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Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
Pinterest 101 June 2012
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Pinterest 101 June 2012

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  • Transcript

    • 1. June 25, 2012
    • 2. WHAT THE HECK IS IT?
    • 3. WHAT THE HECK IS IT? A social bookmarking tool that allows members to “pin” images, videos andother objects from around the Web into categorized collections, or boards.
    • 4. WHAT THE HECK IS IT? A social bookmarking tool that allows members to “pin” images, videos andother objects from around the Web into categorized collections, or boards. Think interactive, sharable scrapbook.
    • 5. PINTEREST IS SIMPLE AND FUN• Users create customized themed boards to pin their images, video, etc.• The boards and themes are as creative as the individual• You can follow others, share content, make comments, and tag users• You get real-time updates• Your pins can be easily shared on both Facebook and Twitter
    • 6. WHY ARE PEOPLE SOOBSESSED WITH IT?
    • 7. WHY ARE PEOPLE SO OBSESSED WITH IT?Because it combines two of the mostcompelling elements of social media.
    • 8. WHY ARE PEOPLE SO OBSESSED WITH IT?Because it combines two of the mostcompelling elements of social media.Visual content and sharing who you are. Plus, it looks really pretty.
    • 9. USER DEMOGRAPHICStwise classifies Pinterest users into 3 categories:
    • 10. USER DEMOGRAPHICStwise classifies Pinterest users into 3 categories: • Boomers & Boomerangs - baby boomer-aged parents and their grown-up children living under the same roof • Parents are in their 50s/early 60s and children are teenagers and early 20s
    • 11. USER DEMOGRAPHICStwise classifies Pinterest users into 3 categories: • Boomers & Boomerangs - baby boomer-aged parents and their grown-up children living under the same roof • Parents are in their 50s/early 60s and children are teenagers and early 20s • Babies & Bliss - These are larger households (families of at least 5) that live in suburban subdivisions • Parents tend to be in their 30s and 40s
    • 12. USER DEMOGRAPHICStwise classifies Pinterest users into 3 categories: • Boomers & Boomerangs - baby boomer-aged parents and their grown-up children living under the same roof • Parents are in their 50s/early 60s and children are teenagers and early 20s • Babies & Bliss - These are larger households (families of at least 5) that live in suburban subdivisions • Parents tend to be in their 30s and 40s • Families Matter Most - This is the fastest growing segment that consists of young, middle-class families in suburban locations that lead active, family- focused lives • 9 out of 10 have kids
    • 13. USER DEMOGRAPHICStwise classifies Pinterest users into 3 categories: • Boomers & Boomerangs - baby boomer-aged parents and their grown-up children living under the same roof • Parents are in their 50s/early 60s and children are teenagers and early 20s • Babies & Bliss - These are larger households (families of at least 5) that live in suburban subdivisions • Parents tend to be in their 30s and 40s • Families Matter Most - This is the fastest growing segment that consists of young, middle-class families in suburban locations that lead active, family- focused lives • 9 out of 10 have kids • Majority of Pinterest members are women but men are slowly migrating
    • 14. PINTEREST GLOSSARY• Pins - A pin is an image or video, either from a website or uploaded from the user. As description should be added to the pins.• Boards - Pins are organized by topics, called boards.• Following - Like Twitter, you can follow anyone, even if they aren’t following you. You have the option to follow all of their boards or select boards.• Repins - Repins are like “retweets”. Repinning is sharing a image pinned by someone you follow and then adding it to one of your boards. Repinning gives credit to the person who first pinned the image. Source links also stay with the pin no matter how many times it is repinned.• Likes - Liking a pin just adds it to the “Likes” on your profile, but it doesn’t add it to one of your boards.• Pinning from the Web - You can add a “Pin It’ button right into your browser to easily pin things you come across on the internet.• Sharing - Anytime you pin something you can also share it on Twitter and Facebook
    • 15. This is the Hult Marketing Pinterestpage. We currently have 7 boards, 68 pins, and 16 followers. We are following 20.
    • 16. When you click on a board you see allthe pins within the board. You can alsosee any comments that are made about your pin.
    • 17. When you log into the Hult Pinterest accountyou are able to see “pins” from the boards we follow (currently 3 boards) as well as recent activity on our boards.
    • 18. ADDING A PIN TO OUR BOARD OR CREATING A BOARD
    • 19. YOU CAN ALSO PIN RIGHT FROM A SITE
    • 20. 3 MAIN BENEFITS OFPINTEREST TO A MARKETER
    • 21. 3 MAIN BENEFITS OF PINTEREST TO A MARKETER• Get Seen - Pinterest helps people find new products/brands/ services they would normally not come across by plugging keywords into a search engine
    • 22. 3 MAIN BENEFITS OF PINTEREST TO A MARKETER• Get Seen - Pinterest helps people find new products/brands/ services they would normally not come across by plugging keywords into a search engine• Building Links - Anytime someone pins something from your site, it automatically pulls not just the image but also the link • If that image is repinned multiple times you are building a healthy amount of backlinks
    • 23. 3 MAIN BENEFITS OF PINTEREST TO A MARKETER• Get Seen - Pinterest helps people find new products/brands/ services they would normally not come across by plugging keywords into a search engine• Building Links - Anytime someone pins something from your site, it automatically pulls not just the image but also the link • If that image is repinned multiple times you are building a healthy amount of backlinks• Brand Advocacy - If people love your product, service and/or boards they will not only pin your stuff they might dedicate a board to your stuff (I have a board dedicated to Skinny Girl Products - don’t judge)
    • 24. THINGS TO CONSIDER• Legalities - Post content that you own the rights to or share content from others who own the rights• Stay Relevant - Pin photos that relate to your brand and organize them in the appropriate board - the boards should also be related to popular topics on Pinterest so that they stand a chance of being seen• Optimize - File name, description length, and linking of your pins are all important to ensure they are seen• Become Pinteresting - Just putting up boards isn’t enough, find ways to be seen as an expert in an area or topic• Hashtags - Pinterest understands them so use them• Add $ - Adding the “$” in front of a price will automatically add the pin the the Gifts section of Pinterest (think Mercy Gift Shop)
    • 25. EVEN MORE TO CONSIDER• Follow, Repin & Like - As with any social media, you have to share the love and encourage them to follow/like you back• Encourage employees to set up an account - Build clout as an industry authority by letting your staff showcase how passionate they are about your field• Optimize - File name, description length, and linking of your pins are all important to ensure they are seen• Create boards beyond your products and/or brand- Yet still relate it to your industry - have some fun with it• Add the Pinterest icon - Let your audience know your on Pinterest by adding the Pinterest icon to your site and social media• Incorporate a “Pin It” button - Include a “Pin It” button on pages, where applicable, so that others can pin your stuff
    • 26. ACTION ITEMS• Setup your own Pinterest account/ boards• FollowHult Marketing and like/repin some of our pins• Have fun with it
    • 27. Happy Pinning!

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