HP Tweeting the Competition

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HP Tweeting the Competition

  1. 1. HP’s Tweeting Competition Shel Israel Writer. Speaker. Nice Guy
  2. 2. What I do • Social Media Story teller • 400 people, 38 countries • Naked Conversations—marketing excess • Twitterville—marketing efficiency
  3. 3. Dell’s Two Avenues
  4. 4. SWSX 07: Useless & Clueless • Flat Panels in Hallways • 2 Dell guys on 2 floors • Same conclusion. Different approaches
  5. 5. Avenue A: @DellOutlet 1st T’ville Store Coupons 800K followers $3 million
  6. 6. Avenue B @LionelatDell Came to talk Learned to listen Realtime feedback
  7. 7. Neighborhoods @RichardatDell •Name@Dell •Talk your job •Engagement •150+ Tweeters Photo by Tim Llewellyn
  8. 8. On IBM’s Edge @AdamClyde 1000+ Tweeters No sales or support Talk w/ each other Ideal for mobile w’force Reporters, not luminaries
  9. 9. B2B in Twitterville • 1000s of examples • Closer to your ecosystem • Extremely efficient • Powerful listening tool • As diverse in app as telephone
  10. 10. Shel Israel Writer. Speaker. Nice Guy shelisrael1@gmail.com globalneighbourhoods.net Twitter: @shelisrael

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