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The Rise & Fall of Indian Football Presentation


Analysing the factors that led to the decline in Indian Football from the glory years of 1951-1962 and proposing a new football policy highlighting the socio-economic benefits in adopting the changes

Analysing the factors that led to the decline in Indian Football from the glory years of 1951-1962 and proposing a new football policy highlighting the socio-economic benefits in adopting the changes

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  • 1. Master’s ThesisThe Rise & Fall of Indian Football Shekhar Ibhrampurkar MA II – 1019 Under the Mentorship of Prof. Rajas Parchure Prof. Anurag Asawa Shekhar.Ibhrampurkar@Gmail.Com
  • 2. Current Status FIFA Ranking MenCurrent: 154Highest: 94 (February 1996)Lowest: 165 (March 2007) WomenCurrent: 53Highest: 50 (March 2009)Lowest: 100 (September 2009) Shekhar.Ibhrampurkar@Gmail.Com
  • 3. Methodology The Golden Era, 1950- 1964 The Lost Decade’s, 1965- 1991 A New Beginning, 1992- present Shekhar.Ibhrampurkar@Gmail.Com
  • 4. The Golden Era Olympics 4th place- 1956 Asian Games/ Asiad Gold- 1951, 1962 Silver- 1954 Bronze- 1970 Asian Nations Cup/ AFC Asian Cup Runners up- 1964 Shekhar.Ibhrampurkar@Gmail.Com
  • 5. The Golden Era contd. 1950- 1964 Win Ratio: 49-31-4-14 (63%) Key Players: Pradip Banerjee, Neville D’souza, Late Salien Manna Important Results India- Australia: 7-1, 12/12/1956 India- Australia: 4-2, 1/12/1956 India- Hong Kong: 5-2, 30/5/1958 Shekhar.Ibhrampurkar@Gmail.Com
  • 6. The Lost Decade’s 1965- 1991 Win Ratio: 151-48-30-73 (32%) Key Players: Shabbir Ali Results India- Burma: 0-6, 1/11/1969 India- Burma: 1-9, 6/8/1971 India- Chinese Taipei: 1-7, 7/9/1974 India Thailand: 2-6, 11/8/1976 1974-76: 7 match losing streak Shekhar.Ibhrampurkar@Gmail.Com
  • 7. The Lost Decade’s contd. Competitions 1982 Asian Games (Hosts) 1984 Asian Nations Cup/ AFC Asian Cup Shekhar.Ibhrampurkar@Gmail.Com
  • 8. A New Beginning 1992- present Win ratio: 167:61:34:72 (37%) Key Players: Bhaichung Bhutia, I.M.Vijayan, Sunil Chhetri, Jeje Lalpekhlua Shekhar.Ibhrampurkar@Gmail.Com
  • 9. A New Beginning contd. Competitions SAF Games/ South Asian GamesGold- 1984, 1987 Saarc Cup/ SAFF CupWinner- 1993, 1997, 1999, 2005, 2009, 2011Runners Up- 1995, 2008Third Place- 2003 Afro Asian GamesSilver- 2003 LG CupWinner- 2002 Nehru CupWinner- 2007, 2009 AFC Challenge CupWinner- 2008 Shekhar.Ibhrampurkar@Gmail.Com
  • 10. Factors Stunting Growth Investment in Indian Football Football Clubs Youth Development Programs Stadiums Revenue Structure Broadcasting Rights Match Day Revenues Commercialization & Sponsorship Regional Dominance Dependence on Foreign talent Unstable National structure Shekhar.Ibhrampurkar@Gmail.Com
  • 11. Birth of Clubs National Level Football League started in 1996/97 Clubs Participating in the NFL/ I League Total: 38 Pre 1964: 14 (37%) 1965- 1991: 6 (16%) 1992- present: 16 (42%) Last Decade (2000-2011): 14 (37%) Shekhar.Ibhrampurkar@Gmail.Com
  • 12. Major Youth Development Programs Tata Football Academy*, 1987 JCT, 1998 Sesa, 1999 Pune FC, 2011 Mohun Bagan AC, 2003, 2009 Dempo Shekhar.Ibhrampurkar@Gmail.Com
  • 13. Role of Youth Academies Home-Grown Players Transfer Fee Gains/ Savings Domestic Support Performance Shekhar.Ibhrampurkar@Gmail.Com
  • 14. StadiumsStadium Location Capacity Pitch Type TenantsBalewadi Sports Complex Pune 20,000 Grass Pune FCJawaharlal Nehru Stadium Kochi 60,000 Grass Chirag UnitedFatorda Stadium Margao 27,300 Grass Churchill Brothers Dempo Salgaocar Sporting Clube de GoaSalt Lake Stadium Kolkata 1,20,000 Astroturf Mohun Bagan East Bengal Palian Arrows Prayag UnitedBangalore Football Stadium Bangalore 15,000 Astroturf HALJawaharlal Nehru Stadium Shillong 25,000 Grass Shillong Lajhong Shekhar.Ibhrampurkar@Gmail.Com
  • 15. Business Model Future Performance Prospects CrowdInvestments Support Sponsorships Shekhar.Ibhrampurkar@Gmail.Com
  • 16. European Clubs Revenue Structure Match Day Commercial Commercial 14% 28% Match Day 25% 35% English Model Italian Model Broadcasting Broadcasting 37% German Model 61% Match Day 25% Commercial 53% Broadcasting 22% Shekhar.Ibhrampurkar@Gmail.Com
