This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL
This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL facility on March 15, 2011.
Want some numbers? 17% of cell owners have searched for health information (29% for 18-29 demographic) 9% of cell owners have health apps on their phone (15% for 18-29 demographic) Help them track or manage their health -- Pew Internet & American Life Project
Current crop of healthcare apps Logging fitness workouts Monitor vital signs Providing health tips Calculate disease risks Calculate body mass index Keeping personal health records Providing users’ health information to physicians and emergency workers Learn about medicines Smoking cessation Yoga stretching exercises people can perform at their desks at work
Not enough? Henry Ford Health System Emergency room locater Detroit Medical Center Emergency room locater St. John Providence Health System Physician contact app for doctors Crittendon Hospital Medical Center, Rochester ER mapping/rerouting for EMS crews Porter Adventist, Denver Pre-register before entering ER
Considerations Build your own or buy one you can brand e.g., iTriage App platforms (multiple costs, maintenance) iOS Android Windows 7 WebOS Blackberry Web apps
Phone: 415.367.3820 Email: firstname.lastname@example.org Web: www.holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz Skype: shelholtz Twitter: @shelholtz FriendFeed: shelholtz 2nd Life: Shel Witte Copyright applies to this document – some rights reserved. This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0