Institute Of Professional Education and Research MANAGERIAL ECONOMICS PRESENTATION ON“Study of price discrimination and product differentiation” Submitted to: Compiled by: Prof. (Dr.)Resham Chopra Akansha Jhawar Pankhudi Sharma
Some Facts:- It took 20 years for the first billion to be sold. The second billion sold in 4 years. The third billion sold in 2 years. Till now world wide there are 3.3 billion mobile phone subscriptions. 80% of the world population lives in the range of cellular network. Many Countries exceed 100% penetration,E.g Italy , Sweden etc.
Galaxy Note II Galaxy AceDuos Samsung Galaxy Chat Galaxy S DUOS Galaxy BeamNokia Lumia 900 Nokia Lumia 710 Nokia Lumia 610 Nokia Asha 303 Asha 305
NOKIA SAMSUNG In 2010 market share of In 2010 market share of nokia is 76.1. Samsung is 5.9. In 2011 market share of In 2011 market share of nokia is 38.5. Samsung is 25.6. In 2012 march market share In 2012 march market share of nokia is 23. of Samsung is 41.8.
COMPARISON NOKIA SAMSUNG1. MODEL :- 1.NOKIA 100 1.SAMSUNG GURU E1200 PRICE:- Rs.1,169 PRICE:-Rs.9802.RELEASE DATE:- August, 2011 May,20123.PHYSICAL FEATURES:- (I) DISPLAY- 18% Bigger screen than 8% Slimmer than Nokia 100 Samsung Guru E1200 (II)SIM TYPE- GSM GSM (III)BATTERY 440 MINUTES 516 MINUTES TALK TIME- (IV) SIZE 1.8 Inch 1.52 Inch
NOKIA 100 SAMSUNG GURU E12004. SERVICES:-(I)Phonebook capacity- 500 Enteries 200 Enteries(II) Browser- NO YES(III) FM service- NO YES(IV)Music- NO YES(V) Supportmemory card- NO YES(VI) Other Features- MMS , Calender Mobile tracker
Comparison Samsung Omnia W Nokia Lumia 8001. MODEL:- PRICE:- PRICE:- Rs.15,200 Rs.23,7232. RELEASE DATE:- OCT, 2011 NOV,20113. PHYSICAL FEATURES (I) DISPLAY 3.7 Inches, super AMOLED 3.7 Inches, super AMOLED capacitative touch screen. capacitative touch screen. (II)DIMENSIONS 115.6 X 58.8 X 10.9 mm 116.5 X 61.2 X 12.1 mm (III) CAMERA Rear Camera: 5.0 MP 8.0 MP Camera With LED Camera With LED Flash, Flash , supporting video Front Camera : 0.3 MP, recording. supporting video recording.
COMPARISON SAMSUNG OMNIA W NOKIA LUMIA 8004.SERVICES:- (I) Internal Memory 8 GB Storage, 512 MB RAM 16GB Storage, 512MB RAM (II) SMS , MMS and E-mail Yes Yes Service (III) Audio player Music Formats : MP3, AAC, Music Formats: MP3, AAC+, WMA, With Loud AAC,AAC+,EAAC+,WMA, AMR- Speaker And 3.5mm Audio NB With 48 khz, Loud speaker Jack, playback time is upto 42 and 3.5mm Audio jack, playback hours . time is upto 55 hours. (IV) GPRS Supportive Yes Yes (v) Phonebook space Unlimited as much as user Practically unlimited memory provided. (VI) Battery talk time Upto 7 hours Upto 13 hours(2G) & 9.5 hours (3G) (VII) JAVA NO YES
Price Discrimination Samsung Omnia W Nokia lumia 800Online purchase price:-1. Yebhi.com Rs.13,999 +shipping charges Rs.19,099 + shipping charges2. Flipcart.com Rs.15,200 Rs.18,8673.Rediff.com Rs.15,435 + Shipping charges Rs.19,999 + Shipping charges4.Samsungstore.com Rs.15,425 + Shipping charges Not available5.snapdeal.com Rs.17,499 Not available
Price Discrimination Samsung Omnia W Nokia lumia 800Offline purchase price atbhopal:- Rs.16,150 Rs.19,1001.Variety Mobile Collection, New market bhopal.2. Madhuram infotech. Rs.16,400 Rs.19,350 Nehru nagar, Bhopal3.D.B Mall,Realince Digital Rs.17,500 Rs.20,547
• Dec 29, 2011 • There is no stopping of Nokia when it comes to their flagship• The world’s biggest phone maker Lumia range of Windows doesn’t work with many Phone. celebrities but makes exclusion for • Now, in India, they roped in Bollywood star Shah Rukh Khan, former Miss World, Priyanka who says he has used Nokia Chopra to showcase the Lumia phones for more than a decade. 800.
• Dec 29, 2011• Samsung Omnia & Amir Khan• Samsung has held it is counting • Model and actress Jacqueline on Khan’s fame to help it double Fernandez during the launch of its marketplace share in India Omnia W. this year.