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Indian Wap Service

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  • 1. >< Market Research >< Indian WAP Service
  • 2. Table of Contents Introduction Airtel Wap Portal : Airtel Live! Hutch Wap Portal : Planet Hutch Spice Wap Portal : Spice Excite Summary 2 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 3. Introduction 1. GPRS plans, packs, charges of each WAP Portal 3. WAP Portal Structuring and Content Distribution 5. Available services at WAP Portal 7. Layout / Screenshots of WAP Portal 9. Content Download Fees 11. Handset Compatibility lists 13. Applicable Charges 15. Other Charges / Features 3 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 4. 4 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 5. Major Service Categorisation Airtel Live! Airtel Live! provides access to a wide array of Services Service Category Details Ringtones, Full Track Music and Videos, Customized Wallpapers, Entertainment Animations, Mobile Greetings, Video Clips, Mobile Games, Mobile Themes, Phone applications etc. Match Alerts, News, Stock Portfolio Managers, Banking Info., Infotainment Job Alerts, City Information, Flight details etc. Mail, Mobile-Greetings, Messenger, Dating, Chatting, Blogging Community and more. Airtel Live can be accessed by more than 35 mn customers Content through Voice (by dialing 646), SMS (sending keyword to 646) and on live.airtelworld.com. *Airtel Live! is accessible by all Prepaid and Postpaid customers of Airtel, with WAP-enabled handsets. 5 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 6. Plans / Subscription Charges Airtel Live! For Postpaid Customers  Airtel Live! Net On Phone GPRS Unlimited Subscription Free Rs.49/Month. Rs.499/ Month. Charges Surfing No Charges Rs.0.10/10KB No Charges Charges Downloading As per the As per the No Charges Content Content For Prepaid Customers  Airtel Live! Net On Phone GPRS Unlimited Subscription Free Rs.99/Month. Rs.19/Day. Charges Surfing No Charges Free No Charges Charges Downloading As per the As per the No Charges Content Content 6 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 7. Airtel Live! Services Airtel Live! *P is for PRESENT 7 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 8. Homepage Airtel Live! Links hosted on CMS External Links hosted by CP’s 8 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 9. Direct Link Banners Airtel Live! 9 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 10. Sweet Amrita Banner Airtel Live! Image could not be loaded. 10 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 11. Namastey London Banner Airtel Live! Displaying around 13 thumbnails on a single page 11 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 12. World Cup Banner Airtel Live! 12 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 13. Wallpapers & Animations Airtel Live! Similar format for Displaying content thumbnails for other imaginary content 13 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 14. Music & Tones Airtel Live! Handset model used was Nokia6600, (symbian series60) 14 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 15. Movies Airtel Live! 15 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 16. Games Airtel Live! 16 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 17. Videos Gallery Airtel Live! 17 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 18. Chat & E-Mail Airtel Live! Lacks in MSN, Hotmail & Gmail 18 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 19. Infotainment Airtel Live! 19 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 20. Airtel Recommends Airtel Live! 20 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 21. Sports Airtel Live! 21 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 22. Lakme Fashion Week-Live Airtel Live! 22 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 23. Cool Disney Packs Airtel Live! 23 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 24. Formula1 2007 Airtel Live! 24 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 25. Pray For Me Brother Airtel Live! 25 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 26. KBC Zone Airtel Live! 26 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 27. Chhatrapati Shivaii Special Airtel Live! 27 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 28. Cartoon Network Airtel Live! 28 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 29. Mobile ESPN Airtel Live! Images could not be loaded 29 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 30. Kingfisher Model Club Airtel Live! Different CP’s are using different page format and logo 30 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 31. Delhi Zone Airtel Live! 31 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 32. Uday Kiran B’day Special Airtel Live! 32 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 33. Light Portal Airtel Live! 33 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 34. Search Airtel Live! Search returned the exact content but with duplicity 34 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 35. 