Social Media & Government. Who cares? Shel Israel [email_address] com

2 Quick Stories My 2 years in state government My wife’s 1 st DC visit

My 2 years in state government

My wife’s 1 st DC visit

What is social media? 2 guys at backyard fence Revolution is the conversation Definition: online conversation spaces Same qualities as my 2 guys

2 guys at backyard fence

Revolution is the conversation

Definition: online conversation spaces

Same qualities as my 2 guys

Social Media Qualities Personal, human Transparent, but not leaky Interactive RSS enabled Influence through generosity

Personal, human

Transparent, but not leaky

Interactive

RSS enabled

Influence through generosity

Explosion of tools Birth of the blogs 2007. FaceBook, Twitter, YouTube, Sites becoming unimportant Global Neighbourhoods

Birth of the blogs

2007. FaceBook, Twitter, YouTube,

Sites becoming unimportant

Global Neighbourhoods

Some Stats 30m US adult bloggers. 12m adults 150 m US web users. Half read blogs 89% of US biz see blog relevance rising 125 YouTube downloads for 1 NYT 22 of 100 top sites are blogs 91 of F100 companies use social media Blog readers average 23 hours weekly Zero employee IP infractions

30m US adult bloggers. 12m adults

150 m US web users. Half read blogs

89% of US biz see blog relevance rising

125 YouTube downloads for 1 NYT

22 of 100 top sites are blogs

91 of F100 companies use social media

Blog readers average 23 hours weekly

Zero employee IP infractions

The SAP Global Survey On culture, business & social media Diverse people in diverse places Similar & divergent trends

On culture, business & social media

Diverse people in diverse places

Similar & divergent trends

Some Anecdotes Kyle Hansen Ivan Chew & the blogging orphans Ewan MacIntosh Isaac Mao

Kyle Hansen

Ivan Chew & the blogging orphans

Ewan MacIntosh

Isaac Mao

Some SAP Survey Lessons Social media really is kid’s stuff. Social networks are the killer app. Control is over-rated. Culture matters. It matters a lot. Measurement not yet resolved

Social media really is kid’s stuff.

Social networks are the killer app.

Control is over-rated.

Culture matters. It matters a lot.

Measurement not yet resolved

Great. But What’s in it for You? Get closer w/constituents Learn & respond Join existing conversations Prove real people perform real jobs Spread word efficiently

Get closer w/constituents

Learn & respond

Join existing conversations

Prove real people perform real jobs

Spread word efficiently

Why Should Gov’t Blog? Ongoing town meetings Spot trends fast Reduce response time Bypass traditional media

Ongoing town meetings

Spot trends fast

Reduce response time

Bypass traditional media

Social Media Can: Give people access to their own data Show you hear & care Increase citizen participation Provide useful suggestions Establish trust

Give people access to their own data

Show you hear & care

Increase citizen participation

Provide useful suggestions

Establish trust

Internal Assets Attract bright young people Improve internal morale Improve internal collaboration Make outreach, cheaper, faster, easier & more effective.

Attract bright young people

Improve internal morale

Improve internal collaboration

Make outreach, cheaper, faster, easier & more effective.

Nasty Comments Issue People get more polite when they know you are listening Deceptive Comments easy to detect My Living Room Policy

People get more polite when they know you are listening

Deceptive Comments easy to detect

My Living Room Policy

Getting Started Read. Watch. Engage. Play with a bunch of tools Select safe project Pick right tool combo

Read. Watch. Engage.

Play with a bunch of tools

Select safe project

Pick right tool combo

Speculation & Advice Social media is disrupting most institutions A new global culture is forming Different tools fit different cultures. Social networking & video NBTs Watch the kids. Let them teach you.

Social media is disrupting most institutions

A new global culture is forming

Different tools fit different cultures.

Social networking & video NBTs

Watch the kids. Let them teach you.

Special Thanks JustinThorp http://drinkingoatmealstout.com Tara Hunt http://www.horsepigcow.com

JustinThorp http://drinkingoatmealstout.com

Tara Hunt http://www.horsepigcow.com