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  • 1. REVISED LEARNING QUESTIONS
    Sheilanor C. Turingan
    April 29, 2011
    http://sheilanorturingan.blogspot.com
  • 2. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans
    Steven Y. Andrada/Shy Turingan
    April 15, 2011
    http://sheilanorturingan.blogspot.com
    1/73
  • 3. 1. According to Nirmalya Kumar, All of the following are the 3 V’s approach to marketing, except?
    Value Segment
    Value Preposition
    Value Positioning
    Value Network
    None of the above
    8/73
    http://sheilanorturingan.blogspot.com
  • 4. 1. Marketing approach that identifies and satisfies the unmet needs of the target market
    Value Segment
    Value Preposition
    Value Positioning
    Value Network
    None of the above
    8/73
    http://sheilanorturingan.blogspot.com
  • 5. 3 V’s Approach to Marketing
    4/73
    http://sheilanorturingan.blogspot.com
  • 6. Define customer and needs
    3 V’s Approach to Marketing
    5/73
    Question 1:
    http://sheilanorturingan.blogspot.com
  • 7. Identify and satisfy an unmet need that your target market possesses.
    3 V’s Approach to Marketing
    6/73
    Question 1:
    http://sheilanorturingan.blogspot.com
  • 8. System of partnerships and alliances that a firm creates to source, augment and deliver its offerings.
    3 V’s Approach to Marketing
    7/73
    Question 1:
    http://sheilanorturingan.blogspot.com
  • 9. 1. Marketing approach that identifies and satisfies the unmet needs of the target market
    Value Segment
    Value Preposition
    Value Positioning
    Value Network
    None of the above
    8/73
    http://sheilanorturingan.blogspot.com
  • 10. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana/Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 11. 1. Marketing Information System (MIS) consists of the following except:
    People
    Equipment
    Information
    Procedures
    All of the above
    http://sheilanorturingan.blogspot.com
    11
  • 12. 1. Marketing Information System (MIS) consists of the following except:
    People
    Equipment
    Information
    Procedures
    None of the above
    http://sheilanorturingan.blogspot.com
    12
  • 13. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    http://sheilanorturingan.blogspot.com
    13
  • 14. 1. Marketing Information System (MIS) consists of the following except:
    People
    Equipment
    Information
    Procedures
    None of the above
    http://sheilanorturingan.blogspot.com
    14
  • 15. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5
    Joan Soliven/ Shy Turingan
    April 15, 2011
    http://sheilanorturingan.blogspot.com
  • 16. 1. Difference between what the customer gets and what he or she gives for different possible choices.
    A. Customer Satisfaction
    B. Good Service
    C. Quality Product
    D. Customer Perceived Value
    E. Product
    http://sheilanorturingan.blogspot.com
  • 17. 1. Difference between what the customer gets and what he or she gives for different possible choices.
    A. Customer Satisfaction
    B. Customer Retention
    C. Customer Loyalty
    D. Customer Perceived Value
    E. Customer Survey
    http://sheilanorturingan.blogspot.com
  • 18. Customer Perceived Value
    Difference between what the customer gets and what he or she gives for different possible choices.
    Source: Marketing Management 13th Edition by Philip Kotler
    http://sheilanorturingan.blogspot.com
  • 19. Consumers are more educated and informed, they seek out superior alternatives
    Dell offering better service than HP, they outpaced HP before in terms of customer perceived value.
    Source: Marketing Management 13th Edition by Philip Kotler
    http://sheilanorturingan.blogspot.com
  • 20. 1. Difference between what the customer gets and what he or she gives for different possible choices.
    A. Customer Satisfaction
    B. Customer Retention
    C. Customer Loyalty
    D. Customer Perceived Value
    E. Customer Survey
    http://sheilanorturingan.blogspot.com
  • 21. TOP 10 Learning Questions for
    Chapter 4: Conducting Marketing Research and Forecasting Demand
    MeghaBehani/ Shy Turingan
    15th April ’2011
    http://sheilanorturingan.blogspot.com
  • 22. #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    22
    http://sheilanorturingan.blogspot.com
  • 23. The following are various research approaches except:
    A. Behavioural Data Research
    B. Demographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    23
    http://sheilanorturingan.blogspot.com
  • 24. Concept: What are the various research approaches to gather primary data?
