Content Curation:The Communicator’sNew Responsibility<br />Shel Holtz, ABC@shelholtz<br />hashtag: #raganswa<br />
Why all thetalk aboutcuration?<br />
Companies have to THINK like publishers<br />
Welcometo theSplinternet<br />
Impact on News<br />Newsrooms are shrinking<br />Top online stories change quickly<br />Top online stories ≠ top mainstrea...
It’s not information overload.<br />It’s filter failure.<br />-- Clay Shirky<br />
Curated Contentis Media<br />
Curation Process<br />Identification<br />Collection<br />Documentation<br />Context<br />Display<br />
$<br />From freeto thousandsper year<br />
$1,500/mo<br />$99/mo<br />$3,000/yr<br />Call for pricing<br />$3-$25K+ /yr<br />
Curation Communication<br />
InternalCuration<br />“With the introduction of these tools, by volume, the amount of Web pages and Web content being crea...
“Curation is a response to aworld of content abundance”<br />
News about…<br />Company<br />Competitor<br />Industry<br />Marketplace<br />
William says:“ The external news helps employees to better understand the external forces that affect internal decisions. ...
Internal Communications<br />Company/competitor/industry/marketplace news<br />Internal events<br />
Internal Communications<br />Company/competitor/industry/marketplace news<br />Internal events<br />Training<br />
Internal Communications<br /><ul><li>Company/competitor/industry/marketplace news
Internal events
Training</li></ul>Vital professions<br />Company positions and statements<br />Employee blogs<br />Projects<br />Initiativ...
IndividualCuration<br />
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Content Curation: The new communications responsibility

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The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for organizations to become the trusted guide to the best content on topics of interest to their stakeholder audiences. It's also a form of content that fits well into the category of content marketing. This presentation was delivered to the attendees of a conference titled, "Communicating Your Company Story -- Inside and Out" presented by Ragan Communications and hosted at the Dallas, Texas headquarters of Southwest Airlines. The PowerPoint presentation is speaker support only, but you can hear an audio recording of the presentation and follow along with the PowerPoint deck at http://www.forimmediaterelease.biz.

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Content Curation: The new communications responsibility

  1. 1. Content Curation:The Communicator’sNew Responsibility<br />Shel Holtz, ABC@shelholtz<br />hashtag: #raganswa<br />
  2. 2. Why all thetalk aboutcuration?<br />
  3. 3. Companies have to THINK like publishers<br />
  4. 4. Welcometo theSplinternet<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Impact on News<br />Newsrooms are shrinking<br />Top online stories change quickly<br />Top online stories ≠ top mainstream stories<br />Online = broader range of coverage<br />
  9. 9.
  10. 10. It’s not information overload.<br />It’s filter failure.<br />-- Clay Shirky<br />
  11. 11.
  12. 12. Curated Contentis Media<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Curation Process<br />Identification<br />Collection<br />Documentation<br />Context<br />Display<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. $<br />From freeto thousandsper year<br />
  31. 31. $1,500/mo<br />$99/mo<br />$3,000/yr<br />Call for pricing<br />$3-$25K+ /yr<br />
  32. 32.
  33. 33. Curation Communication<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. InternalCuration<br />“With the introduction of these tools, by volume, the amount of Web pages and Web content being created by employees quickly overwhelmed the professional publishing volume.”<br />-- Ben Edwards VP Digital Strategy IBM<br />
  39. 39. “Curation is a response to aworld of content abundance”<br />
  40. 40. News about…<br />Company<br />Competitor<br />Industry<br />Marketplace<br />
  41. 41.
  42. 42. William says:“ The external news helps employees to better understand the external forces that affect internal decisions. It’s clear to me that our employees are much more informed as a result.”<br />Employees say:“I believe that the timely articles, however politically charged, are useful in helping us understand where the company is headed and what winds are blowing us there.”<br />
  43. 43.
  44. 44. Internal Communications<br />Company/competitor/industry/marketplace news<br />Internal events<br />
  45. 45.
  46. 46.
  47. 47. Internal Communications<br />Company/competitor/industry/marketplace news<br />Internal events<br />Training<br />
  48. 48.
  49. 49. Internal Communications<br /><ul><li>Company/competitor/industry/marketplace news
  50. 50. Internal events
  51. 51. Training</li></ul>Vital professions<br />Company positions and statements<br />Employee blogs<br />Projects<br />Initiatives<br />Wellness<br />Sustainability<br />Your own knowledge<br />
  52. 52. IndividualCuration<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. Questions?<br /><ul><li>Shel Holtz, ABC</li></ul>Phone: 415.367.3820<br />Email: shel@holtz.com <br />Web: www.holtz.com <br />Blog: blog.holtz.com<br />Podcast: www.forimmediaterelease.biz<br />Skype: shelholtz<br />Twitter: @shelholtz<br />FriendFeed: shelholtz<br />2nd Life: Shel Witte<br />Copyright applies to this document – some rights reserved.<br />This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license<br />http://creativecommons.org/licenses/by-nc-sa/3.0<br />
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