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Symposium
Symposium
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Symposium

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Transcript

  • 1. The SAP Report on Culture, Business & Social Media SNCR Symposium 07 Shel Israel globalneighbourhoods.net
  • 2. Mortgage. SAP. Startup guy. Story teller, not a researcher. My compromise. ‘Go.’
  • 3. Crosshairs: Culture. Business. Social Media.
  • 4. Hugh-jacked. Raftery, Ken Camp. Thornley. Facebook. LinkedIn. No Control! Aaaargh!
  • 5. 3 mos. 48 interviews. 25 countries. 4 continents. 50,000+ words. Humungous report.
  • 6. Anecdotes. Kyle Hansen. Ewan MacIntosh, Orphans, citizen journalism. Isaac Mao.
  • 7. Lesson #1 . Social media is kid’s stuff.
  • 8. Lesson #2 . Social Networks is the killer app .
  • 9. Lesson #3 . Culture matters. Language matters.
  • 10. Lesson #4 . Measurement is improving, but it’s still unclear what to measure.
  • 11. Lesson 5 . The geek-to-suit gap is shortening. Kids overtaking geeks.
  • 12. Lesson 6 . Lose control to gain influence.
  • 13. Lesson 7. The world is not yet flat, but it is getting hillier.
  • 14. My speculations <ul><li>Social media will disrupt nearly all institutions </li></ul><ul><li>A new global culture forming </li></ul><ul><li>Different tools fit different cultures. </li></ul><ul><li>Social networking &amp; video NBD. </li></ul><ul><li>Watch the kids. They will lead you in the right direction. </li></ul>

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