Why CEOs Should Love Open Employee Access to Social Media

Why CEOs Should LoveOpen Employee Accessto Social Media
Shel Holtz, ABC

http://www.stopblocking.org

http://storify.com/shelholtz/employee-access-to-social-media

A fundamental problem
54% of US companies block access

Dispelling the myths
Employee productivity

Back-of-the-envelopecalculations

Also consider…
Time spent working at home
Extra hours logged at work
True measure of productivity
Hidden value of employees’ networks
IT in charge of productivity?
Would productivity really improve?

Conclusion
Not a technology issue
Manage by exception

Network security

or
Jack HoltSenior Strategist, New and Emerging MediaU.S. Department of Defense

Conclusion
Data monitoring
Malware protection
Granular access

Security
Loose lips

Conclusion
Policies and guidelines
Training and communication

Security
Loose lips
Bandwidth

The case for open access
Futility: Employees don’t need your network

The gold in employee social graphs
Recruiting
Training
Culture/values
Subject matter expertise
Idea testing/decision making (SMPGs)
Intelligence
Curation
Company and product evangelism

The Key
Processes

Recruiting

Training

70-20-10
70% - Learning from experience
20% - feedback from peers and mentors
10% - formal learning programs
Challenge: Formalize the informal learning

Culture/Values

“…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”
-- Tony Hsieh, CEO, Zappos.com

Subject MatterExpertise

Idea Testing/Decision Making

The New Symbiosisof Professional Networks
Professionals trust online information almost as much as information gotten from in-person
Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
Social Media use patterns are not pre-determined by age or organizational affiliation

Use of Professional Networksis Increasing

An Essential Decision-Support Tool

CompetitiveIntelligence

Hoovers 2009 Study:
75% of companies don’t usesocial media for competitive intelligence

Curation

Company/ProductEvangelism

“We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand experience about our line-up.”

The new employee role:Social CRM
From Customer Service Reps to all employees engaged
From process-centric to conversation-centric
From contact management to community management
From period engagement to sustained engagement
From simple transactions to complex relationships

“There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”
-- Brian J. Dunn, CEO, Best Buy

Questions?
Shel Holtz, ABC
Phone: 415.367.3820
Email: shel@holtz.com
Web: www.holtz.com
Blog: blog.holtz.com
Podcast: www.forimmediaterelease.biz
Skype: shelholtz
Twitter: @shelholtz
FriendFeed: shelholtz
2nd Life: Shel Witte
Copyright applies to this document – some rights reserved.
This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
http://creativecommons.org/licenses/by-nc-sa/3.0

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Why CEOs Should Love Open Employee Access to Social Media

by Shel Holtz

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