Spain

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The slides I used at Evento Blog Espana 07 EBE07

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Spain

  1. 1. The SAP Global Survey Shel Israel [email_address] globalneighbourhoods.net
  2. 2. Start-up guy. SAP offer. Story teller, not a researcher. Rent due. Compromise proposal ‘Go.’
  3. 3. Simple Question: What’s going on in social media?
  4. 4. Tools. Culture. Enterprise. People. Education. Future .
  5. 5. “ Hugh-jacked,” Tom Raftery, Remix. Video clip. Facebook. LinkedIn. Aaaargh!
  6. 6. 3 mos. 48 interviews. 25 countries. 4 continents. Sorry, no Spain--yet. 50,000+ words. Humungous report.
  7. 7. Anecdotes. Kyle Hansen. Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh
  8. 8. Lesson #1 . Social media is kid’s stuff. That’s the compelling reason to adopt.
  9. 9. Lesson #2 . Lose control.
  10. 10. Lesson #3 . Social Networks is the killer app.
  11. 11. Lesson #4 . Measurement is not yet adequate. But it’s improving.
  12. 12. Lesson 5 . The geek-to-enterprise gap is shortening. Kids will overtake geeks.
  13. 13. Lesson #6. The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers
  14. 14. Lesson #7 . Culture matters. Language matters. dotSUB.com, Luis Rull Munoz
  15. 15. My speculations <ul><li>Social media is disrupting most institutions </li></ul><ul><li>A new global culture </li></ul><ul><li>Different tools fit different culture. </li></ul><ul><li>Social networking & video NBD in corporate. </li></ul><ul><li>Watch the kids. They will guide the rest of us. </li></ul>

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