35 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 36. Subscription Charges Planet Hutch Pay as per the usage. Subscribers pay usage charges for accessing PlanetHutch. Additionally they will need to pay download charges, for the items they choose to download. Charges Rs.0.10 per 10kb. Usage Charges Rs.3 per message. MMS (outgoing) As per download + usage charges. Download Charge * Not applicable for UP West & Uttaranchal subscribers. Charges for Subscribers in UP (W). Pack of Rs.49 per month having worth Rs.140. Postpaid users can subscribe to PlanetHutch (Valuepack) via MyHutch. Original Charges Value Pack Charges 5MB Free Usage Rs.0.10 per 10kb. Rs.0.10 per 10kb beyond 5MB 30 MMS Free MMS Rs.3 per message. Rs.3 per MMS beyond 30. 36 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 37. Content Download Charges Planet Hutch Content Download Charges (on both Hutch Prepaid & Postpaid) *Usage Charges will be in addition to the charges below Content Type Download Fees / Charges Animations Rs.10 per animation download Rs.20 per game download (limited play) Games Rs.50 per game download (unlimited usage) Premium Games Rs.99 – Rs.150 per game download (unlimited usage) MMS Rs.3 per outgoing MMS (only usage charges for incoming MMS) Polyphonic Ringtones Rs.10 per Ringtone download Wallpapers Rs.10 per Wallpaper download True Tones Rs.20 per True tones download Rs. 20 per Mimicry Real Tones Rs.10 for other tones MP3 Tones Rs.20 per MP3 tone download Themes Rs.50 per theme download MCards Rs.10 per Mcard download 37 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 38. Major Hutch Services Planet Hutch Services Description Hutch TV For watching TV Clips on the EDGE phone Movie Ticketing Book the movie tickets directly from phone. Java Games Challenge yourself with over 400 games. MMS Expressing with full color photo messages Polyphonic Ringtones Set the latest tones on the phone. Video Tones Set the videos in place of Audio. Downloads Cartoons, wallpapers & much more News Get to know whats happening around, anytime SMS Tones Let the message alert be the musical way Movie Zone Movie trailers to hottest Bollywood buss M-Guru Astrology, Vaastu, Fengshui, Personality test n more Download Full songs from latest Chartbusters to the Full Song Download favorite Golden Oldies 3D Wallpapers 3D wallpapers on the phone Wap Sites Browse, learn & enjoy on the phone Hutch Access Internet on the phone, anytime anywhere Railway Booking Book Railway tickets from your phone Mobile Banking Access your bank account, anytime anywhere 38 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 39. Homepage Planet Hutch Daily Updating Content Links Fixed Menu Content Links 39 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 40. Game Banner “Game @ Rs. 10” Planet Hutch 40 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 41. Babes Video Planet Hutch Racy Content as the thumbnails 41 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 42. News Planet Hutch Vast variety of 42 NEWS services Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 43. Bollywood Beauties Planet Hutch Similar format for the content page 43 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 44. Jet Wallet Planet Hutch 44 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 45. Kishor Kumar Songs Planet Hutch Cost & Handset Compatibility list on 45 most of the pages Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 46. Bollywood Wedding Tones & Images Planet Hutch Similar format for header & footer of the internal pages 46 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 47. Play GK Quiz: Win 10 lakhs Planet Hutch 47 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 48. Filmfare Special Planet Hutch 48 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 49. March TOP20 Downloads Planet Hutch Racy Content Link on the homepage 49 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 50. Women’s Day Special Planet Hutch 50 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 51. Chak Dae Phatte Planet Hutch 51 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 52. Top Love Songs Planet Hutch 52 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 53. More Specials Planet Hutch 53 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 54. Contests! Offers! Prizes! Planet Hutch 54 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 55. Games Planet Hutch 55 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 56. Mail n Messenger – Gmail, Hotmail… Planet Hutch Direct link for accessing email and messenger 56 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 57. Lifestyle Planet Hutch 57 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 58. Info Services Planet Hutch 58 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 59. Videos Planet Hutch 59 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 60. Movie Zone Planet Hutch 60 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 61. Music Planet Hutch 61 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 62. Images Planet Hutch 62 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 63. Astrology Planet Hutch 63 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 64. Fun Zone Planet Hutch 64 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 65. Mcards Planet Hutch Easy way to browse through a large number of categories 65 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 66. Free Applications Planet Hutch Free Applications link on the homepage to promote visitors 66 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 67. Partner Mobile Links Planet Hutch 67 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 68. More >> Planet Hutch Login to Hutch Account & check Bills and services 68 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 69. Live Search Planet Hutch The search returned the exact content. 