• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Why CEOs Should Love Open Employee Access to Social Media
 

Why CEOs Should Love Open Employee Access to Social Media

on

  • 16,492 views

My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a ...

My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a standalone document. More information on this topic is available at http://www.stopblocking.org.

Statistics

Views

Total Views
16,492
Views on SlideShare
3,777
Embed Views
12,715

Actions

Likes
1
Downloads
26
Comments
0

20 Embeds 12,715

http://www.stopblocking.org 12531
http://translate.googleusercontent.com 70
http://f3v3r.com 51
http://www.socialfish.org 19
http://blog.holtz.com 9
http://holtz.com 7
http://paper.li 5
http://www.stopblocking.org. 4
http://webcache.googleusercontent.com 3
http://tweetree.com 3
http://dashboard.bloglines.com 3
http://stopblocking.org HTTP 2
http://theoldreader.com 1
http://131.253.14.2 1
http://server15.kproxy.com 1
http://www.twylah.com 1
http://static.slidesharecdn.com 1
http://holtz.ehclients.com 1
http://www.netvibes.com 1
http://stopblocking.org. 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Why CEOs Should Love Open Employee Access to Social Media Why CEOs Should Love Open Employee Access to Social Media Presentation Transcript

    • Why CEOs Should LoveOpen Employee Accessto Social Media
      Shel Holtz, ABC
    • http://www.stopblocking.org
    • http://storify.com/shelholtz/employee-access-to-social-media
    • A fundamental problem
      54% of US companies block access
    • Dispelling the myths
      Employee productivity
    • Back-of-the-envelopecalculations
    • Also consider…
      Time spent working at home
      Extra hours logged at work
      True measure of productivity
      Hidden value of employees’ networks
      IT in charge of productivity?
      Would productivity really improve?
    • Conclusion
      Not a technology issue
      Manage by exception
    • Dispelling the myths
      Employee productivity
      Network security
    • or
      Jack HoltSenior Strategist, New and Emerging MediaU.S. Department of Defense
    • Conclusion
      Data monitoring
      Malware protection
      Granular access
    • Dispelling the myths
      Employee productivity
      Security
      Loose lips
    • Conclusion
      Policies and guidelines
      Training and communication
    • Dispelling the myths
      Employee productivity
      Security
      Loose lips
      Bandwidth
    • The case for open access
      Futility: Employees don’t need your network
    • The gold in employee social graphs
      Recruiting
      Training
      Culture/values
      Subject matter expertise
      Idea testing/decision making (SMPGs)
      Intelligence
      Curation
      Company and product evangelism
    • The Key
      Processes
    • Recruiting
    • 25
    • 26
    • 27
    • 28
    • Training
    • 70-20-10
      70% - Learning from experience
      20% - feedback from peers and mentors
      10% - formal learning programs
      Challenge: Formalize the informal learning
    • Culture/Values
    • “…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”
      -- Tony Hsieh, CEO, Zappos.com
    • Subject MatterExpertise
    • Idea Testing/Decision Making
    • The New Symbiosisof Professional Networks
      Professionals trust online information almost as much as information gotten from in-person
      Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
      Social Media use patterns are not pre-determined by age or organizational affiliation
    • Use of Professional Networksis Increasing
    • An Essential Decision-Support Tool
    • CompetitiveIntelligence
    • Hoovers 2009 Study:
      75% of companies don’t usesocial media for competitive intelligence
    • Curation
    • Company/ProductEvangelism
    • “We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand experience about our line-up.”
    • The new employee role:Social CRM
      From Customer Service Reps to all employees engaged
      From process-centric to conversation-centric
      From contact management to community management
      From period engagement to sustained engagement
      From simple transactions to complex relationships
    • “There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”
      -- Brian J. Dunn, CEO, Best Buy
    • Questions?
      • Shel Holtz, ABC
      Phone: 415.367.3820
      Email: shel@holtz.com
      Web: www.holtz.com
      Blog: blog.holtz.com
      Podcast: www.forimmediaterelease.biz
      Skype: shelholtz
      Twitter: @shelholtz
      FriendFeed: shelholtz
      2nd Life: Shel Witte
      Copyright applies to this document – some rights reserved.
      This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
      http://creativecommons.org/licenses/by-nc-sa/3.0