The volume of content published to the web is overwhelming even the best search engine's ability to help people filter out the junk and find just what they need. That represents an opportunity for organizations to become the trusted guide to the best content on topics of interest to their stakeholder audiences. It's also a form of content that fits well into the category of content marketing. This presentation was delivered to the attendees of a conference titled, "Communicating Your Company Story -- Inside and Out" presented by Ragan Communications and hosted at the Dallas, Texas headquarters of Southwest Airlines. The PowerPoint presentation is speaker support only, but you can hear an audio recording of the presentation and follow along with the PowerPoint deck at http://www.forimmediaterelease.biz.
Clipping is a handy way to collect important slides you want to go back to later.