Spain

Slide 1: The SAP Global Survey Shel Israel shelisrael1@gmail.com globalneighbourhoods.net

Slide 2: Start-up guy. SAP offer. Story teller, not a researcher. Rent due. Compromise proposal ‘Go.’

Slide 3: Simple Question: What’s going on in social media?

Slide 4: Tools. Culture. Enterprise. People. Education. Future.

Slide 5: “Hugh-jacked,” Tom Raftery, Remix. Video clip. Facebook. LinkedIn. Aaaargh!

Slide 6: 3 mos. 48 interviews. 25 countries. 4 continents. Sorry, no Spain--yet. 50,000+ words. Humungous report.

Slide 7: Anecdotes. Kyle Hansen. Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh

Slide 8: Lesson #1. Social media is kid’s stuff. That’s the compelling reason to adopt.

Slide 9: Lesson #2. Lose control.

Slide 10: Lesson #3. Social Networks is the killer app.

Slide 11: Lesson #4. Measurement is not yet adequate. But it’s improving.

Slide 12: Lesson 5. The geek-to-enterprise gap is shortening. Kids will overtake geeks.

Slide 13: Lesson #6. The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers

Slide 14: Lesson #7. Culture matters. Language matters. dotSUB.com, Luis Rull Munoz

Slide 15: My speculations Social media is disrupting most institutions A new global culture Different tools fit different culture. Social networking & video NBD in corporate. Watch the kids. They will guide the rest of us.