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Content Curation: The new communications responsibility
 

Content Curation: The new communications responsibility

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The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for ...

The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for organizations to become the trusted guide to the best content on topics of interest to their stakeholder audiences. It's also a form of content that fits well into the category of content marketing. This presentation was delivered to the attendees of a conference titled, "Communicating Your Company Story -- Inside and Out" presented by Ragan Communications and hosted at the Dallas, Texas headquarters of Southwest Airlines. The PowerPoint presentation is speaker support only, but you can hear an audio recording of the presentation and follow along with the PowerPoint deck at http://www.forimmediaterelease.biz.

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  • You shed a bright light on a topic that has been a bit vague for me up until now. The list of services and sources you shared -- paper.li, SmartBrief, Storify, PearlTrees, to name a few -- and the examples you include in this presentation are truly enlightening. I'm looking forward to trying these out.

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    Content Curation: The new communications responsibility Content Curation: The new communications responsibility Presentation Transcript

    • Content Curation:The Communicator’sNew Responsibility
      Shel Holtz, ABC@shelholtz
      hashtag: #raganswa
    • Why all thetalk aboutcuration?
    • Companies have to THINK like publishers
    • Welcometo theSplinternet
    • Impact on News
      Newsrooms are shrinking
      Top online stories change quickly
      Top online stories ≠ top mainstream stories
      Online = broader range of coverage
    • It’s not information overload.
      It’s filter failure.
      -- Clay Shirky
    • Curated Contentis Media
    • Curation Process
      Identification
      Collection
      Documentation
      Context
      Display
    • $
      From freeto thousandsper year
    • $1,500/mo
      $99/mo
      $3,000/yr
      Call for pricing
      $3-$25K+ /yr
    • Curation Communication
    • InternalCuration
      “With the introduction of these tools, by volume, the amount of Web pages and Web content being created by employees quickly overwhelmed the professional publishing volume.”
      -- Ben Edwards VP Digital Strategy IBM
    • “Curation is a response to aworld of content abundance”
    • News about…
      Company
      Competitor
      Industry
      Marketplace
    • William says:“ The external news helps employees to better understand the external forces that affect internal decisions. It’s clear to me that our employees are much more informed as a result.”
      Employees say:“I believe that the timely articles, however politically charged, are useful in helping us understand where the company is headed and what winds are blowing us there.”
    • Internal Communications
      Company/competitor/industry/marketplace news
      Internal events
    • Internal Communications
      Company/competitor/industry/marketplace news
      Internal events
      Training
    • Internal Communications
      • Company/competitor/industry/marketplace news
      • Internal events
      • Training
      Vital professions
      Company positions and statements
      Employee blogs
      Projects
      Initiatives
      Wellness
      Sustainability
      Your own knowledge
    • IndividualCuration
    • Questions?
      • Shel Holtz, ABC
      Phone: 415.367.3820
      Email: shel@holtz.com
      Web: www.holtz.com
      Blog: blog.holtz.com
      Podcast: www.forimmediaterelease.biz
      Skype: shelholtz
      Twitter: @shelholtz
      FriendFeed: shelholtz
      2nd Life: Shel Witte
      Copyright applies to this document – some rights reserved.
      This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
      http://creativecommons.org/licenses/by-nc-sa/3.0