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  • 1. {Evaluation of MusicMagazine cover,contents and Doublepage spread.Shelby Hincal – AS MEDIA STUDIES
  • 2. I believe that my media product, which in this case is a music magazine develops thecodes and conventions of real media products of the same category rather than challengethese. I have demonstrated the use of knowledge by using the codes and conventionsused in real music magazines. Altering the magazine so it fits within the same categorywhilst creating my own take on the indie genre. I chose the name “INDiEPENDENT” as Ibelieve it resembles the genre well, based on the history of independent industry. Indierock comes from the word "independent” hence the name INDiEPENDENT toys with theoriginal word and the audience can begin to develop an understanding of where the termindie actually derives from. Another reason I used “INDiEPENDENT “as the name formy music magazine was, that Is represents the typical 16-24 year old age group areusually very independent as they are beginning to find themselves and take their ownpaths from teenagers to young adults. I believe I have developed the “typical”photography used in music magazine, which is generally either in full or just black andwhite. I have developed this by creating black and white images with colour preserved inareas of the photo. I did this by adding colour filters, changing to black and white andpreserving colour in one area of the photo. I did this as it adds a twist on the traditionalcolour photo for a front cover as you rarely see this style used. I think the style works wellas it expresses individuality, a feature I have seen expressed in the indie genre and themusic industry frequently. Many social groups are represented by my media product.The age range is the “typical” 16-24 year old”, as I believe my product is right for acollege or university student, as these tend to be the generation who turn to music asmethods of escape or to unwind from the stresses of study and exams. From research Ihave found that there is a gap in the market for this type of product. I believe that mymedia product is suitable to both female and male readers but may have a higher rate offemale readers due to the appeal of the female model. To ensure I had a mix of genderreaders I ensured that the cover was appealing to both female readers may relate to themodel in an aspiring manner where male readers might find the model visuallyappealing in order that they might purchase the magazine. The 16-24 year old categoryare usually people with a greater disposable income. I am confident that they would wantto buy this on a monthly basis. The product would also relate to the users of social medianetworks. This again relates to the target age range. The product offers web 2.0 sites suchas Facebook and Twitter options for readers. In this way the audience can keep up to dateand will gain assurance that the quality of the product is reliable and worthwhile as theywould dedicate their time to reading it. As the magazine is aimed at young adults, Iwanted to portray my target audience in a way that breaks the prevalent mediastereotype , without associating 16-24 year old with drugs, violence and crime becausenot all young people should be characterised this way. I believe that my magazine helpsto aspire young artists to follow their dreams and helps others to get motivated byreading other young artist’s success stories. I wanted to show this throughout mymagazine so I researched PJ Harvey, an English musician, who projects an unorthodoxview of feminity which is more androgynous. She does not wear a lot of make-up whichmakes more realistic. This is what I wanted to achieve in my front cover. I did this byportraying a young artist on my front cover who has written on her stomach giving her arebellious image. The word written is “indie”. This way the magazine establishes its mainmessages clearly as the magazine is focused on message: independent music.
