A L I  Government
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A L I Government

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A L I  Government A L I Government Presentation Transcript

  • Social Media & Government. Who cares? Shel Israel [email_address] com
  • 2 Quick Stories
    • My 2 years in state government
    • My wife’s 1 st DC visit
  • What is social media?
    • 2 guys at backyard fence
    • Revolution is the conversation
    • Definition: online conversation spaces
    • Same qualities as my 2 guys
  • Social Media Qualities
    • Personal, human
    • Transparent, but not leaky
    • Interactive
    • RSS enabled
    • Influence through generosity
  • Explosion of tools
    • Birth of the blogs
    • 2007. FaceBook, Twitter, YouTube,
    • Sites becoming unimportant
    • Global Neighbourhoods
  • Some Stats
    • 30m US adult bloggers. 12m adults
    • 150 m US web users. Half read blogs
    • 89% of US biz see blog relevance rising
    • 125 YouTube downloads for 1 NYT
    • 22 of 100 top sites are blogs
    • 91 of F100 companies use social media
    • Blog readers average 23 hours weekly
    • Zero employee IP infractions
  • The SAP Global Survey
    • On culture, business & social media
    • Diverse people in diverse places
    • Similar & divergent trends
  • Some Anecdotes
    • Kyle Hansen
    • Ivan Chew & the blogging orphans
    • Ewan MacIntosh
    • Isaac Mao
  • Some SAP Survey Lessons
    • Social media really is kid’s stuff.
    • Social networks are the killer app.
    • Control is over-rated.
    • Culture matters. It matters a lot.
    • Measurement not yet resolved
  • Great. But What’s in it for You?
    • Get closer w/constituents
    • Learn & respond
    • Join existing conversations
    • Prove real people perform real jobs
    • Spread word efficiently
  • Why Should Gov’t Blog?
    • Ongoing town meetings
    • Spot trends fast
    • Reduce response time
    • Bypass traditional media
  • Social Media Can:
    • Give people access to their own data
    • Show you hear & care
    • Increase citizen participation
    • Provide useful suggestions
    • Establish trust
  • Internal Assets
    • Attract bright young people
    • Improve internal morale
    • Improve internal collaboration
    • Make outreach, cheaper, faster, easier & more effective.
  • Nasty Comments Issue
    • People get more polite when they know you are listening
    • Deceptive Comments easy to detect
    • My Living Room Policy
  • Getting Started
    • Read. Watch. Engage.
    • Play with a bunch of tools
    • Select safe project
    • Pick right tool combo
  • Speculation & Advice
    • Social media is disrupting most institutions
    • A new global culture is forming
    • Different tools fit different cultures.
    • Social networking & video NBTs
    • Watch the kids. Let them teach you.
  • Special Thanks
    • JustinThorp http://drinkingoatmealstout.com
    • Tara Hunt http://www.horsepigcow.com