There are so many internet marketing possibilities for promoting an online business, or even a traditionalbusiness. The ability to engage in internet marketing has truly opened the door for women in business and hasmade working from home a lot easier than it used to be.
Internet marketing can be much less expensive than traditional marketing and it can reach a huge, precisely targeted audience. Because there are no geographic barriers in internet marketing, it is truly possible to dobusiness worldwide and to sell anything from anywhere, even from the comfort of your own home. Following is a simple explanation of some of the most commoninternet marketing options that you can use to promote your business.
Distributing professional articles with a resource boxthat directs readers to your website is a very valuable and effective method of internet marketing. The articles canbe given away with permission to reprint at-will under theterms that the article content and resource box cannot be changed. Many website operators will post these articles on their websites which will direct visitors to your website as well as enhancing your internet marketing link campaigns.
Directory listings are a form of internet marketing that can be very useful. Directories are a lot like searchengines, only listings in the directories are managed andranked by people rather than by automated, electronicmeans. Many directories accept directory listings free of charge, so they can be an inexpensive and effective form of internet marketing.
Email marketing is a viable internet marketing technique that is very similar to direct mail. Generally, it is best for internet marketing messages sent via email to be sentto opt-in or subscriber lists. However, third party lists can be purchased for the purpose of email marketing.
If using third-party lists, check into how the email addresses were collected and make sure that they are truly targeted lists with content gathered fromindividual who opted to receive information relevant to what you are sending.
Ezine advertising, as an internet marketing option, is a lot like advertising in a magazine; only the "magazine" is delivered to subscribers electronically rather than through the mail. Companies that distribute onlinenewsletters often sale advertising in their newsletters as well, and some may even trade out for an advertisement in your newsletter.
Building links to your website from other websites thathave information relevant to your target market should be a part of your internet marketing plan. Link popularity, the number of links coming in to your website, andlink relevancy, the relevance of the website that is linking to you, can improve your website ranking in the search engines as well as directing
Pay-per-click search engine marketing is one of the most successful forms of internet marketing. Basically, pay-per-click search engine advertising is a process whereby you bid on specific keywords that will direct targeted traffic to your website. You are listed in thesearch engines based upon the amount you bid for the keyword. You are charged the bid price each time avisitor clicks on the search engine listing, through to yourwebsite. This is a good internet marketing option becauseyou only pay for successful click-throughs which result in traffic to your website.
Portals are similar to directories but are generally specific to a topic or industry. Because visitors to portals have interest in the topic, getting listed in a portal that isrelevant to your business can be a very effective internetmarketing technique for driving targeted, qualified traffic to your website.
Search engine marketing is a much preferred internetmarketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is called spiders or crawlers which are really just software programs that index websites and determine their relevance, based on thesearch engines rules, to the information a person using an internet browser is looking for.
There are also meta search engines that draw from the results of other search engines, and specialty searchengines that are geared to a particular topic or industry. To get listed in search engines, a website needs to beoptimized and submitted to the search engines. Major search engines include Google, Yahoo!, MSN, Alta Vista and others.
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