Social Media & Government. Who cares?  Shel Israel [email_address] http://globalneighbourhoods.net
2 Quick Stories <ul><li>My 2 years in state government </li></ul><ul><li>My wife’s 1 st  DC visit </li></ul>
What is social media? <ul><li>2 guys at backyard fence </li></ul><ul><li>Revolution is the conversation </li></ul><ul><li>...
Social Media Qualities <ul><li>Personal, human </li></ul><ul><li>Transparent, but not leaky </li></ul><ul><li>Interactive ...
Explosion of tools <ul><li>Birth of the blogs </li></ul><ul><li>2007. FaceBook, Twitter, YouTube, </li></ul><ul><li>Sites ...
Some Stats <ul><li>30m US adult bloggers. 12m adults  </li></ul><ul><li>150 m US web users. Half read blogs </li></ul><ul>...
The SAP Global Survey <ul><li>On culture, business & social media </li></ul><ul><li>Diverse people in diverse places </li>...
Some Anecdotes <ul><li>Kyle Hansen  </li></ul><ul><ul><li>http://tinyurl.com/36xnlw   </li></ul></ul><ul><li>Ivan Chew & t...
Some SAP Survey Lessons <ul><li>Social media really is kid’s stuff. </li></ul><ul><li>Social networks are the killer app. ...
Great. But What’s in it for You? <ul><li>Get closer w/constituents </li></ul><ul><li>Learn & respond </li></ul><ul><li>Joi...
Why Should Gov’t Blog? <ul><li>Ongoing town meetings </li></ul><ul><li>Spot trends fast </li></ul><ul><li>Reduce response ...
Social Media Can: <ul><li>Give people access to their own data </li></ul><ul><li>Show you hear & care </li></ul><ul><li>In...
Internal Assets <ul><li>Attract bright young people </li></ul><ul><li>Improve internal morale </li></ul><ul><li>Improve in...
Nasty Comments Issue <ul><li>People get more polite when they know you are listening </li></ul><ul><li>Deceptive Comments ...
Getting Started <ul><li>Read. Watch. Engage.  </li></ul><ul><li>Play with a bunch of tools </li></ul><ul><li>Select safe p...
Speculation & Advice <ul><li>Social media is disrupting most institutions  </li></ul><ul><li>A new global culture is formi...
Special Thanks <ul><li>JustinThorp  http://drinkingoatmealstout.com </li></ul><ul><li>Tara Hunt  http://www.horsepigcow.co...
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Government

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My Dec. 4 talk at the DC Government & Social Media Conference

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Government

  1. 1. Social Media & Government. Who cares? Shel Israel [email_address] http://globalneighbourhoods.net
  2. 2. 2 Quick Stories <ul><li>My 2 years in state government </li></ul><ul><li>My wife’s 1 st DC visit </li></ul>
  3. 3. What is social media? <ul><li>2 guys at backyard fence </li></ul><ul><li>Revolution is the conversation </li></ul><ul><li>Definition: online conversation spaces </li></ul><ul><li>Same qualities as my 2 guys </li></ul>
  4. 4. Social Media Qualities <ul><li>Personal, human </li></ul><ul><li>Transparent, but not leaky </li></ul><ul><li>Interactive </li></ul><ul><li>RSS enabled </li></ul><ul><li>Influence through generosity </li></ul>
  5. 5. Explosion of tools <ul><li>Birth of the blogs </li></ul><ul><li>2007. FaceBook, Twitter, YouTube, </li></ul><ul><li>Sites becoming unimportant </li></ul><ul><li>Global Neighbourhoods </li></ul>
  6. 6. Some Stats <ul><li>30m US adult bloggers. 12m adults </li></ul><ul><li>150 m US web users. Half read blogs </li></ul><ul><li>89% of US biz see blog relevance rising </li></ul><ul><li>125 YouTube downloads for 1 NYT </li></ul><ul><li>22 of 100 top sites are blogs </li></ul><ul><li>91 of F100 companies use social media </li></ul><ul><li>Blog readers average 23 hours weekly </li></ul><ul><li>Zero employee IP infractions </li></ul>
  7. 7. The SAP Global Survey <ul><li>On culture, business & social media </li></ul><ul><li>Diverse people in diverse places </li></ul><ul><li>Similar & divergent trends </li></ul>
  8. 8. Some Anecdotes <ul><li>Kyle Hansen </li></ul><ul><ul><li>http://tinyurl.com/36xnlw </li></ul></ul><ul><li>Ivan Chew & the blogging orphans </li></ul><ul><ul><li>http://tinyurl.com/2kpx3s </li></ul></ul><ul><li>Ewan MacIntosh </li></ul><ul><li>Isaac Mao </li></ul>
  9. 9. Some SAP Survey Lessons <ul><li>Social media really is kid’s stuff. </li></ul><ul><li>Social networks are the killer app. </li></ul><ul><li>Control is over-rated. </li></ul><ul><li>Culture matters. It matters a lot. </li></ul><ul><li>Measurement not yet resolved </li></ul>
  10. 10. Great. But What’s in it for You? <ul><li>Get closer w/constituents </li></ul><ul><li>Learn & respond </li></ul><ul><li>Join existing conversations </li></ul><ul><li>Prove real people perform real jobs </li></ul><ul><li>Spread word efficiently </li></ul>
  11. 11. Why Should Gov’t Blog? <ul><li>Ongoing town meetings </li></ul><ul><li>Spot trends fast </li></ul><ul><li>Reduce response time </li></ul><ul><li>Bypass traditional media </li></ul>
  12. 12. Social Media Can: <ul><li>Give people access to their own data </li></ul><ul><li>Show you hear & care </li></ul><ul><li>Increase citizen participation </li></ul><ul><li>Provide useful suggestions </li></ul><ul><li>Establish trust </li></ul>
  13. 13. Internal Assets <ul><li>Attract bright young people </li></ul><ul><li>Improve internal morale </li></ul><ul><li>Improve internal collaboration </li></ul><ul><li>Make outreach, cheaper, faster, easier & more effective. </li></ul>
  14. 14. Nasty Comments Issue <ul><li>People get more polite when they know you are listening </li></ul><ul><li>Deceptive Comments easy to detect </li></ul><ul><li>My Living Room Policy </li></ul>
  15. 15. Getting Started <ul><li>Read. Watch. Engage. </li></ul><ul><li>Play with a bunch of tools </li></ul><ul><li>Select safe project </li></ul><ul><li>Pick right tool combo </li></ul>
  16. 16. Speculation & Advice <ul><li>Social media is disrupting most institutions </li></ul><ul><li>A new global culture is forming </li></ul><ul><li>Different tools fit different cultures. </li></ul><ul><li>Social networking & video NBTs </li></ul><ul><li>Watch the kids. Let them teach you. </li></ul>
  17. 17. Special Thanks <ul><li>JustinThorp http://drinkingoatmealstout.com </li></ul><ul><li>Tara Hunt http://www.horsepigcow.com </li></ul>
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