The SAP Report on Culture, Business & Social Media SNCR Symposium 07 Shel Israel globalneighbourhoods.net

Mortgage. SAP. Startup guy. Story teller, not a researcher. My compromise. ‘Go.’

Crosshairs: Culture. Business. Social Media.

Hugh-jacked. Raftery, Ken Camp. Thornley. Facebook. LinkedIn. No Control! Aaaargh!

3 mos. 48 interviews. 25 countries. 4 continents. 50,000+ words. Humungous report.

Anecdotes. Kyle Hansen. Ewan MacIntosh, Orphans, citizen journalism. Isaac Mao.

Lesson #1 . Social media is kid’s stuff.

Lesson #2 . Social Networks is the killer app .

Lesson #3 . Culture matters. Language matters.

Lesson #4 . Measurement is improving, but it’s still unclear what to measure.

Lesson 5 . The geek-to-suit gap is shortening. Kids overtaking geeks.

Lesson 6 . Lose control to gain influence.

Lesson 7. The world is not yet flat, but it is getting hillier.

My speculations Social media will disrupt nearly all institutions A new global culture forming Different tools fit different cultures. Social networking & video NBD. Watch the kids. They will lead you in the right direction.

Social media will disrupt nearly all institutions

A new global culture forming

Different tools fit different cultures.

Social networking & video NBD.

Watch the kids. They will lead you in the right direction.