    Observational
    Ethnographic
    Focus Group
    Survey
    Behavioral Data
    Experimentation
    24
    http://sheilanorturingan.blogspot.com
  • 25. The following are various research approaches except:
    A. Behavioural Data Research
    B. Demographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    25
    http://sheilanorturingan.blogspot.com
  • 26. TOP 10 Learning Questions for
    Ch6: Analyzing Consumer Markets
    Roleigh “Rolly” Tuazon/Shy Turingan
    15 April 2011
    http://sheilanorturingan.blogspot.com
  • 27. 4. What is NOT a personal factor?
    A. Life-Cycle Stage
    B. Personality
    C. Values
    D. Only two of the above
    E. All of the above
    27
    http://sheilanorturingan.blogspot.com
  • 28. 4. What is NOT a personal factor?
    A. Life-Cycle Stage
    B. Personality
    C. Values
    D. Occupation
    E. Competence
    28
    http://sheilanorturingan.blogspot.com
  • 29. Personal Factors
    29
    Concept 5:
    Age
    Life-Cycle Stage
    Occupation
    Self-Concept
    Lifestyle
    Wealth
    Personality
    Values
    Kotler, Keller. Marketing Management, 13th Edition.
    http://sheilanorturingan.blogspot.com
  • 30. 4. What is NOT a personal factor?
    A. Life-Cycle Stage
    B. Personality
    C. Values
    D. Occupation
    E. Competence
    30
    http://sheilanorturingan.blogspot.com
  • 31. TOP 10 Learning Questions for
    Ch 9: Creating Brand Equity
    Soleil Gan/Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 32. 1. Which of the following is NOT a component of Brand Equity?
    Relevance
    Energy
    Esteem
    Individuality
    Knowledge
    32
    http://sheilanorturingan.blogspot.com
  • 33. 1. A component of Brand Equity which measures the degree to which brand is seen as different from the others
    Relevance
    Energy
    Individuality
    Differentiation
    Knowledge
    33
    http://sheilanorturingan.blogspot.com
  • 34. Individuality is not a component of brand equity, rather it is…
    4
    BRAND EQUITY
    Differentiation
    -measures the degree to which a brand is seen as different from others
    Example:
    Chuckie chocolate milk advertises CALCI-N as an ingredient
    versus Moo who doesn’t have said ingredient
    Differentiation
    Relevance
    Energy
    Knowledge
    Esteem
    http://sheilanorturingan.blogspot.com
    CALCI-N
  • 35. 1. A component of Brand Equity which measures the degree to which brand is seen as different from the others.
    Relevance
    Energy
    Individuality
    Differentiation
    Knowledge
    35
    http://sheilanorturingan.blogspot.com
  • 36. TOP 10 Questions for
    Chapter 10:
    Crafting the Brand Positioning
    Anna Katrina L. Guray/ Shy Turingan
    April 15, 2011
    http://sheilanorturingan.blogspot.com
  • 37. 1. are associations/benefits that can be shared with other brands.
    Points-of-Parity
    Points-of-Difference
    Brand Image
    Brand Concept
    Points-of-Value
    Question w/ Answer
    http://sheilanorturingan.blogspot.com
    37
  • 38. 1. are associations/benefits that can be shared with other brands.
    Points-of-Parity
    Points-of-Difference
    Points-of-Image
    Points-of-Concept
    Points-of-Value
    38
    http://sheilanorturingan.blogspot.com
  • 39. TOP 10 Learning Questions for
    Chapter 10
    Crafting the Brand Positioning
    Pearl Hazelle S. Velasco/ Shy Turingan
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 40. 3. The Product Life Cycle is composed of the following except
    Introduction
    Decline
    Growth
    Maturity
    Development
    http://sheilanorturingan.blogspot.com
  • 41. 3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle?
    Introduction
    Decline
    Growth
    Maturity
    Development
    http://sheilanorturingan.blogspot.com
  • 42. The Product Life Cycle has four stages…
    42
    Introduction – slow sales growth and product is introduced in the market
    Growth – rapid market acceptance and substantial profit improvement
    Maturity – slowdown in sales growth
    Decline – sales show a downward drift and profits erode
    http://sheilanorturingan.blogspot.com
  • 43. The graph shows the PRODUCT LIFE CYCLE.
