Hardees i hr_wdrm 2012

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Hardees i hr_wdrm 2012

  1. 2. Your digital packet is designed to complement your on-air schedule! Premium Package The Platinum package includes: On-Air & Online Visibility Promos & iHeartradio Streaming Commercials Streaming Sponsorship Visibility Dynamic rich media with homepage takeover Customized & creative display ads to rotate Premium Package
  2. 3. <ul><ul><li>The Luxury of Listening Online… Recently, we changed our station’s digital products to enhance and expand the music experience beyond our on-air broadcasts. Our goal of more music, fewer stop sets and improved programming quality was achieved by giving the audience an unprecedented 15 hours of commercial free music every day of the week. </li></ul></ul><ul><ul><li>Commercial Free Music Hours Mornings - 8am - 11am Afternoons - 2pm - 5pm Evenings 8pm – Midnight Overnights - Midnight - 5am </li></ul></ul><ul><ul><li>Key Benefits Include: Improved programming quality Enhanced listening experience More music and fewer stop-sets Expanded digital audio offerings </li></ul></ul>
  3. 4. <ul><li>Online: </li></ul><ul><li>24 (:30) commercials per day in the i Heart Radio streaming broadcast on WDRM. </li></ul><ul><li>Weekly Total: 168x </li></ul><ul><li>When your streaming commercial plays you will also receive a 300x250 companion banner ad that serves as a quick link through to your site. </li></ul>2012 NIT i Heart Radio Streaming Sponsorship - WDRM On-Air: Hardee’s will receive a prominent mention as the Name In Title Sponsor of WDRM’s streaming broadcast in a minimum of 7 live and recorded promotional announcements per day. Weekly Total: 35x
  4. 5. Hardee’s Homepage Presence! Sponsored by: Hardee’s Streaming Sponsored by: Hardee’s
  5. 6. <ul><li>i Heart Radio – Find Station </li></ul><ul><li>i Heart Radio - Friends </li></ul>Ad position (300x250) Integration with Facebook allows for you to see what your friends are listening too ! 750+ Radio Stations
  6. 7. Hardee’s will be included in the Emails sent to the WDRM E-Team Database. The image serves as a link to iHeartradio for listeners to stream online Sample Email Sent to Listener VIP’s Listen Live Sponsored By:
  7. 8. Rich Media/Push Down with Homepage Takeover Hardee’s Rich Media/Push Down Ad and 24 Hour Homepage Takeover. You will receive one per month on WDRM (Dates TBD; based on availability). The Rich Media Floating Ad is the creative call to action to get listeners/viewers to click and view your website! Takeover Elements Include: 300x250 Display Ad 728x90 Bottom Leaderboard Site Background
  8. 9. 2012 NIT i Heart Radio Streaming Sponsorship As the Title Sponsor of our streaming platform on WDRM Hardee’s receives unprecedented on-air & online exposure. <ul><li>NIT iHeartradio Sponsorship on WDRM </li></ul><ul><li>35 – Live/Recorded promotional announcements per week. </li></ul><ul><li>168 Streaming Commercials per week. </li></ul><ul><li>ROS Display Ads on www.wdrm.com </li></ul><ul><li>iHeartRadio 300x250 Player Display Ad </li></ul><ul><li>300x250 iHeartRadio Streaming Schedule Companion Ad </li></ul><ul><li>Rich Media & Homepage Takeover 1 per station per month </li></ul><ul><li>Inclusion in emails sent to Listener VIP’s. </li></ul>Monthly Investment: $1,725 Gross Campaign Based on 6-Month Commitment

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