Social. Visual

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This is SPEAKER SUPPORT for a presentation on social visual communication (which I have delivered at Intuit and at PRSA's Sacramento chapter). It is not intended to stand alone, but I hope it's useful to you anyway. You can listen to the audio of the presentation here:
http://holtz.com/blog/content/fir-speakers-and-speeches-shel-holtz-on-social-visual-communication/4207/

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Social. Visual

  1. 1. Social. Visual. Shel Holtz @shelholtz
  2. 2. billion photos will be taken next year
  3. 3. “This is a watershed time where we are moving away from photography as a way of recording and storing a past moment, and we are turning photography into a communication medium.” -- Robin Kelsey, Harvard photography professor
  4. 4. 27,800 photos uploaded to Instagram every minute • 5 million per day, 575 likes & 81 comments per second • Engagement 10x Twitter’s
  5. 5. 208,000 photos uploaded to Facebook every minute (6 billion/month) • 20% of daily shared photos • Half of Facebook newsfeeds • Engagement 100-180% better
  6. 6. Pinterest generated the 4th largest amount of web traffic worldwide outperforms by a factor of 10
  7. 7. Previously Unusable Moments
  8. 8. News
  9. 9. Marketing
  10. 10. “We believe the consumer is part of [Fashion Week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.” -- Uri Minkoff
  11. 11. Does this mean writing is dead‽
  12. 12. A Social/Visual Schema Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram” by Brian J. McNely, University of Kentucky http://bit.ly/16xm8IH
  13. 13. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  14. 14. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  15. 15. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  16. 16. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  17. 17. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  18. 18. Orienting Humanizing Interacting Placemaking Showcasing Crowdsourcing
  19. 19. Infographics
  20. 20. Infoposters
  21. 21. Shel Holtz, ABC www.holtz.com shel@holtz.com @shelholtz 415.881.7435

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