    43
    http://sheilanorturingan.blogspot.com
  • 44. 3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle?
    Introduction
    Decline
    Growth
    Maturity
    Development
    http://sheilanorturingan.blogspot.com
  • 45. TOP 10 Learning Concepts for
    Chapter 11:
    Dealing with Competition
    Lady CharmayneHao/ Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 46. 1. Which of the following is true?
    In threat of segment rivalry, a segment is unattractive if it does not contain numerous, strong, or aggressive competitors.
    In threat of new entrants, a segment is attractive if entry barriers are low and exit are high.
    In threat of segment rivalry, a segment is unattractive if there are actual potential substitutes for the product.
    In threat of new entrants, a segment is attractive if entry barriers are high and exit are low.
    In threat of segment rivalry, a segment is attractive if it places a limit on prices and profit.
    46
    http://sheilanorturingan.blogspot.com
  • 47. 1. Barriers to entry include the following, except:
    Economies of scale
    Product Differentiation
    Capital Requirements
    Switching Cost
    Distribution Channel Access
    Price Sensitivity
    47
    http://sheilanorturingan.blogspot.com
  • 48. “Threat of new entrants” refers to the threat existing competitors face upon new competitors
    48
    Barriers to entry:
    Economies of scale
    Product Differentiation
    Capital Requirements
    Switching Cost
    Distribution Channel Access
    Government Policies
    Attractive if entry barriers are high and exit are low!
    http://sheilanorturingan.blogspot.com
  • 49. 1. Barriers to entry include the following, except:
    Economies of scale
    Product Differentiation
    Capital Requirements
    Switching Cost
    Distribution Channel Access
    Price Sensitivity
    49
    http://sheilanorturingan.blogspot.com
  • 50. TOP 10 Learning QuestionsCh 13 Designing and Managing Services
    Ronald Patrick G. Wenceslao/
    Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 51. 4
    4. Which of the following is a characteristic of a service?
    Adaptability
    Flexibility
    Perishability
    None of the above
    All of the above
    http://sheilanorturingan.blogspot.com
  • 52. 4
    4. Which of the following is not a characteristic of a service?
    Adaptability
    Flexibility
    Perishability
    Inseparability
    Individuality
    http://sheilanorturingan.blogspot.com
  • 53. 6
    Characteristics of Services
    Intangibility
    Inseparability
    Variability
    Perishability
    http://sheilanorturingan.blogspot.com
  • 54. 4
    4. Which of the following is not a characteristic of a service?
    Adaptability
    Flexibility
    Perishability
    Inseparability
    Individuality
    http://sheilanorturingan.blogspot.com
  • 55. TOP 10 Learning Questions for
    Ch 14 Developing Pricing Strategies and Programs
    Meghann Zaragoza/Shy turingan
    April 15, 2011
    http://sheilanorturingan.blogspot.com
  • 56. 1. Consumers use PRICE as an indicator of _____________.
    Product Comparability
    Product Quantity
    Product Superiority
    Product Quality
    None of the Above
    56
    http://sheilanorturingan.blogspot.com
  • 57. 1. Consumers use PRICE as an indicator of _____________.
    Product Comparability
    Product Quantity
    Product Superiority
    Product Quality
    Product Individuality
    57
    http://sheilanorturingan.blogspot.com
  • 58. Consumers arrive at Price Perceptions via 4 Key Points
    Reference Prices
    Price – quality Inferences
    Price Endings
    Price Cues
    http://sheilanorturingan.blogspot.com
  • 59. 59
    Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS
    400 Tablets
    270 Tablets
    $20.88
    $14.68
    From Philip Kotler’s, Marketing Management, 13th Edition
    http://sheilanorturingan.blogspot.com
  • 60. 1. Consumers use PRICE as an indicator of _____________.
