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Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
Way Finder
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Way Finder


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  • 1. Location based services Maps and navigation on your mobile
  • 2. Topics
    • Location based services market
    • Wayfinder in brief
    • Accurate digital maps on mobile
    • Relevant location-aware services
  • 3. Market for location based services
    • Number of mobile GPS users will overtake dedicated PNDs
      • Eventually all mobile handsets will have an internal GPS
      • India was the biggest single market for GPS-enabled phones 2007
    • Availability and coverage of digital maps is extending rapidly
      • The development focus moving from Europe to Asia and Latin America
    Source: Canalys, Gartner and Wayfinder estimate GPS volume 2005 2006 2007 (est.) 2008 (est.) PNDs 8m 16.8m 30m 40-50m Phones (GSM) - <1m 15-20m >150m
  • 4. Location-based services in mobile
    • Maps and navigation are enriched with new location-based experiences
      • Friend finding and communities
      • Dynamic content services
      • Pedestrian and city use
      • Outdoor and satellite maps
    • Online content is more and more becoming geo-coded and location-aware
      • Locally relevant content always available online on your mobile
  • 5. Consumers want maps & navigation Source: eBrain Market Research July 2006 Survey on Mobile Phone Feature Availability, Usage and Interest, Dec 2005-Feb 2006 Feature Currently in use Desirable to have
  • 6. Wayfinder in brief
    • Company was established in 1995
    • Listed on the NGM stock exchange since Oct 2005
    • Headquarters in Stockholm, Sweden
    • Major share-holders include investors from India
    • 100 employees (60% in development)
    • 1.5 million users
  • 7. Wayfinder offering
    • Wayfinder offers wide range of location aware products, services and content on mobile phones
    • Wayfinder adds strong local services and content such as Power Search and City Guides to mobile maps and navigation
    • Wayfinder is a one-stop-shop for the operators and handset manufacturers
  • 8. Wayfinder - One stop shop for location applications Content Platform Applications Service Delivery
    • 1st & 2nd Line Customer Support
    • On-line stores and affiliates
    • 99.99% service reliability
    • Carrier grade
    • Linear scalability
    • 3rd Party APIs
    • APIs to advertisement engines (FAST, Google, Yahoo)
    • Enabling interaction between subscribers and enterprises
    • On-line & on-board (hybrid)
    • Navigation
    • Maps
    • Friend finder & tracking
    • Power search
    • Advertising
  • 9. Wayfinder Earth
    • Always up-to-date maps available in your pocket
      • Free map application with worldwide coverage
      • Compatible with over 150 mobile phones
    • Relevant information on your surroundings
      • Points of interest
      • City guides
      • Weather forecasts
    Free download from
  • 10. Wayfinder Navigator
    • Award winning mobile navigation for a wide range of popular mobile phones
      • Compatible with over 150 devices
      • Java, Symbian, Windows Mobile, Linux
    • Maps pre-installed or available online
    • Voice-guided navigation in over 50 countries, in over 20 languages
    • Rich set of on-line services
      • Relevant location-aware content
      • Traffic information and safety cameras
      • Power search
  • 11. Publish your location on Facebook Select location Publish it with a message Show your own & friends’ location on Facebook
  • 12. View and share your journeys Use Wayfinder Tracks can be saved on Wayfinder server View and share your tracks on Google Earth
  • 13. Global footprint Wayfinder service coverage WESTERN EUROPE Vodafone Spain Vodafone Netherlands Telefonica Spain SFR 3 Italy Orange UK NORDICS Telenor Norway Tele2 Sweden 3 Sweden, 3 Denmark EASTERN EUROPE Pannon Si.mobil CENTRAL EUROPE Telefonica O2 Czech Republic Mobilkom Austria FL1 AMERICAS Telefonica Cingular Wayfinder office INDIA Airtel, India
  • 14. Maps are a key success factor
    • Accurate quality maps are a pre-requisite to start a navigation boom
      • 2003: Central Europe
      • 2005: Scandinavia
      • 2006: Eastern Europe
      • 2007: Australia & Middle East
      • 2008: India
    • The best navigable maps cover already 20 metropolitan regions in India
  • 15. Locally relevant content services
    • Location based services do not mean only getting from A to B…
      • What is interesting around B?
      • Who else is there?
      • Should I actually go to B or C?
    • Majority of relevant and up-to-date content services are local
    • After securing the availability of quality local maps, Wayfinder will be adding new local services and content
  • 16. Conclusions
    • Maps and navigation are now available for a majority of the mobile phone users
    • The latest local maps enable good quality location-aware services
      • Detailed coverage from 160 cities in India
      • Navigation in around 20 metropolitan areas
    • Wayfinder is focusing in the Indian market and will provide Indian customers locally relevant services on top of the map
  • 17. Thank You!