Disseminating your Research to Maximise Impact


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This presentation was given by Sheila Webber, Senior Lecturer in the Information School, University of Sheffield, in a workshop at the iFutures conference 2014, http://ifutures.group.shef.ac.uk/, the iSchool's annual doctoral conference. The session focuses on publicising research, particularly using Web 2.0 etc.

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Disseminating your Research to Maximise Impact

  1. 1. Disseminating your Research to Maximise Impact Sheila Webber Information School, University of Sheffield July 2014
  2. 2. • Session focuses on publicising what you do, not measuring and evidencing impact • Main focus of this session: Web 1/2/3 • Elements in this session: – Introductory Presentation – Activity - focus on a question/goal + Sharing Sheila Webber, 2014
  3. 3. • Focus on existing working practices (including working relationship with supervisor) • Low use of Web 2.0 e.g. 80% of students had never maintained their own blog for their research, and 78% had never posted to someone else's blog (from 2011 survey) • “The cohort students confirmed that, in the early stage of their studies, they did not feel confident enough in themselves or their research findings to share them with anyone other than their supervisor” (p44) • Concerns about: ensuring their PhD was their own work (not collaboration); revealing too much of their own ideas Researchers of the future study (The British Library and HEFCE, 2012) But note different findings in Minocha and Petre (2012) Sheila Webber, 2014
  4. 4. Background questions • Why do you want to maximise impact? • Who do you want to impress? (and what are their web habits?) • What media do you like using? (play to your strengths and preferences) Sheila Webber, 2014
  5. 5. Maximising research impact: the basics (ie. have some research) • Do good research • Publish good articles • Make it easy for people to find the articles e.g. – Have titles with sought terms in them – Listing the article in all your profiles – Coherent, readable abstract • Make it easy for people to read the articles (at least to start with people will want to read before they cite) e.g. – Open access journals – Institutional repositories – Other (legal) self archiving at e.g. Academia.edu – Send (legal) copies to people you genuinely think might be interested Sheila Webber, 2014
  6. 6. Places for profiles • IDs: e.g. Orcid (unique ID) • Profiles: Google Scholar, Academia.edu, Linked.In, ResearchGate, Institutional profile – You need to keep them at least reasonably up to date – Once you create a profile it may be difficult to delete it – Better to have selection, which are full and up to date • Remember highly linked and clicked sites will come high up e.g. my Sheffield Uni profile always comes top Sheila Webber, 2014
  7. 7. ORCID - unique ID http://orcid.org/ Sheila Webber, 2014
  8. 8. Sheila Webber, 2014
  9. 9. I do not practice everything I preach... • I am sort of old • I have a fairly unusual name • I have been on the web, posting things most days, since 1994 • I know a lot of people • Therefore there is a lot of “Sheila Webber” on the internet and I get a bit complacent • However to remain prominent with new generations of information literacy people I need to keep active and participating (brand/reputation) Sheila Webber, 2014
  10. 10. Sheila Webber, 2014
  11. 11. Improvements? e.g. • Using the same picture • Issue of different names Webber/Yoshikawa • Updating more regularly • Giving more information about me and my expertise • Following and endorsing more people so that they follow and endorse me Sheila Webber, 2014
  12. 12. Forgotten profiles..... • Worth doing a search to hunt out those profiles you have created and forgotten (see below) • May include duplicate identities e.g. on Slideshare, Youtube (if you have 2 Google identities, for example)
  13. 13. “Top 30% of social media users” is scarcely impressive. However is only certain applications, and only if you connect to them “Impact measurement” tools may or may not be useful Sheila Webber, 2014
  14. 14. Potentially more useful: http://altmetrics.org/tools/ “altmetrics is the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship.” Sheila Webber, 2014
  15. 15. https://impactstory.org/SheilaWebber Sheila Webber, 2014
  16. 16. But note it is a bit hit and miss - this is actually by far my most cited paper (91 on WoS) “Impactstory is in early development. See limitations and take it all with a grain of salt.” https://impactstory.org/faq Sheila Webber, 2014
  17. 17. (To repeat) Background questions • Why do you want to maximise impact? • Who do you want to impress? (and what are their web habits?) • What media do you like using? (play to your strengths and preferences) Sheila Webber, 2014
  18. 18. Develop a strategy • Which will you concentrate on, how will you use the channel, how often will you engage/update • How will people you want to know about it, get to know about it • Any metrics associated with the channels you use (and what they mean) • What are your indicators and perceived benefits (e.g. invitations to speak, contact with other researchers) • Multi channel strategy Sheila Webber, 2014
  19. 19. Multi channel strategy • Adding paper to your selected profiles (e.g. Academia Edu) • Blogging & tweeting it • Summary of the paper on Slideshare • Youtube video talking about your paper • Emailing your paper to people that you genuinely think might be interested in it • Making a poster of your paper and putting it on Figshare, Pinterest, Flickr, Slideshare.... • “Claiming” the paper on Google Scholar etc. • Writing a targeted version for professional magazine (or whatever) Sheila Webber, 2014
  20. 20. Useful resources • Bik, H.M. and Goldstein, M.C. (2013). An Introduction to Social Media for Scientists. PLoS Biology, 11(4): e1001535. doi:10.1371/journal.pbio.1001535 • Coyne, J. (2013, December 9) How to get involved with Twitter. http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on- how-to-get-involved-with-twitter/ • Hall, H. (2014). Using social media for impact. http://www.slideshare.net/HazelHall/using-social-media-for-impact • LSE Public Policy Group. (2011). Maximizing the impacts of your research: a handbook for social scientists. London, England: London School of Economics. http://blogs.lse.ac.uk/impactofsocialsciences/the-handbook/ on their Impact Blog • Oregon State University. (2014). Web and Emerging Technology Resources for Scientists and Partners. http://superfund.oregonstate.edu/apha- roundtable-communication-strategies#.U7So77EbQ-5 • Minocha, S. and Petre. M. (2012). Handbook of social media for researchers and supervisors: Digital technologies for research dialogues. https://www.vitae.ac.uk/vitae-publications/reports/innovate-open-university- social-media-handbook-vitae-2012.pdf/view Sheila Webber, 2014
  21. 21. Activity! • Form small groups • Identify a dilemma/question/goal concerning disseminating your research that one of you has currently • Can either go round democratically and then pick one, or someone jump in, it’s up to you • Questions like: what are you disseminating? Why? Who do you want to notice it? • Summarise dilemma/question/goal and suggestions/ advice (or further questions) – Document on flip paper or on a medium you can email to me so I can display on screen • Share – sees if there are more suggestions Sheila Webber, 2014
  22. 22. Sheila Webber s.webber@shef.ac.uk Twitter & SL: Sheila Yoshikawa http://information-literacy.blogspot.com/ http://www.slideshare.net/sheilawebber/ Orcid ID 0000-0002-2280-9519 Flickr: http://www.flickr.com/photos/23396182@N00/ Pictures by Sheila Webber
  23. 23. Reference • The British Library and HEFCE. (2012). Researchers of Tomorrow: the research behaviour of Generation Y doctoral students. http://www.jisc.ac.uk/media/documents/publications/ reports/2012/Researchers-of-Tomorrow.pdf Sheila Webber, 2014