    Product Comparability
    Product Quantity
    Product Superiority
    Product Quality
    Product Individuality
    60
    http://sheilanorturingan.blogspot.com
  • 61. TOP 10 Learning Questions for
    Chapter 16 – Managing Retailing, Wholesaling, and Logistics
    Joseph Gabriel N. Morales/ Shy Turingan
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 62. Question 7
    All are part of marketing decisions of retailers except:
    Target Market
    Prices
    Services
    Store atmosphere
    Store discounts
    62
    http://sheilanorturingan.blogspot.com
  • 63. Question 7
    Product Assortment includes the ff except:
    Length
    Breadth
    Depth
    Consistency
    Cost
    63
    http://sheilanorturingan.blogspot.com
  • 64. Product Assortment
    • What products and variety will be offered?
    • 65. Broadness & depth of products?
    64
    Shallow
    Deep
    Broad
    Narrow
    Source: Marketing Management 13th Ed by Philip Kotler
    http://sheilanorturingan.blogspot.com
  • 66. Product Assortment
    • What products and variety will be offered?
    • 67. Length (# of products in the product line)
    • 68. Breadth (# of products company offers)
    • 69. Depth (Different varieties of product)
    • 70. Consistency (Rel. bet. Products in their final destination)
    65
    Source: Marketing Management 13th Ed by Philip Kotler
    http://sheilanorturingan.blogspot.com
  • 71. Question 7
    Product Assortment includes the ff except:
    Length
    Breadth
    Depth
    Consistency
    Cost
    66
    http://sheilanorturingan.blogspot.com
  • 72. TOP 10 Learning Question for
    Chapter 17 Designing and Managing Integrated Marketing
    Yang Zhao/Shy Turingan
    April. 2011
    http://sheilanorturingan.blogspot.com
  • 73. How many models of marketing communication mix?
    A. 2
    B. 4
    C. 6
    D. 8
    E. 10
    http://sheilanorturingan.blogspot.com
  • 74. A variety of short-term incentives to encourage trial or purchase of a product or service
    A. Advertising
    B. Sales and Promotion
    C. Events & Experience
    D. Public relations & Publicity
    E. Direct Marketing
    http://sheilanorturingan.blogspot.com
  • 75. Marketing Communication mix (8 major models of Communication)
    Advertising
    Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor.
    Sales Promotion
    A variety of short-term incentives to encourage trial or purchase of a product or service
    Events and experience
    Company-sponsored activities and programs designed to create daily or special brand-related interactions
    Public relations and publicity
    A program designed to promote or protect a company's image or its individual products
    http://sheilanorturingan.blogspot.com
  • 76. Marketing Communication mix (8 major models of Communication)
    Direct Marketing
    User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects.
    Interactive Marketing
    Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services
    Word- of - Mouth Marketing
    People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services.
    Personal Selling
    Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.
    http://sheilanorturingan.blogspot.com
  • 77. A variety of short-term incentives to encourage trial or purchase of a product or service
    A. Advertising
    B. Sales and Promotion
    C. Events & Experience
    D. Public relations & Publicity
    E. Direct Marketing
    http://sheilanorturingan.blogspot.com
  • 78. TOP 10 Learning Questions for
    Chapter 18 Managing Mass Communications
    Francis Benson C. Hugo/ Shy Turingan
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 79. 7. Which of the following refers to any paid form of nonpersonal presentation & promotion of ideas, goods or services by an identified sponsor ?
    Sales promotion
    Advertising
    Public relations
    Events and experiences
    74
    http://sheilanorturingan.blogspot.com
  • 80. 7. Mass Communication uses the following tools except:
    Public Relations
    Events & Experience
    Advertising
    Sales Promotions
    Sales Communication
    75
    http://sheilanorturingan.blogspot.com
  • 81.
    • Public relations
    - maintaining public image for the business
    a. speaking at conferences
    b. working with the media
    c. employee communication
    76
    Mass Communications use 4 PEAS tools
    http://sheilanorturingan.blogspot.com
  • 82.
    • Events and experiences
    - becoming part of relevant
    moments
    77
    Mass Communications use 4 PEAS tools
    http://sheilanorturingan.blogspot.com
  • 83.
    • Advertising
    - persuading an audience to
    purchase or take some action on:
    78
    Mass Communications use 4 PEAS tools
    http://sheilanorturingan.blogspot.com
  • 86.