  • 17. Indian Clubs Revenue Structure Match Day Revenues 0- negligible Season Ticket Sales Ticket Price: Rs.50-200 Average Attendance: 3913 Commercial sources No Club store/ Café/ Commercial Infrastructure No Merchandising Broadcasting 2007: Zee Sports 10 year deal, Terminated in 2010 2010/11: TV deal only for Mohun Bagan, East Bengal, United Sports Club 2011/12: Ten Sports, Live Telecast: 75/182 Games (41%) Defunct Clubs Mahindra United (2010) JCT (2011) FC Kochin (2002) Shekhar.Ibhrampurkar@Gmail.Com
  • 18. Prize Money & Incentives Prize Money Winner – Rs.50,00,000 Runners up- Rs.28,00,000 Rs.2,50,000 for participation in U19 League Rs.2,50,000 for Administrative Staff 90% Gate Receipts Rs.35,000 for Match win Shekhar.Ibhrampurkar@Gmail.Com
  • 19. I League Clubs Sponsorship Estimated 80% Club revenues from Sponsorships Sponsorship Air India- Air India, Star Impact Chirag United- Chirag Computers Churchill Brothers- Churchill, Adidas Dempo- Dempo, Nike East Bengal- Kingfisher, Nivia, Bluechip Projects, Saradha Realty, CMRI, Pearless, Rose Valley HAL- HAL Mohun Bagan- McDowells, Adidas, Amra Remedies Mumbai FC- Ten HD, Adidas Palian Arrows- Palian Prayag United- Prayag Group Pune FC- Piramal Group, Peninsula, Adidas, Infosys, HerbalLife, Golds Gym Salgaocar- Salgaocar Shillong Lajhong- Aircel, Adidas, Kingfisher Sporting Clube de Goa- Models, Adidas Shekhar.Ibhrampurkar@Gmail.Com
  • 20. Regional Dominance National Level Football League Winners Goa: 7 Bengal: 6 Maharashtra: 1 Punjab: 1 Last 5 Seasons: Goa NFL: Mohun Bagan (3/11), East Bengal (3/11) I League: Dempo (2/5) Federation Cup: Mohun Bagan (13/33), East Bengal (7/33), Salgaocar (4) Durand Cup: Mohun Bagan (18) IFA Shield: East Bengal (27) Shekhar.Ibhrampurkar@Gmail.Com
  • 21. Club Locations Club Locations North 1 (3%) South 7 (18%) West 11 (29%) East 10 (26%) North East 9 (24%) New Clubs: 2000-present North 0 South 5 (36%) West 4 (29%) East 2 (14%) North East 3 (21%) Shekhar.Ibhrampurkar@Gmail.Com
  • 22. Club Locations contd. Football Clubs in only 13 states, 46% No clubs in Gujarat, Rajasthan, MP, UP, Bihar, AP, etc. 15 states National Squad Composition State wiseo Goa: 13o Bengal: 12o Maharashtra: 4o Sikkim: 1 Club wiseo Dempo: 5o Salgaocar: 3o Churchill Brothers: 4o Mohun Bagan: 6o East Bengal: 4o Prayag United: 1o Palian Arrows: 1o Pune FC: 3o Air India: 1o United Sikkim: 1 Shekhar.Ibhrampurkar@Gmail.Com
  • 23. Dependence on Foreign Talent 15 National Level Football League Seasons Top Goal Scorero Foreign: 13 (87%)o Indian: 2 (13%) All Time Top Goal Scorer 1st Odafe Onyeka Okolie (Nigeria)- 95o Most Golden Boots 2nd Ranty Martins Soleye (Nigeria)- 69o Most Goals in a Matcho Most Goals in a Season 7th Sunil Chhetri- 35 Shekhar.Ibhrampurkar@Gmail.Com
  • 24. Unstable National Structure National Football League 1996/97- 2 Stage, 12 Teams 1997/98- 10 Teams 1998/99- 2 Stage, 12 Teams 1999/2000- 2004/05 - 12 Teams 2005/06-2006/07- 10 Teams I league 2007/08: 10 Teams 2008/09: 12 Teams 2009/10- 2011/12: 14 teams 2012/13- Expected to Change No Representation in the AFC Champions League due to not fulfilling AFC criteria set for 2012 Shekhar.Ibhrampurkar@Gmail.Com
  • 25. Troubled Times IMG-Reliance-AIFF Rs.700 crore deal No Share/ Participation/ Discussion with Clubs I League- AIFF Executive Committee control No representation of stakeholders I League- A separate entity according to AFC guidelines Shekhar.Ibhrampurkar@Gmail.Com
  • 26. A Bright FutureProposed Bid for U17 FIFA World Cup 2017/2019National Level League- New Format Based on the lines of Major League Soccer (USA) Proposed two tier 16 team League Youth Development Programmes FC Barcelona, Manchester United, Liverpool, Bayern Munich, Manchester City, etc. Growing Interest Increased Sponsorships & Corporate culture Pune FC, Mumbai FC Shekhar.Ibhrampurkar@Gmail.Com
  • 27. Conclusion For too long has the Indian economy been ignored as a market to be invested in & monetized, the lack of talent & interest being the expressed and obvious reasons but the 21st century has brought with it the much anticipated and desperately needed change with increased and rapid rise in interest in the sport that once brought glory to this mighty economy, Investment in the sport is on the rise with the incentive to commercialize and position brands in a 1.4 billion strong economy attracting worldwide interests. Shekhar.Ibhrampurkar@Gmail.Com
  • 28. Thank you!Shekhar.Ibhrampurkar@Gmail.Com