+ Follow

Age of Context

by SI Associates on Aug 08, 2012

My 1st prezo on Age of Context, my 1st new book-in-progress with Robert Scoble

File a copyright complaint

Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes

Age of Context Storm’s Coming Big 3 Conference Aug. 9, 2012
Conversation Age• 2005-2012• Disruption• Normalizing
Storm’sComing
5 Forces of Context• Mature SM• Web of all things• Mobile/wearable• Big Data• Digital mapping
Business Changes• Humanized technology• Predictive behavior• Extremely personal
Wearables• Freaky factor [Steve Mann]• Hands-free• Augmented Reality• Knows where & what
Marketing Changes• Intention• Everyone is media• Smart notifications• Mass-micro media
Takeaways
Takeaways• Start of journey• Follow social’s path• Think ultra-personal• Use the 5 Forces 9
Shel Israelshelisrael1@gmail.comSocial Media: ShelIsraelForbes: The Social Beat