    • Sales promotions
    - providing incentives to customers
    to stimulate immediate sales
    Examples:
    79
    Mass Communications use 4 PEAS tools
    http://sheilanorturingan.blogspot.com
  • 92. 7. Mass Communication uses the following tools except:
    Public Relations
    Events & Experience
    Advertising
    Sales Promotions
    Sales Communication
    80
    http://sheilanorturingan.blogspot.com
  • 93. TOP 10 Learning Questions for
    Ch18: Managing Mass Communications
    Ira A. Ong/ Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 94. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales?
    Money
    Mission
    Media
    Message
    None of the above
    http://sheilanorturingan.blogspot.com
  • 95. 1. 5Ms of Advertising Program includes the ff except:
    Money
    Mission
    Media
    Measurement
    Mass Communication
    http://sheilanorturingan.blogspot.com
  • 96. In developing an advertising program, remember 5M’s!
    Reference: Philip Kotler’s Marketing Management, 13th edition
    http://sheilanorturingan.blogspot.com
  • 97. It helps to answer the following questions…
    Reference: Philip Kotler’s Marketing Management, 13th edition
    http://sheilanorturingan.blogspot.com
  • 98. How do we evaluate the results?
    Sales Impact
    Communication Impact
    http://sheilanorturingan.blogspot.com
  • 99. 1. 5Ms of Advertising Program includes the ff except:
    Money
    Mission
    Media
    Measurement
    Mass Communication
    http://sheilanorturingan.blogspot.com
  • 100. TOP 10 Learning Questions forCh 19: Managing Personal Communications
    Caroline P. Quarte/ Shy Turingan
    April 2011
    http://sheilanorturingan.blogspot.com
  • 101. 1. _____ is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
    Answer
    Direct communications
    Direct selling
    Direct marketing
    Direct interaction
    http://sheilanorturingan.blogspot.com
  • 102. The following are examples of Direct Marketing except:
    Question
    Catalog
    Direct Mail
    Telemarketing
    All of the above
    None of the above
    http://sheilanorturingan.blogspot.com
  • 103. TOP 10 Learning Questions for
    Chapter 20 Introducing New Market Offerings
    Louie Mark Quizon/ Shy Turingan
    April 15, 2011
    http://sheilanorturingan.blogspot.com
  • 104. 10. In the characteristics of an innovation, the following statements are true except:
    Relative advantage is the degree to which a superseded idea is better than the innovation
    Compatibility is the degree to which the innovation matches the values/norms of adopters
    Complexity is the degree of difficulty in understanding or using the innovation
    Divisibility is the degree to which an innovation can be tried on a limited basis
    Communicability is the degree to which the beneficial results of use are observable or describable to others
    92
    http://sheilanorturingan.blogspot.com
  • 105. 10. The ff are features of Innovation, except:
    Relative Advantage
    Compatibility
    Complexity
    Diversity
    Divisibility
    93
    http://sheilanorturingan.blogspot.com
  • 106. What are the Features that Distinguishes an Innovation?
    Relative Advantage
    Compatibility
    http://sheilanorturingan.blogspot.com
    94
  • 107. Innovation = better than the superseded idea
    Relative Advantage
    Compatibility
    http://sheilanorturingan.blogspot.com
    95
  • 108. Harmony between innovation and values/norms of adopters
    Relative Advantage
    Compatibility
    http://sheilanorturingan.blogspot.com
    96
  • 109. Gauge of difficulty in understanding/using the innovation
    Complexity
    Divisibility
    http://sheilanorturingan.blogspot.com
    97
  • 110. Tried on a limited basis?
    Complexity
    Divisibility
    http://sheilanorturingan.blogspot.com
    98
  • 111. Beneficial results are observable and describable
    Communicability
    http://sheilanorturingan.blogspot.com
    99
  • 112. 10. The ff are features of Innovation, except:
    Relative Advantage
    Compatibility
    Complexity
    Diversity
    Divisibility
    100
    http://sheilanorturingan.blogspot.com
  • 113. TOP 10 Learning Questions for
    Tapping into Global Markets 21
    Sandel, Lee Aizabel L./ Shy Turingan
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 114. 102
    6. Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market. This is an example of….
