The Global Survey Shel Israel [email_address] http://globalneighbourhoods.net

2 guys. backyard fence. Conversations, not technology.

Giovanni’s Revenge Male bonding. A little girth.1/3 off. Sore hip. ‘ I’m Sicillian. We get even.”

Prosceno from Jersey. Fundamental communication change. Thought leadership. Big thoughts. Traditional project.

Start-ups kinda guy. Little test. Do it like ‘Naked.’ Transparent. Generosity cult. He’ll get back to me. Right. ‘It’s a go.’ So I went.

3 mos. 42+. 23 countries. 4 continents. Diversity. 45K. Report. eBook. Continue?

Single Question. Many answers. Trends & disparities.

Tools. Culture. Enterprise. People. Education. Future.

Command…Control … MacLeod…Roll yer own…remix Thornley…Facebook… aargh !

Luminaries. enterprise, NGO’s, Running, blogging orphans,. high school. citizen journalism. Isaac Mao

Interviewed people [so far] from: Canada, UK, Ireland, Scotland, Belgium, Brazil, France, Italy, Germany, Estonia, Poland, Bulgaria, Czech Republic, Russia, Ukraine, Croatia, Singapore, Cambodia, Japan, China, Argentina, Chile, US.

Change since Naked . More tools. More social. More cultures in the net. Rising ocean. Faster, smaller world.

A few takeaways. Ubiquity. African computer cafe 2. The ‘Long Trail’ From SV geeks to Kenyan orphans Kid’s stuff is vital. Social Media Rules Culture & language issues

Ubiquity.

African computer cafe

2. The ‘Long Trail’

From SV geeks to Kenyan orphans

Kid’s stuff is vital.

Social Media Rules

Culture & language issues

More Takeaways 4. Nothing starts in the enterprise, but it gets there. Blogs today. Video tomorrow 5. Culture shapes the tools China Rising Orkut in Brazil Citizen journalism in Central Europe 6. Motion is dynamic and uneven

4. Nothing starts in the enterprise, but it gets there.

Blogs today.

Video tomorrow

5. Culture shapes the tools

China Rising

Orkut in Brazil

Citizen journalism in Central Europe

6. Motion is dynamic and uneven

Advice to Communications Pros : Transformational period. Address 2 processes. Join, don’t pitch. Listen & respond.

Global Neighborhoods. Geography irrelevant. Shared interests. Teflon kids. Peers, not ads. Neighborhoods are mass micro channels .