We let both furnished and of practice under the Client unfurnished properties. money Handling Regulations. • We abide by strict rules of No-obligation rental appraisal professional conduct. if you want to let your property, • We carry substantial levels we are happy to visit it and of Professional indemnity discuss how to maximise its insurance cover. rental value. We will also discuss how to ensure compliance with • We have an approved formal current regulations, and how to complaints handling procedure. make sense of the red tape that faces landlords. this appraisal is free and incurs no obligation “my family and i have “Wherever the property, to use our letting services. been using Rettie & Co we carefully match for many years to buy, sell tenants and properties, to arrange a visit, please contact and let properties, and i your local Rettie & Co office. so everyone’s happy” have always found them to Diarmid MacKenzie Smith, MRICS be extremely professional Lettings Department and helpful at all times” regulated by rICS Angus Burt, Landlord
  11. 11. india Street 11 wemyss placeedinburgh edinburgheh3 6ha eh3 6dhtel: 0131 220 4160 tel: 0131 220 4160Fax: 0131 220 4159 Fax: 0131 220 4159Glasgow 115 Byres road147 Bath Street glasgowglasgow g11 5hwg11 5hw tel: 0141 341 6000tel: 0141 248 4160 Fax: 0141 341 6001Fax: 0141 248 2319Melrose1 abbey StreetMelrosetd6 9pXtel: 01896 824 070Fax: 01896 824 079londonthe London office62 pall MallLondonSw1Y 5hZtel: 020 7839 0888Fax: 020 7839 0444