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Disney Epcot
 

Disney Epcot

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    Disney Epcot Disney Epcot Presentation Transcript

    • Media Marketing Strategy By: Shelby Wallach Disney
      • Reaching an audience of all ages
      • Common knowledge of the park
      • Expanding visitor base
      Challenges
      • Increase social media usage
      • Increase park visitors (customers)
      • Increase accessibility of making the park a vacation or work destination
      Goals
    • Disney Epcot
    • Social Media
    • Travel Blogs Florida’s Main Attractions! Mickey’s Picks Sunshine’s Destination!
    • Public Relations Disney Deluxe Villa’s Disney Resort Other Select Resorts
    • How To Know If It’s Working? Monitoring of Facebook, Twitter --> and LinkedIn Blogger Outreach --> Increase In Traffic --> Increase In Visitors/Sales Start… … End
    • Budget Social Media P.R./Promos/Events
    • Timeline Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)