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JAGTAG is the easiest to use “request-to-get” mobile technology with the lowest cost to the consumer.
All the user has to do is take a picture and send it to a number, the same way they send a picture to a friend. There is no need to download, find or open an application. Or, learn how to send an email. Everything they need is in their phone and ready to go the moment they are.
Approximately 75% of camera phone owners have an MMS messaging plan, and for them, JAGTAG is “free.” The remaining 25% without an MMS plan will be charged a nominal standard messaging fee per use by their carrier, like they would for a text message sent or received without a plan.
Due to the popularity of picture messaging, JAGTAG is capable of delivering audio, video and images to 2-3 time more mobile users than mobile web media (banner ads, links, search, applications, WAP links).
JAGTAG is the first “request-to-get” mobile technology that can successfully return audio, video and multiple images directly into the consumer’s mobile phone. Unlike email or text systems, JAGTAG\'s MMS-enabled system receives Device ID along with the user’s request. This unique ability to capture every user’s phone technology requirements enables JAGTAG to return audio, video and images within an MMS that is optimized for every phone model on the market. Due to device optimization, marketers are ensured that every piece of creative they deliver plays properly and looks its best. The inability to capture Device ID is why other systems are limited to returning simple text, a single image, or a WAP link connecting the user to the mobile web.
WAP links are appropriate for only those users with a mobile web plan (approximately 35% of all mobile users). The other 65% that access the Internet without a plan will be charged up to $2 per use by their carrier. By acquiring Device ID, JAGTAG can send an MMS or a WAP link return, determined by the users phone type and data plan.
The novelty and presence of a JagTag increases awareness and trial, by immediately signaling the consumer of an opportunity to request and receive something they want.
A unique JagTag can be placed on any host media to track the effectiveness of the host media as well as the program. Performance metrics and ROI analytics can be provided by number of requests, host-media type, host-media location, host-media placement, distribution outlet and users’ demographics, affinities and relationship with the brand.
JAGTAG is priced on a pay-per-action model, providing marketer’s superior efficiency and ROI measurability.
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