Content Curation: The new communications responsibility
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Content Curation: The new communications responsibility

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The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for ...

The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for organizations to become the trusted guide to the best content on topics of interest to their stakeholder audiences. It's also a form of content that fits well into the category of content marketing. This presentation was delivered to the attendees of a conference titled, "Communicating Your Company Story -- Inside and Out" presented by Ragan Communications and hosted at the Dallas, Texas headquarters of Southwest Airlines. The PowerPoint presentation is speaker support only, but you can hear an audio recording of the presentation and follow along with the PowerPoint deck at http://www.forimmediaterelease.biz.

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  • You shed a bright light on a topic that has been a bit vague for me up until now. The list of services and sources you shared -- paper.li, SmartBrief, Storify, PearlTrees, to name a few -- and the examples you include in this presentation are truly enlightening. I'm looking forward to trying these out.

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Content Curation: The new communications responsibility Content Curation: The new communications responsibility Presentation Transcript

  • Content Curation:The Communicator’sNew Responsibility
    Shel Holtz, ABC@shelholtz
    hashtag: #raganswa
  • Why all thetalk aboutcuration?
  • Companies have to THINK like publishers
  • Welcometo theSplinternet
  • Impact on News
    Newsrooms are shrinking
    Top online stories change quickly
    Top online stories ≠ top mainstream stories
    Online = broader range of coverage
  • It’s not information overload.
    It’s filter failure.
    -- Clay Shirky
  • Curated Contentis Media
  • Curation Process
    Identification
    Collection
    Documentation
    Context
    Display
  • $
    From freeto thousandsper year
  • $1,500/mo
    $99/mo
    $3,000/yr
    Call for pricing
    $3-$25K+ /yr
  • Curation Communication
  • InternalCuration
    “With the introduction of these tools, by volume, the amount of Web pages and Web content being created by employees quickly overwhelmed the professional publishing volume.”
    -- Ben Edwards VP Digital Strategy IBM
  • “Curation is a response to aworld of content abundance”
  • News about…
    Company
    Competitor
    Industry
    Marketplace
  • William says:“ The external news helps employees to better understand the external forces that affect internal decisions. It’s clear to me that our employees are much more informed as a result.”
    Employees say:“I believe that the timely articles, however politically charged, are useful in helping us understand where the company is headed and what winds are blowing us there.”
  • Internal Communications
    Company/competitor/industry/marketplace news
    Internal events
  • Internal Communications
    Company/competitor/industry/marketplace news
    Internal events
    Training
  • Internal Communications
    • Company/competitor/industry/marketplace news
    • Internal events
    • Training
    Vital professions
    Company positions and statements
    Employee blogs
    Projects
    Initiatives
    Wellness
    Sustainability
    Your own knowledge
  • IndividualCuration
  • Questions?
    • Shel Holtz, ABC
    Phone: 415.367.3820
    Email: shel@holtz.com
    Web: www.holtz.com
    Blog: blog.holtz.com
    Podcast: www.forimmediaterelease.biz
    Skype: shelholtz
    Twitter: @shelholtz
    FriendFeed: shelholtz
    2nd Life: Shel Witte
    Copyright applies to this document – some rights reserved.
    This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
    http://creativecommons.org/licenses/by-nc-sa/3.0