  • 3. One media institution that might distribute my media product could be Bauer Media:This is because it reaches over 19 million people across the UK using multiple media andformats adding a music magazine title to its collection purely based on indie will increasethe amount of consumers reading Bauer’s media products. In addition, Bauer media doesnot have a magazine fully dedicated to indie in their market, but instead have magazinessuch as SmashHits, Kerrang and Q, which have a broad range of music it covers. Soadding a different type of music genre will increase interest in the genre. Bauer Mediaalso has Bauer Radio, which consists of Heat Radio, Q Radio, Smash Hits! Radio and TheHits Radio which are available on DAB and Free view. Having an Indie music magazinemay encourage the audience to start a radio station, which broadcast Indie music in orderfor Bauer to increase the number of people viewing their media via magazine and radioso increasing their sales overall. My magazine is targeted at a less stereotypical image ofyouth, and represents those who are interested in the more independent side of musicand culture. This is represented through the magazine with the use of repeated colourssuch as red, white and a bright blue. Instead of using primary, younger colours such aspinks and yellows, the magazine is automatically represented to an older moresophisticated audience, but also not to a mainstream music audience which the magazineis targeted at and created for. I believe that my music magazine, “INDiEPENDENT”portrays a niche market of indie and would be successfully aimed at the social group orclass of 16 – 24 year olds, these are the older teenagers who are turning into youngmature adults who are trying to build their confidence and become independentindividuals. I believe I have attracted my audience through manipulation of technology. Idid this in Photoshop and changed the images to black and white as I thought thisworked well and added a eccentric touch to the independent music genre. On the coverphoto I added a slight red filter and preserved the colour of the models earrings. I alsodid this with the feature photo on the double page spread by preserving the colour of theguitar to make the focus of music still evident in the magazine. It attracts the audiencesby reflecting the codes and conventions of the genre of independent music, through theemotions the central images demonstrates. For example the facial expressions are verysoft creating a wistful content atmosphere for the entire magazine. My aim in terms ofimages used was to develop and construct an emotion which mirrors the happier andcarefree side of being a young mature adult. I did this in order for the genre to becomemore recognisable and attractive to its audience. The use of colour and font used fourmain colours: red, white, and black with a subtle hint of blue as I found that the bluecould be too overpowering. In terms of addressing the audience, I think these coloursworked successfully as I think they are colours to be used when relating them to the Indiegenre. In order to attract my target demographic, I included features such as freebies byincluding a free poster as a strap line for the cover of my product. This way the audiencefeel obliged to buy the magazine just to get the award of the freebie, attracting them tothe magazine even more as they might purchase it again the month after. The socialgroup of 16-24 year olds may be still living with their parents, in full time education orhave a part time job so money is restricted. Therefore, I ensured that my product wouldbe a monthly not weekly magazine encouraging them to buy, as it will only be publishedtwelve times a year, compared to fifty – two times a year if it was a weekly magazine.I felt that the design is the one of the most important part in attracting the audience.
  • 4. I decided to go with a simplistic layout for the front cover but used the photo as thefocus. The masthead slightly overlapped the models head but did not take away fromthe image, and I used a simple yet modern and bold font as i think it works best with theedited image. I used white and red as they both worked against the main image and donot blend in or take away the overall balancing the cover successfully. I included twocover lines on either side to balance the cover out and the main cover line across themodel. This way the whole cover balanced itself out and worked together making itvisually appealing to the audience. The contents page was successful as it was asimplistic layout but it worked due to the choice of font a colour. For the double pagespread I used a title, which looked a bit like an old cinema sign as it looked visuallyappealing and made you wonder what the artist was like and what their story was. Thearticle was placed in columns as I thought they worked well with the image and layoutof the page , especially with the enlarged quote on the left with the images this tied thedouble page together in terms of composition. Throughout the process of making mymusic magazine I have learnt many new skills. Doing this task helped me expand myknowledge, get a general grasp on how to use new programmes for example Indesign,which I have only had little experience of using it but after this task I am confident inusing the programme. Looking back at my preliminary task, I feel I that I have learntmany new skills and developed my current knowledge about the production of musicmagazines. For example, what social groups certain magazines appeal to and why, howto attract a specific audience, it was the depth of research and planning I had to do, inorder to make my music magazine successful. Taking on board the feedback, which I gotafter making my school magazine, and giving out questionnaires for my research onmusic magazines, I believe Ihave progressed a long way, in the completion of myfinished media product. I now have a stronger knowledge and understanding ofprogrammes such as Adobe Photoshop Cs3 and Adobe Indesign. I have gained furtheradvanced knowledge of how to how to alter, filter and edit images in Photoshop andsave them in the correct format, which allows one to take across to Adobe Indesign andthen build the magazine upon.All in all a successful music magazine was made from interpreting research into anappropriate product for the genre of music and its audience.