69 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 70. Promotion Messages Planet Hutch 70 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 71. “Buy 1 Get 1 FREE” Promotion Planet Hutch 71 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 72. Spice WAP Portal Spice Excite 72 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 73. Content Download Charges Spice Excite Choice of Content 73 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 74. GPRS Plan Charges Spice Excite Packs Available are: FREE Spice Pack 99 Pack 600 Monthly Charges FREE Rs.99 per month Rs.600 per month Access Limited to handset only Limited to handset only No Limitation As per the Content As per the Content DN Charges FREE Downloaded Downloaded 74 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 75. GPRS Content / Services Spice Excite 75 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 76. GPRS Content Spice Excite 76 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 77. GPRS Content Spice Excite 77 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 78. Homepage Spice Excite Links Managed by Cellebrum Links Hosted by CP’s 78 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 79. Spicy Gallery Spice Excite 79 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 80. Spicy Ringtones Spice Excite Very Limited Content 80 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 81. Cricket Fever Spice Excite “Games, Stars & Guru” Links were not working 81 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 82. Spicy More Spice Excite 82 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 83. Celebrity Calendar Spice Excite 83 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 84. Indian Idol Spice Excite No Format for the internal pages 84 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 85. Gaming Zone Spice Excite 85 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 86. India Times Spice Excite 86 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 87. Dhamaal Hi Dhamaal Spice Excite 87 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 88. Hungama Spice Excite 88 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 89. Mauj Masti Spice Excite 89 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 90. Comparisons Airtel, Hutch & Spice Comparisons 90 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 91. Categorisation Airtel, Hutch & Spice 91 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 92. Some Basic Comparisons Airtel, Hutch & Spice Comparisons Airtel Live! Planet Hutch Spice Excite Categorized Link for checking e-mails or YES YES NO chat, to Yahoo, Hotmail, Gmail, Rediff, MSN, on the homepage Similar Format of Header, Footer, NOT ALL YES NO Logo, etc. in the internal pages Search Function on the internal NOT ALL YES NO category pages Sufficient Content for each category YES YES NO Network or other problems while NO YES YES Surfing or Downloading Content thumbnail pages -heavy in size NOT ALL NO YES Page/URL Linking Errors NO NO YES Easy WAP Portal access settings YES YES NO 92 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 93. Contact Information Korea : Corporate Headquarters + APAC Business Unit K1 REIT Bldg.,463 3-ga, Chungjeong-ro, Seodaemun-gu, Seoul 120-709, Korea Tel. +82 2 2014 5114/5115, Fax. +82 2 2014 5014, E-mail. Info@widerthan.com Sales@widerthan.com APAC - Beijing : China No. 406, C1 Bldg., Huitong Office Park, No. 71, Jianguo Road, Chaoyang District, Beijing 100025 Tel. +86 10 8599 7287, Fax. +86 10 5863 0268 APAC - Metro Manila : Philippines Units 1206-1208, Tower One and Exchange Plaza, Ayala Triangle, Ayala Avenue, Makati City, Metro Manila Tel. +63 2 848 0271, Fax. +63 2 891 2838 APAC - New Delhi : India UGF, Tower-A, Building No. 8, DLF Phase II, Gurgaon - 122002 Tel. +91 124 4558 100, 103, Fax. +91 124 4558 104 APAC - Jakarta : Indonesia Menara Rajawali 6th Fl., Mega Kuningan Lot. #5.1., Kawasan Mega Kuningan, Jakarta 12950 Tel. +62 21 576 1435, Fax. +62 21 5761436 North America :Global Business Unit Headquarters Seattle, Washington : USA 13555 Richards Road, Suite 101, Bellevue, Washington 98006 Tel. +1 425 274 1432, Fax. +1 425 641 8187 North America – Washington DC : U.S.A 11600 Sunrise Valley Drive Suite 100, Reston, VA 20191 Tel. +1 425 641 8356, Fax. +1 425 641 8187 North America - New York : U.S.A. 519 8 t h Avenue 2 nd Floor, New York, NY 10018 Tel. +1 212 391 6668, Fax. +1 212 391 9566 EMEA - London : U.K. Garrick House, 26-27 Southampton Street, Covent Garden, London, WCE2 7RS, United Kingdom Tel. +44-20-7717-8432 , Fax. +44-20-7717-8766 93 Copyright ⓒ 2006 WiderThan Co., Ltd.
  • 94. Thank you very much! Sarvesh Gupta Email: sarvesh@widerthan.com Mob: +91 99104 10044 Tel: +91 124 4558 121 94 Copyright ⓒ 2006 WiderThan Co., Ltd.