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HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
HP Tweeting the Competition
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HP Tweeting the Competition

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Transcript

  • 1. HP’s Tweeting Competition Shel Israel Writer. Speaker. Nice Guy
  • 2. What I do • Social Media Story teller • 400 people, 38 countries • Naked Conversations—marketing excess • Twitterville—marketing efficiency
  • 3. Dell’s Two Avenues
  • 4. SWSX 07: Useless & Clueless • Flat Panels in Hallways • 2 Dell guys on 2 floors • Same conclusion. Different approaches
  • 5. Avenue A: @DellOutlet 1st T’ville Store Coupons 800K followers $3 million
  • 6. Avenue B @LionelatDell Came to talk Learned to listen Realtime feedback
  • 7. Neighborhoods @RichardatDell •Name@Dell •Talk your job •Engagement •150+ Tweeters Photo by Tim Llewellyn
  • 8. On IBM’s Edge @AdamClyde 1000+ Tweeters No sales or support Talk w/ each other Ideal for mobile w’force Reporters, not luminaries
  • 9. B2B in Twitterville • 1000s of examples • Closer to your ecosystem • Extremely efficient • Powerful listening tool • As diverse in app as telephone
  • 10. Shel Israel Writer. Speaker. Nice Guy shelisrael1@gmail.com globalneighbourhoods.net Twitter: @shelisrael

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