Shel Holtz, ABC IABC International Conference June 25, 2008

? A client asks if you know any companies using social media tools in SharePoint 2007. You want to answer in the affirmative, but can’t think of any. What do you do?

Classes of Social Media Conversation-enabled publishing platforms Blogs, podcasts Social networks Facebook, LinkedIn, MySpace Democratized content networks Digg, wikis, bulletin boards, Dell IdeaStorm Presence networks (micro-blogging) Jaiki, Twitter, Pownce Content sharing sites YouTube, Flickr, del.icio.us Virtual networking platforms Second Life, There.com

Conversation-enabled publishing platforms

Blogs, podcasts

Social networks

Facebook, LinkedIn, MySpace

Democratized content networks

Digg, wikis, bulletin boards, Dell IdeaStorm

Presence networks (micro-blogging)

Jaiki, Twitter, Pownce

Content sharing sites

YouTube, Flickr, del.icio.us

Virtual networking platforms

Second Life, There.com

Blogs, podcasts, wiki articles, photos, videos Comments, ratings, reviews Tags, feeds, voting Social networks Read, watch, listen Source: Forrester Research www.forrester.com/groundswell

Why pay attention Membership includes Your customers Your employees They’re already talking to each other

Membership includes

Your customers

Your employees

They’re already talking to each other

“ Social networks will be like air” -- Charlene Li, Forrester Research

“ Social networks will be like air” -- Charlene Li, Forrester Research

Opportunities for engagement Message boards “ The wall” Content (videos, images) Your own profile Advertisements (on some) Widgets / gadgets

Message boards

“ The wall”

Content (videos, images)

Your own profile

Advertisements (on some)

Widgets / gadgets

Social Networks Generalized Facebook, MySpace, LinkedIn

Generalized

Facebook, MySpace, LinkedIn

Ernst & Young on Facebook EY Sponsored Group offers the following content relevant to the target college audience: EY career and recruiting information EY internship experience and photos EY recruiting brochure (.pdf) EY awards (updated weekly) Weekly poll question (updated weekly) Career tip of the week (updated every 2 weeks) EY intern videos (3 videos displayed to date) EY corporate social responsibility information EY guidelines for Facebook group Answers to key recruiting questions Ability for students to post comments and photos

EY Sponsored Group offers the following content relevant to the target college audience:

EY career and recruiting information

EY internship experience and photos

EY recruiting brochure (.pdf)

EY awards (updated weekly)

Weekly poll question (updated weekly)

Career tip of the week (updated every 2 weeks)

EY intern videos (3 videos displayed to date)

EY corporate social responsibility information

EY guidelines for Facebook group

Answers to key recruiting questions

Ability for students to post comments and photos

E&Y Facebook Advertising

E&Y Results Current EY Careers group membership = 5,020 Over 2,000 members had joined the group within the first month 71% of current members are either students at EY target schools, EY employees or past interns Group has been viewed 190,000 times since launch Photos = 94 current photos Discussion Board = 13 current discussion topics with 46 total posts Wall Posts = 206 current posts 77.3 million ad unit impressions delivered 44% of poll respondents heard about EY through Facebook 19% of poll respondents indicated that Facebook flyers were the best way to find out about on-campus recruiting events 3,082 click-thrus to ey.com from Facebook (7/31 – 11/30)

Current EY Careers group membership = 5,020

Over 2,000 members had joined the group within the first month

71% of current members are either students at EY target schools, EY employees or past interns

Group has been viewed 190,000 times since launch

Photos = 94 current photos

Discussion Board = 13 current discussion topics with 46 total posts

Wall Posts = 206 current posts

77.3 million ad unit impressions delivered

44% of poll respondents heard about EY through Facebook

19% of poll respondents indicated that Facebook flyers were the best way to find out about on-campus recruiting events

3,082 click-thrus to ey.com from Facebook (7/31 – 11/30)

Social Networks Generalized Specialized Themed (CarSpace, MyRagan, Dopplr)

Generalized

Specialized

Themed (CarSpace, MyRagan, Dopplr)

Social Networks Generalized Specialized Do-It-Yourself

Generalized

Specialized

Do-It-Yourself

Your website and social networks Do you want your visitors to engage with each other?

Do you want your visitors to engage with each other?

Google FriendConnect

Intranet Social Networks Work is social Replace your directory Dell Computers Nestle USA Wachovia IBM

Work is social

Replace your directory

Dell Computers

Nestle USA

Wachovia

IBM

Elements of social networks are on… YouTube Flickr Digg Virtual worlds (e.g., Second Life) The list goes on

YouTube

Flickr

Digg

Virtual worlds (e.g., Second Life)

The list goes on

Questions? Shel Holtz, ABC www.holtz.com blog.holtz.com (blog) www.forimmediaterelease.biz (podcast) 415.367.3820 (phone) ShelHoltz (Skype) shel witte (Second Life) shel (Twitter)

Shel Holtz, ABC www.holtz.com blog.holtz.com (blog) www.forimmediaterelease.biz (podcast) 415.367.3820 (phone) ShelHoltz (Skype) shel witte (Second Life) shel (Twitter)