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Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
Disney Epcot
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Disney Epcot

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  • 1. Media Marketing Strategy By: Shelby Wallach Disney
  • 2. <ul><li>Reaching an audience of all ages </li></ul><ul><li>Common knowledge of the park </li></ul><ul><li>Expanding visitor base </li></ul>Challenges
  • 3. <ul><li>Increase social media usage </li></ul><ul><li>Increase park visitors (customers) </li></ul><ul><li>Increase accessibility of making the park a vacation or work destination </li></ul>Goals
  • 4. Disney Epcot
  • 5. Social Media
  • 6. Travel Blogs Florida’s Main Attractions! Mickey’s Picks Sunshine’s Destination!
  • 7. Public Relations Disney Deluxe Villa’s Disney Resort Other Select Resorts
  • 8. How To Know If It’s Working? Monitoring of Facebook, Twitter --> and LinkedIn Blogger Outreach --> Increase In Traffic --> Increase In Visitors/Sales Start… … End
  • 9. Budget Social Media P.R./Promos/Events
  • 10. Timeline Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)

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