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10 Things to Know About Mobile Health Care

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This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL …

This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL facility on March 15, 2011.

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  • 1. 10
    Things You Need To KnowAbout the Mobile RevolutionIn Health Care Communications
    Shel Holtz, ABC
  • 2. Audience poll on mobile use(conducted in real time)
  • 3. 1
    The shiftis underway
  • 4.
  • 5.
  • 6. $1.7 billion marketin 3 years
    Source: Chilmark
  • 7.
  • 8.
  • 9.
  • 10. 2
    Patients& families are primed
  • 11. Want some numbers?
    17% of cell owners have searched for health information (29% for 18-29 demographic)
    9% of cell owners have health apps on their phone (15% for 18-29 demographic)
    Help them track or manage their health
    -- Pew Internet & American Life Project
  • 12. Current crop of healthcare apps
    Logging fitness workouts
    Monitor vital signs
    Providing health tips
    Calculate disease risks
    Calculate body mass index
    Keeping personal health records
    Providing users’ health information to physicians and emergency workers
    Learn about medicines
    Smoking cessation
    Yoga stretching exercises people can perform at their desks at work
  • 13. 3
    Doctors willsoon begindemanding it
  • 14. Source: Voalte
  • 15. Source: Voalte
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 4
    The mobileWeb trumpsapps
  • 23.
  • 24. 5
    Apps willproliferate
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. 6
    Strategizeapp development
  • 30. Internal apps
    Already employed by Kraft, IBM, Google
    Look for high-impact outcomes
    Account for training
  • 31.
  • 32. Source: Voalte
  • 33. Objectives
    Improving response time to call bell by 10 seconds
    Reducing bed falls of 25 percent by the end of the first year
    Acknowledging critical lab results within five minutes
  • 34. External hospital apps
  • 40. Not enough?
    Henry Ford Health System
    Emergency room locater
    Detroit Medical Center
    Emergency room locater
    St. John Providence Health System
    Physician contact app for doctors
    Crittendon Hospital Medical Center, Rochester
    ER mapping/rerouting for EMS crews
    Porter Adventist, Denver
    Pre-register before entering ER
  • 41. Considerations
    Build your own or buy one you can brand
    e.g., iTriage
    App platforms (multiple costs, maintenance)
    iOS
    Android
    Windows 7
    WebOS
    Blackberry
    Web apps
  • 42.
  • 43. 7
    Mobile +geolocation = wayfinding
  • 44.
  • 45. 8
    You can bemobile without owning stuff
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. 9
    Be carefulof the mobilepublicationmodel
  • 51.
  • 52. 10
    YourcommunicationsSwiss ArmyKnife
  • 53. To Aid in Communication?
    Audio recorder (iTalk, AudioBoo, iPadio)
    Video streaming (Qik, uStream)
    Productivity (Google Docs, DropBox, Evernote)
    News (CNN, AP, etc.)
    Communication (WebEx, etc.)
  • 54.
  • 55. Questions?
    • Shel Holtz, ABC
    Phone: 415.367.3820
    Email: shel@holtz.com
    Web: www.holtz.com
    Blog: blog.holtz.com
    Podcast: www.forimmediaterelease.biz
    Skype: shelholtz
    Twitter: @shelholtz
    FriendFeed: shelholtz
    2nd Life: Shel Witte
    Copyright applies to this document – some rights reserved.
    This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license
    http://creativecommons.org/licenses/by-nc-sa/3.0

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