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  • 1. Media Marketing Strategy By: Shelby Wallach Disney
  • 2.
    • Reaching an audience of all ages
    • Common knowledge of the park
    • Expanding visitor base
    Challenges
  • 3.
    • Increase social media usage
    • Increase park visitors (customers)
    • Increase accessibility of making the park a vacation or work destination
    Goals
  • 4. Disney Epcot
  • 5. Social Media
  • 6. Travel Blogs Florida’s Main Attractions! Mickey’s Picks Sunshine’s Destination!
  • 7. Public Relations Disney Deluxe Villa’s Disney Resort Other Select Resorts
  • 8. How To Know If It’s Working? Monitoring of Facebook, Twitter --> and LinkedIn Blogger Outreach --> Increase In Traffic --> Increase In Visitors/Sales Start… … End
  • 9. Budget Social Media P.R./Promos/Events
  • 10. Timeline Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)