Blogs have become very successful and popular lately, andSEO consultants say that they can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesnt require selling anything.Profits can be from ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more.
There are many types of blogs available. The most common types are:
- Professional blogs: These blogs are focused ondiscussions about professions, job aspects and career building
- Personal blogs: These blogs take the form of an online diary and contains thoughts, poems, experiences, and other personal matters
- Topical blogs: These blogs focus on a certain topic orniche, discussing specific aspects of the chosen subject
- Business blogs: As its name suggests, these arediscussions about business and/or stock market
Other types of blogs include but are not limited to scienceblogs, cultural blogs, educational blogs, and photo blogs.
In order to have a successful blog that attracts a lot ofvisitors and keep them coming back, you need to follow some simple rules. Here are some tips from SEO consultants:
Before you begin blogging, carefully consider what you are going to write about in your blog as there are lots of interesting topics out there, waiting to be discussed. Youcan find them in every day life, in the media, in the news - anything that attracts attention and a loyal following is good. You can look for blog subjects in many places, the most important being the Internet of course.
Put quality content in your blog. If you have quality content people like to read, they will return to your blog and tell other people about it as well. Posting articles containing useful information on your blog is very beneficial for attracting more traffic. Make sure you addyour URL address below your posted article! If other website owners find your articles useful and decide to include them within the content of their web pages, the added link will contribute to increasing your popularity every time it is hyperlinked.
Update the blog on a regular basis. If you dont do this, visitors will not return and they will move on to reading another blog that is updated more often. You should try to update your blog daily. Many newcomershave blogging fear, fearing their inability to update it daily. If your blog is interesting enough, offer your readers the ability to keep it updated by posting their own personalthoughts and share stories so you wont have to do all the updating work yourself.
Listen to what your readers have to say. Always pay attention to the readers suggestions and try to find outwhat people were actually searching for when they found your blog. Try to focus on that theme and even consider developing it by encouraging the visitors to discuss new aspects of that particular theme.
Keep it short and concise - You dont need material that takes hours to read, people usually like to quickly skim ablog for quick tidbits of useful information and if you postmaterials that are difficult or take a long time to read, you will most likely drive them away.
You can also include some artistic work or pictures in the blog, to make it more visually appealing. Blog picture managers such as Picasa are freely available on the Internet to accomplish this.
If your blog has interesting, original content, bloggers might decide to add links to it on their web sites andcomment on your suggested topic. By gaining back-links to your blog from other web sites, your web site will place higher within search engine queries, thus boosting your link popularity.
Announce the launch of any new blog with press releases. Free publicity through press releases are powerful toolsfor increasing incoming traffic. Search engines love pressreleases and it gives them a good reason to spider and to index your site quickly.
Include free downloadable viral reports on your blog toturbo-charge visitor traffic and build a subscriber/viewer base quickly.
Utilize blog and ping to get sites indexed quickly by the search engines. By notifying popular ping servers monitored by blog search services such as Google BlogSearch, you attract search engine spiders to a blog. A blog can automatically be setup to ping certain web sites. An easy method of doing this is by adding the Pingomatic service to the sites to ping in the blog software which pings many popular ping servers at once.
Finally, remember to submit to popular, high quality blog directories such as Feedster, Technorati, Blogstreet, andBest of the Web Blog Directory to boost your web traffic and link popularity!
If you respect these rules you will most likely have asuccessful blog, and you will be rewarded in the process. Ask a SEO consultant for further information andassistance if you are stuck for ideas to promote your new blog.
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