Sheila Webber presented this at the 2007 Conference of the British and Irish Association of Law Librarians (BIALL). She identifies a tension between the librarian's role as marketer and educator, and proposes relationship marketing as a context for lessening this tension. Research into chemistry and marketing academics' conceptions of information literacy is described. Sheila proposes how this might be applied to a legal environment, and says that understanding your clients’ approaches to information literacy could be fruitful for training and marketing. The presentation finishes by giving highlights into recent research by O'Brien and Rhodes into legal information professionals’ priorities for information literacy research.