Creative economy summit franklin w answers

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Five ways businesses can benefit from partnering with artists. Sections in Times font were supplied by audience when I gave this talk at the Creative Economy Summit in Greenfield, MA, March 24, 2012

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  • I couldn't agree more Shel every one of these points are valid and very true throughiut the marketing world.There are more than enough studies over the yearsthat suggest that some people are tet learners and some are visual,but by far;throughout the the marketing world having visual aides always shows a substantial difference in your results ,wether you have an arcticle or a blog or ,for that matter even a sqeeze page your results are much higher than without some kind of visual stimulation.I prove this through my own habits while surfing for sites and or blogs on certain subjects,I mysekf will ultimately stop on a site that has some kind of illustration;It just draws you in,and then if the content is good you were basically drawn there by the first picture that made you stop and look! ,Sincerely,Greg West
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Creative economy summit franklin w answers

  1. Artist Partnerships = Business Growth:5 Ways Businesses Can Benefit byPartnering with Artists, and How Your Business Can Take Full Advantage
  2. Creative Economy Summit III: Fostering our Local Economy: Art and Business in Partnership March 24, 2011, Greenfield, MA
  3. Presenter: Shel Horowitz Award-winning author of six marketing books Marketing consultant and copywriter: businesses, authors, artists… Poet/actor—Co-coordinator, “Poetry in Greenfield” series, 1981-82
  4. Want a Copy of These Slides? Just ask! Send e-mail to Shel@GreenAndProfitable.com Subject: Send Artist-Partnership Slides Or write “slides” on back of your biz card and give it to me at the end.
  5. 5 Ways Businesses Can Benefit by Partnering with Artists Your Ideas: Increase customer base Unique, creative feel Keep customers in the retail space Improve visual element of marketing
  6. 5 Ways Businesses Can Benefit by Partnering with Artists 1. More Foot Traffic How might that work? Your ideas: Local art hanging on the walls Events e.g., opening Express co mission in 5 seconds, and can bring people in off the street
  7. 5 Ways Businesses Can Benefit by Partnering with Artists 1. More Foot Traffic Opening reception Closing event Raffle or auction off a small artwork
  8. Foot Traffic (continued)
  9. Foot Traffic (continued) Multiply the benefits with more than one artist
  10. Foot Traffic (continued) Propose (and jointly publicize) an event with the artist on a different day than the reception (a slide talk, behind-the-scenes look, etc.) Rinse-and-repeat publicity efforts for all events
  11. 5 Ways Businesses Can Benefit by Partnering with Artists 2. More Publicity Announcements of art exhibits and all sub-events Radio/TV interviews: business owner AND artist together Newspaper feature stories Blog tours/guest blogs
  12. Publicity Where should you announce? Your ideas? Facebook Newspaper Internet Radio Twitter
  13. Publicity Where should you announce? Your ideas? Twitter #westernma hashtag @Westernmaevents (will RT DMs) Valley Arts Newsletter Valley Art Share Hotel concierge services
  14. Publicity Where should you announce? Daily newspapers Weekly newspapers and shoppers Community websites and e-zines Posters, flyers, postcards, brochures, etc. Radio stations Youtube? Craigslist? eBay?
  15. Publicity Where should you announce? (cont.) Cable TV Broadcast TV Social media Social media discussion lists (who knows what these are?)
  16. Social Media Discussion Lists—What are Those? What this means Examples: Linked Western Mass Pioneer Valley Local First Western Mass Bloggers Hidden-Tech
  17. Publicity How should you announce? Press release to local media Mailing to your house list Mailing to artist’s house list Social media
  18. Harness the Viral Power of Social Media Create event on Facebook Post on personal page, fan page, groups pages Post to LinkedIn groups, yahoogroups, etc. Encourage retweets on Twitter Social media sharing buttons Like, Share, and Join/Attend buttons on/for Facebook
  19. Harness the Viral Power of Social Media What viral/sharing features do you see on the next slide? (There are at least seven)
  20. Harness the Viral Power of Social Media
  21. Harness the Viral Power of Social Media
  22. Harness the Viral Power of Social Media What viral/sharing features do you see on the next slide? Only five this time
