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Libraries: Staying relevant in the Online Era

Libraries: Staying relevant in the Online Era



MytalktotheCaliforniaLibrary Assoc.

MytalktotheCaliforniaLibrary Assoc.



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    Libraries: Staying relevant in the Online Era Libraries: Staying relevant in the Online Era Presentation Transcript

    • Staying Relevant In the Online Age Shel Israel [email_address] http://globalneighbourhoods.net
    • US Libraries Alive & Well
      • 5x Amazon customers
      • $14b spent. More than running shoes
      • 1 in 7 people in US have library cards
      • Passion about libraries
      • But there’s a cloud…
    • The Internet Cloud
      • Hovering over institutions
          • Traditional media
          • Government
          • Education
          • Authority
          • Libraries
      • Choice: change or be irrelevant
    • Issues Facing Libraries
      • Youth disengaging
      • Misc. search easier than Dewey
      • Talented librarians leaving
      • Jurassic Park syndrome
      • Book scans
      • YouTube 125. NYT 1
    • The Internet…
      • Is an infinite repository
      • Can extend every library bookshelf
      • You share knowledge & thought
      • Is very Inexpensive
      • Removes brick & mortar barriers
    • What is social media?
      • An online space for conversations
      • 2 guys at backyard fence
      • About conversations, not tech
      • 2 yrs from blogs to warehouse
      • SAP Survey: youth driving change
    • A few blog stats
      • 12m US adult bloggers. 60m readers
      • 150m American web users
      • 89% of businesses see blog importance rising
      • 6-12% of US blog s.
      • Over 1.4 million posts daily
      • 22 of 100 top websites are blogs
      • 37% began reading blogs in ‘05 & ‘06
      • Blog readers average 23 hours weekly
    • The Online Generation
      • Freshmen younger than the Web
      • Online more than on TV
      • Peer influence rules
      • Teflon resistance to authority, marketing
      • Lifetime habits forming now
    • Why Libraries are Still Vital
      • Nothing beats face-to-face
      • Human guides v. Google bars
      • Computers lack common sense
      • Communities need a commons
      • Access for ‘left out’ people
      • Change needed soon
    • To Engage the Online Generation
      • Join their conversations
      • Use SM to keep locals current
      • Become expert resources on tools
      • Curate infinite bookshelves
    • Libraries of the Future
      • ‘Community Livingrooms’
      • Internet keyholes
      • Multimedia
      • Book-form agnostic
    • Case Studies
      • CSLibrary http:// cglibrary.org/polaris Casa Grandes Colo librarian. Twitters to engage in community conversations. 30% uptick in traffic, mostly young
      • LO-Fi Librarian http://www.lo-fi-librarian.co.uk (UK Law Librarian): Blogs, follows users on Facebook ‘not to look cool, but to deliver services, communicate with/users and raise her library's profile’
    • More Case Studies
      • YALSA (Young Adult Librarian Services Association ( http:// www.youtube.com/watch?v =YCFHhfoj788 has a blog, follows tags for social networking posts, has a podcast, Twitters (@yalsa), and posts bookmarks at del.icio.us http:// del.icio.us/yalsa . Recently held panel talk on Second Life
      • The American Library Association lists their social networking tools on a wiki http://wikis.ala.org/readwriteconnect/index.php/Main_Page
      • Hennepin City (MN) Public Library, http://www.hclib.org/extranet uses blogging, podcasting, & MySpace accounts. They have a web-based catalog so patrons can add book reviews Amazon style. Users can search their catalog directly from Facebook.
    • Social Media Can…
      • Let friends share what they’re reading
      • Let readers review books for each other
      • Let community tell library what it wants
      • Help libraries stay relevant
    • Blogging’s Power
      • Tagging
      • Listen & respond
      • RSS so people keep current
      • Link to conversations
      • Twitter, mobile & microformats
    • A global network of librarians
      • Metcalfe’s Law
      • Meet others like yourself
      • Share you passion & authority
      • Learn about innovations elsewhere
      • Collaborate to solve problems
    • Special Thanks
      • To the 40 people who helped me on my blog & Facebook
      • Ivan Chew, Rambling Librarian —Singapore http://ramblinglibrarian.blogspot.com/2007/10/what-i-would-tell-librarians.html
      • Lo-Fi Librarian www.lo-fi-librarian.co.uk
      • Shawn Lea Everything and Nothing Blog
      • Rohit Bhargava Influential Marketing Blog
      • Randi Mason, MLS, PRSA
      • Connie Benson http://conniebensen.com
      • JustinThorp, http://drinkingoatmealstout.com