This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL facility on March 15, 2011.
Want some numbers?<br />17% of cell owners have searched for health information (29% for 18-29 demographic)<br />9% of cell owners have health apps on their phone (15% for 18-29 demographic)<br />Help them track or manage their health<br />-- Pew Internet & American Life Project<br />
Current crop of healthcare apps<br />Logging fitness workouts<br />Monitor vital signs<br />Providing health tips<br />Calculate disease risks<br />Calculate body mass index<br />Keeping personal health records <br />Providing users’ health information to physicians and emergency workers<br />Learn about medicines<br />Smoking cessation <br />Yoga stretching exercises people can perform at their desks at work<br />
Objectives<br />Improving response time to call bell by 10 seconds<br />Reducing bed falls of 25 percent by the end of the first year<br />Acknowledging critical lab results within five minutes<br />
External hospital apps<br /><ul><li>Urgent care wait times
Not enough?<br />Henry Ford Health System<br />Emergency room locater<br />Detroit Medical Center<br />Emergency room locater<br />St. John Providence Health System<br />Physician contact app for doctors<br />Crittendon Hospital Medical Center, Rochester<br />ER mapping/rerouting for EMS crews<br />Porter Adventist, Denver<br />Pre-register before entering ER<br />
Considerations<br />Build your own or buy one you can brand<br />e.g., iTriage<br />App platforms (multiple costs, maintenance)<br />iOS<br />Android<br />Windows 7<br />WebOS<br />Blackberry<br />Web apps<br />