HP’s Tweeting Competition
Shel Israel
Writer. Speaker. Nice Guy

What I do
• Social Media Story teller
• 400 people, 38 countries
• Naked Conversations—marketing excess
• Twitterville—marketing efficiency

Dell’s Two Avenues

SWSX 07: Useless & Clueless
• Flat Panels in Hallways
• 2 Dell guys on 2 floors
• Same conclusion. Different approaches

Avenue A: @DellOutlet
1st T’ville Store
Coupons
800K followers
$3 million

Avenue B @LionelatDell
Came to talk
Learned to listen
Realtime feedback

Neighborhoods @RichardatDell
•Name@Dell
•Talk your job
•Engagement
•150+ Tweeters
Photo by Tim Llewellyn

On IBM’s Edge @AdamClyde
1000+ Tweeters
No sales or support
Talk w/ each other
Ideal for mobile w’force
Reporters, not luminaries

B2B in Twitterville
• 1000s of examples
• Closer to your ecosystem
• Extremely efficient
• Powerful listening tool
• As diverse in app as telephone

Shel Israel
Writer. Speaker. Nice Guy
shelisrael1@gmail.com
globalneighbourhoods.net
Twitter: @shelisrael