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Way Finder Way Finder Presentation Transcript

  • Location based services Maps and navigation on your mobile
  • Topics
    • Location based services market
    • Wayfinder in brief
    • Accurate digital maps on mobile
    • Relevant location-aware services
  • Market for location based services
    • Number of mobile GPS users will overtake dedicated PNDs
      • Eventually all mobile handsets will have an internal GPS
      • India was the biggest single market for GPS-enabled phones 2007
    • Availability and coverage of digital maps is extending rapidly
      • The development focus moving from Europe to Asia and Latin America
    Source: Canalys, Gartner and Wayfinder estimate GPS volume 2005 2006 2007 (est.) 2008 (est.) PNDs 8m 16.8m 30m 40-50m Phones (GSM) - <1m 15-20m >150m
  • Location-based services in mobile
    • Maps and navigation are enriched with new location-based experiences
      • Friend finding and communities
      • Dynamic content services
      • Pedestrian and city use
      • Outdoor and satellite maps
    • Online content is more and more becoming geo-coded and location-aware
      • Locally relevant content always available online on your mobile
  • Consumers want maps & navigation Source: eBrain Market Research July 2006 Survey on Mobile Phone Feature Availability, Usage and Interest, Dec 2005-Feb 2006 Feature Currently in use Desirable to have
  • Wayfinder in brief
    • Company was established in 1995
    • Listed on the NGM stock exchange since Oct 2005
    • Headquarters in Stockholm, Sweden
    • Major share-holders include investors from India
    • 100 employees (60% in development)
    • 1.5 million users
  • Wayfinder offering
    • Wayfinder offers wide range of location aware products, services and content on mobile phones
    • Wayfinder adds strong local services and content such as Power Search and City Guides to mobile maps and navigation
    • Wayfinder is a one-stop-shop for the operators and handset manufacturers
  • Wayfinder - One stop shop for location applications Content Platform Applications Service Delivery
    • 1st & 2nd Line Customer Support
    • On-line stores and affiliates
    • MyWayfinder.com
    • 99.99% service reliability
    • Carrier grade
    • Linear scalability
    • 3rd Party APIs
    • APIs to advertisement engines (FAST, Google, Yahoo)
    • Enabling interaction between subscribers and enterprises
    • On-line & on-board (hybrid)
    • Navigation
    • Maps
    • Friend finder & tracking
    • Power search
    • Advertising
  • Wayfinder Earth
    • Always up-to-date maps available in your pocket
      • Free map application with worldwide coverage
      • Compatible with over 150 mobile phones
    • Relevant information on your surroundings
      • Points of interest
      • City guides
      • Weather forecasts
    Free download from www.wayfinder.com
  • Wayfinder Navigator
    • Award winning mobile navigation for a wide range of popular mobile phones
      • Compatible with over 150 devices
      • Java, Symbian, Windows Mobile, Linux
    • Maps pre-installed or available online
    • Voice-guided navigation in over 50 countries, in over 20 languages
    • Rich set of on-line services
      • Relevant location-aware content
      • Traffic information and safety cameras
      • Power search
  • Publish your location on Facebook Select location Publish it with a message Show your own & friends’ location on Facebook
  • View and share your journeys Use Wayfinder Tracks can be saved on Wayfinder server View and share your tracks on Google Earth
  • Global footprint Wayfinder service coverage WESTERN EUROPE Vodafone Spain Vodafone Netherlands Telefonica Spain SFR 3 Italy Orange UK NORDICS Telenor Norway Tele2 Sweden 3 Sweden, 3 Denmark EASTERN EUROPE Pannon Si.mobil CENTRAL EUROPE Telefonica O2 Czech Republic Mobilkom Austria FL1 AMERICAS Telefonica Cingular Wayfinder office INDIA Airtel, India
  • Maps are a key success factor
    • Accurate quality maps are a pre-requisite to start a navigation boom
      • 2003: Central Europe
      • 2005: Scandinavia
      • 2006: Eastern Europe
      • 2007: Australia & Middle East
      • 2008: India
    • The best navigable maps cover already 20 metropolitan regions in India
  • Locally relevant content services
    • Location based services do not mean only getting from A to B…
      • What is interesting around B?
      • Who else is there?
      • Should I actually go to B or C?
    • Majority of relevant and up-to-date content services are local
    • After securing the availability of quality local maps, Wayfinder will be adding new local services and content
  • Conclusions
    • Maps and navigation are now available for a majority of the mobile phone users
    • The latest local maps enable good quality location-aware services
      • Detailed coverage from 160 cities in India
      • Navigation in around 20 metropolitan areas
    • Wayfinder is focusing in the Indian market and will provide Indian customers locally relevant services on top of the map
  • Thank You!