  23. Harness the Viral Power of Social Media
  24. Harness the Viral Power of Social Media
  25. Social Media Sharing Buttons Like, Share, and Join/Attend buttons for Facebook (both on and off Facebook) Tweet This button +1 on/for Google+ StumbleUpon,Digg, Delicious, etc.
  26. 5 Ways Businesses Can Benefit by Partnering with Artists 3. Artist Outreach You should also benefit from the partnership What does the artist bring to you? Your ideas? Inviting ambience More customers
  27. 5 Ways Businesses Can Benefit by Partnering with Artists 3. Artist Outreach You should also benefit from the partnership What does the artist bring to you? Your ideas? Seen as broader community player—not just selling Cool factor
  28. Artist Outreach How you can benefit from the partnership Blurb in artist’s newsletter Artist also sends press release Artist promotes exhibit and reception on social media Additional events
  29. Artist Outreach How you can benefit from the partnership (cont.) Artist could join with you on charity promotion Ask artist to mail postcards to previous purchasers (one side, a painting in the exhibit, other side about the exhibit/ reception and your organization) (You could pick up the postage )
  30. 5 Ways Businesses Can Benefit by Partnering with Artists 4. Community Relations Your ideas? Connect to schools Events always create community More originality in messaging (from artists): surprising and remarkable and MEMORABLE presentations: Bear Fest in Easthampton
  31. 5 Ways Businesses Can Benefit by Partnering with Artists 4. Community Relations Your profile in the community Supporter of the arts Supporter of the local economy Co-creator of a better community to live/work in Friendly and welcoming place to do business
  32. Community Relations These “soft” attributes may seem trivial, BUT…
  33. Community Relations These “soft” attributes may seem trivial, BUT… They may be the MOST IMPORTANT factors in choosing your business
  34. Community Relations Gives prospects a reason to choose you Gives existing customers a reason to tell others W H Y ? (your thoughts)
  35. Community RelationsWHY? Because your artist partnerships position you as someone who cares about your community, and not just about scraping every last dollar out of their wallet
  36. 5 Ways Businesses Can Benefit by Partnering with Artists 5. Higher Profile in the BUSINESS World How might that work (your ideas)? Out of the box, more interesting Open-minded More astute, savvy A leader
  37. Higher Profile in the BUSINESS World You’re getting tons of media Seen as a mover-and-shaker Substantially higher foot traffic (and, hopefully, revenue) Your location is a go-to destination You own an ever-growing list of local people who support the arts
  38. Higher Profile in the BUSINESS World Benefits to you: Get taken more seriously Easier to raise capital Easier to form additional win-win partnerships and alliances (with other businesses, charities, artists, schools…)
  39. Questions/Comments About Anything So Far ???
  40. How I Can Partner with You 1. Strategic Marketing Planning Focus on low-cost, high-ROI methods Individualized marketing plans for product, service, product line, or overall business Naming/taglines: products, domains, businesses Speaking and training (in-person/virtual)
  41. How I Can Partner with You 2. Partnership Marketing Identify potential marketing partners (artists, other businesses,nonprofits) Create win-win joint-venture offers Advise on basic logistics and tools
  42. How I Can Partner with You 3. Copywriting/Marketing Materials Press releases/PSAs/Media pitch letters Web pages Brochures Salesletters Backgrounders, press kits, articles, company histories, artist bios, etc.
  43. How I Can Partner with You 4. Do-It-Yourself Resources Books—get signed copies right now, special pricing ($20 each) Guerrilla Marketing Goes Green $2000 in extra bonuses Grassroots Marketing 2 bonus chapters
  44. How I Can Partner with You 5. Done-for-You Resources Monthly columns: Green And Profitable (B2B), Green And Practical (B2C) Custom Content Details: shelhorowitz.com/go/GreenThoughtLeader/
  45. Want a Copy of These Slides? Just ask! Send e-mail to Shel@GreenAndProfitable.com Subject: Send Artist-Partnership Slides Or write “slides” on back of your biz card and give it to me at the end.
  46. Want to Get In Touch? Shel@GreenAndProfitable.com 413/586-2388 (8 .m. to 10 p.m. ET) Twitter: @ShelHorowitz THANK YOU!

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