Pidilite Fevistik 3gm Case Study 200306

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Pidilite Fevistik 3gm Case Study 200306

  1. 1. Concepts for FEVISTIK | Pidilite Industries ltd. | Lokus Design Pvt Ltd, Pune | 20 March 2006
  2. 2. <ul><li>Client Brief: The new 3gm variant </li></ul><ul><li>New price point: For lower consumption or usage </li></ul><ul><li>Targeted for Kids: smaller activities, projects, scrapbook, albums, etc. </li></ul><ul><li>Branding surface to be large for retail display </li></ul><ul><li>Simple mechanism </li></ul><ul><li>Optimum usage of material and components </li></ul>
  3. 3. The Process Identify > Integrate > Innovate > Translate > Maximize
  4. 4. Identify > Integrate > Innovate > Translate > Maximize
  5. 5. What is a hobby? A time to relax, a time to have fun Something to show as a feat Explore, Express, personal FUN What are Ideas? Personal creative aspirations getting a suggested form WOW Let’s do it! “ Wait till you see this”
  6. 6. Available Glue Sticks
  7. 7. Key Ideas: How do the kids do their craft work? Fun Comfortably and intuitively Play: Use the most natural & comfortable action
  8. 8. Fun: Explorations: Touch & Feel They see & do things differently
  9. 9. Key Ideas: How are they using their craft products? The Kid has to adapt to the product The Fun is Lost Entire attention is diverted towards how to use the glue stick, rather than the craft Plan Un-comfortable and non-intuitive way of using the product Open, align, apply & paste
  10. 10. Key Ideas: How is the glue stick used?
  11. 11. Then why should kids use products in a forced way…
  12. 12. Natural Action The Fun way Semi circular motion to paint, apply, scribble, etc. Usage of entire palm to grip rather than the pinch grip (typically used for holding a pen)
  13. 13. Identify > Integrate > Innovate > Translate > Maximize
  14. 14. <ul><li>The Product Experience </li></ul><ul><li>The product should be handy and intuitive or natural to use </li></ul><ul><li>The product should suit the activity </li></ul><ul><li>Fit the Product to the user and not the User to the Product </li></ul><ul><li>Ease of use </li></ul><ul><li>… the different way of doing things </li></ul>
  15. 15. Identify > Integrate > Innovate > Translate > Maximize
  16. 16. <ul><li>Natural Action: The Fun way </li></ul><ul><li>Open the yellow cap, to expose the glue </li></ul><ul><li>Rotate the central yellow knob pushing the glue out </li></ul><ul><li>Use it in semi circular actions </li></ul>Cap Knob Cap Glue
  17. 17. Mechanism As the center rotor (shown in yellow) turns anticlockwise with respect to the outer case (shown in blue), the glue is radially pushed out wards The outer case and the rotor are concentric The relative movement between them will move the glue Details Cap Glue
  18. 18. Identify > Integrate > Innovate > Translate > Maximize
  19. 19. The product comprises of four components : two halves of the outer case, the cap and the center rotor integrated with the piston All the components can be vertically assembled with the cap coming from the side Details
  20. 20. Details Top Half Knob Cap Bottom Half
  21. 21. Cap Top Half Bottom Half Knob Details
  22. 22. Details Cap Top Half Bottom Half Knob

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