Why CEOs Should Love Open Employee Access to Social Media

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My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a …

My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a standalone document. More information on this topic is available at http://www.stopblocking.org.

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  • 1. Why CEOs Should LoveOpen Employee Accessto Social Media
    Shel Holtz, ABC
  • 2. http://www.stopblocking.org
  • 3. http://storify.com/shelholtz/employee-access-to-social-media
  • 4. A fundamental problem
    54% of US companies block access
  • 5.
  • 6. Dispelling the myths
    Employee productivity
  • 7. Back-of-the-envelopecalculations
  • 8.
  • 9. Also consider…
    Time spent working at home
    Extra hours logged at work
    True measure of productivity
    Hidden value of employees’ networks
    IT in charge of productivity?
    Would productivity really improve?
  • 10. Conclusion
    Not a technology issue
    Manage by exception
  • 11. Dispelling the myths
    Employee productivity
    Network security
  • 12.
  • 13.
  • 14. or
    Jack HoltSenior Strategist, New and Emerging MediaU.S. Department of Defense
  • 15. Conclusion
    Data monitoring
    Malware protection
    Granular access
  • 16. Dispelling the myths
    Employee productivity
    Security
    Loose lips
  • 17.
  • 18. Conclusion
    Policies and guidelines
    Training and communication
  • 19. Dispelling the myths
    Employee productivity
    Security
    Loose lips
    Bandwidth
  • 20.
  • 21. The case for open access
    Futility: Employees don’t need your network
  • 22. The gold in employee social graphs
    Recruiting
    Training
    Culture/values
    Subject matter expertise
    Idea testing/decision making (SMPGs)
    Intelligence
    Curation
    Company and product evangelism
  • 23. The Key
    Processes
  • 24. Recruiting
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. Training
  • 30. 70-20-10
    70% - Learning from experience
    20% - feedback from peers and mentors
    10% - formal learning programs
    Challenge: Formalize the informal learning
  • 31.
  • 32.
  • 33.
  • 34. Culture/Values
  • 35. “…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”
    -- Tony Hsieh, CEO, Zappos.com
  • 36.
  • 37.
  • 38.
  • 39. Subject MatterExpertise
  • 40.
  • 41.
  • 42.
  • 43. Idea Testing/Decision Making
  • 44. The New Symbiosisof Professional Networks
    Professionals trust online information almost as much as information gotten from in-person
    Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
    Social Media use patterns are not pre-determined by age or organizational affiliation
  • 45. Use of Professional Networksis Increasing
  • 46. An Essential Decision-Support Tool
  • 47. CompetitiveIntelligence
  • 48. Hoovers 2009 Study:
    75% of companies don’t usesocial media for competitive intelligence
  • 49. Curation
  • 50.
  • 51. Company/ProductEvangelism
  • 52.
  • 53.
  • 54. “We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand experience about our line-up.”
  • 55. The new employee role:Social CRM
    From Customer Service Reps to all employees engaged
    From process-centric to conversation-centric
    From contact management to community management
    From period engagement to sustained engagement
    From simple transactions to complex relationships
  • 56. “There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”
    -- Brian J. Dunn, CEO, Best Buy
  • 57. Questions?
    • Shel Holtz, ABC
    Phone: 415.367.3820
    Email: shel@holtz.com
    Web: www.holtz.com
    Blog: blog.holtz.com
    Podcast: www.forimmediaterelease.biz
    Skype: shelholtz
    Twitter: @shelholtz
    FriendFeed: shelholtz
    2nd Life: Shel Witte
    Copyright applies to this document – some rights reserved.
    This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
    http://creativecommons.org/licenses/by-nc-sa/3.0