    Straight extension
    Communication adaptation
    Product adaptation
    Communication extension
    Product extension
    http://sheilanorturingan.blogspot.com
  • 115. Which of the ff statements is true?
    103
    Product Innovation alters the products to meet the local conditions or preferences.
    Product Adaptation is completely creating a new product for the foreign market.
    Both A & C
    A only
    None of the above
    http://sheilanorturingan.blogspot.com
  • 116. Product
    International Product and Communication Strategies
    104
    Develop New
    Product
    Adapt
    Product
    Do Not Change
    Product
    Product
    adaptation
    Product
    invention
    Straight
    extension
    Do Not Change
    Communication
    Communication
    Dual
    adaptation
    Communication
    adaptation
    Adapt
    Communication
    http://sheilanorturingan.blogspot.com
  • 117. Product adaptation
    105
    PRODUCT ADAPTATION- alters the products to meet the local conditions or preferences. Whereas Product Innovation is completely creating a new product for the foreign market.
    http://sheilanorturingan.blogspot.com
  • 118. Which of the ff statements is true?
    106
    Product Innovation alters the products to meet the local conditions or preferences.
    Product Adaptation is completely creating a new product for the foreign market.
    Both A & C
    A only
    None of the above
    http://sheilanorturingan.blogspot.com
  • 119. TOP 10 Learning Questions for
    Chapter 22: Managing A Holistic Marketing Organization For The Long Run
    Mira Lynn Serrano/ Shy Turingan
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 120. 6. The following are different types of Marketing Control, except:
    Annual Plan Control
    Efficiency Control
    Cost Control
    Profitability Control
    Strategic Control
    108
    http://sheilanorturingan.blogspot.com
  • 121. 6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES.
    Annual Plan Control
    Efficiency Control
    Cost Control
    Profitability Control
    Strategic Control
    109
    http://sheilanorturingan.blogspot.com
  • 122. 110
    Different Types of MARKETING CONTROL
    To examine whether the
    PLANNED RESULTS are
    being achieved
    http://sheilanorturingan.blogspot.com
  • 123. 111
    Different Types of MARKETING CONTROL
    To examine where the
    company is making
    and losing MONEY
    http://sheilanorturingan.blogspot.com
  • 124. 112
    Different Types of MARKETING CONTROL
    To evaluate and improve
    the spending efficiency
    and impact of marketing
    EXPENDITURES
    http://sheilanorturingan.blogspot.com
  • 125. 113
    Different Types of MARKETING CONTROL
    To examine whether the
    Company is pursuing its
    best OPPORTUNITIES
    http://sheilanorturingan.blogspot.com
  • 126. 6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES.
    Annual Plan Control
    Efficiency Control
    Cost Control
    Profitability Control
    Strategic Control
    114
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  • 127. TOP 10 Learning Questions for
    Setting Product Strategy #28
    Ivy Villamor/ Shy Turingan
    April 14, 2011
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  • 128. 7. Which of the following is false about Packaging?
    It is the customer’s 1st encounter with the product which could turn buyer on or off.
    It is designing and producing container for a product.
    Convey descriptive and persuasive information is a packaging objective.
    All of the above
    None of the above
    116
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  • 129. The following are Packaging Objectives, except:
    1. Identify the brand
    2. Convey descriptive and persuasive information
    3. Facilitate product transportation and protection
    4. Assist at-home storage
    5. None of the above
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  • 130. Concept 8: Pack, Label,
    Sold Out!
    Packaging – designing and producing container for a product
    Physical products needs packaging and labelling
    Well designed packages build brand equity and drive sales.
    Packaging is customer’s 1st encounter which
    could turn buyer on or off
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  • 131. Concept 8: Pack,
    Label, Sold Out!
    Packaging Objectives
    Identify the brand
    Convey descriptive and persuasive information
    Facilitate product transportation and protection
    Assist at-home storage
    Aid product consumption
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  • 132. The following are Packaging Objectives, except:
    1. Identify the brand
    2. Convey descriptive and persuasive information
    3. Facilitate product transportation and protection
    4. Assist at-home storage
    5. None of the above
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