Presented by: Sally Heidmann
<ul><ul><li>Those who take advantage of  </li></ul></ul><ul><li>all methods of transportation </li></ul><ul><ul><li>People...
<ul><ul><li>Young and wealthy: </li></ul></ul><ul><ul><ul><li>61% are 18-44 </li></ul></ul></ul><ul><ul><ul><ul><li>The ma...
<ul><ul><li>Tech Savvy: </li></ul></ul><ul><ul><ul><li>57%  Made 5+ online purchases in the past year </li></ul></ul></ul>...
<ul><ul><li>On The Go </li></ul></ul><ul><ul><ul><li>37%  attended rock concerts in the past year </li></ul></ul></ul><ul>...
<ul><li>Why The Onion?  </li></ul>Nationally <ul><ul><li>Those who read The Onion are INFLUENCERS  </li></ul></ul><ul><ul>...
<ul><ul><li>We have a similar voice </li></ul></ul><ul><ul><ul><li>Zipcar’s Voice:  “Our leading brand will be synonymous ...
<ul><ul><li>We have an AD size that will meet your needs  </li></ul></ul>
<ul><ul><li>Our closing time is later than other newspapers </li></ul></ul><ul><ul><ul><li>In Chicago we do not close unti...
Unique Merchandising Opportunity <ul><ul><li>If zipcar commits to buying 15 print ad or online spots than we will make sur...
<ul><ul><li>Mutually beneficial relationship </li></ul></ul><ul><ul><ul><li>If you commit to us than we will commit to you...
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ZipCar

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ZipCar

  1. 1. Presented by: Sally Heidmann
  2. 2. <ul><ul><li>Those who take advantage of </li></ul></ul><ul><li>all methods of transportation </li></ul><ul><ul><li>People who are environmentally aware </li></ul></ul><ul><ul><li>People who take public transportation </li></ul></ul><ul><ul><li>Those who live in a city </li></ul></ul><ul><ul><li>21-39 year olds </li></ul></ul><ul><ul><li>People who are technologically savvy </li></ul></ul>‘ s Target
  3. 3. <ul><ul><li>Young and wealthy: </li></ul></ul><ul><ul><ul><li>61% are 18-44 </li></ul></ul></ul><ul><ul><ul><ul><li>The majority of the Onion’s online readers are zipcar’s target age </li></ul></ul></ul></ul><ul><ul><ul><li>34% have liquid assets of $100,000+ </li></ul></ul></ul><ul><ul><ul><ul><li>The Onion’s online readers can afford zipcar’s service </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The monthly fee and hourly fee </li></ul></ul></ul></ul></ul>‘ s Print Readers Are… (Locally and Nationally)
  4. 4. <ul><ul><li>Tech Savvy: </li></ul></ul><ul><ul><ul><li>57% Made 5+ online purchases in the past year </li></ul></ul></ul><ul><ul><ul><li>33% plan on buying new a new computer or hardware in the next year </li></ul></ul></ul><ul><ul><ul><ul><li>The Onion’s online readers would be enticed by all of zipcar’s technologically advanced features </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Iphone application allows users to reserve a car on their phone </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The application also allows users to honk, unlock, and lock the vehicle </li></ul></ul></ul></ul></ul>Print Readers Are….. (Locally and Nationally)
  5. 5. <ul><ul><li>On The Go </li></ul></ul><ul><ul><ul><li>37% attended rock concerts in the past year </li></ul></ul></ul><ul><ul><ul><li>53% went to a movie in the theaters in the past month </li></ul></ul></ul><ul><ul><ul><ul><li>The Onion’s online readers are always moving and going to new events </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>They NEED a way to get there, which means that zipcar is extremely relevant </li></ul></ul></ul></ul></ul>Print Readers Are…..
  6. 6. <ul><li>Why The Onion? </li></ul>Nationally <ul><ul><li>Those who read The Onion are INFLUENCERS </li></ul></ul><ul><ul><li>Zipcar will be able to target those in urban areas who are able to AFFORD the service </li></ul></ul>
  7. 7. <ul><ul><li>We have a similar voice </li></ul></ul><ul><ul><ul><li>Zipcar’s Voice: “Our leading brand will be synonymous with fun, honesty, clever innovation, and social good” </li></ul></ul></ul><ul><ul><ul><li>The Onion’s Voice: The onion is known for being a humorous and creative publication </li></ul></ul></ul><ul><ul><ul><ul><li>“ The Onion distinguishes itself with a unique product, great new ad executions, and exceptional service. Above all, it comes down to the high-quality wealthy, intellectual, which keeps me and my clients coming back to the Onion.” -Wendi Dunlap, Beyond Interactive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ The funniest publication in the United States.” -The New Yorker </li></ul></ul></ul></ul>Why the Onion?
  8. 8. <ul><ul><li>We have an AD size that will meet your needs </li></ul></ul>
  9. 9. <ul><ul><li>Our closing time is later than other newspapers </li></ul></ul><ul><ul><ul><li>In Chicago we do not close until Monday at 5:00pm </li></ul></ul></ul><ul><ul><ul><ul><li>Other publications in the city close on Friday at 5:00pm </li></ul></ul></ul></ul><ul><ul><ul><ul><li>If you have an advertisement that you need to place lat minute WE can accommodate you! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Onion comes out every Thursday </li></ul></ul></ul></ul>
  10. 10. Unique Merchandising Opportunity <ul><ul><li>If zipcar commits to buying 15 print ad or online spots than we will make sure that you have first priority in ad placement for the January 1st special technology issue </li></ul></ul><ul><ul><ul><li>Our January 1st spots go extremely quickly </li></ul></ul></ul><ul><ul><ul><li>Our readers for the January 1st issue is drastically higher than all of our other issues </li></ul></ul></ul>Exclusively for zipcar
  11. 11. <ul><ul><li>Mutually beneficial relationship </li></ul></ul><ul><ul><ul><li>If you commit to us than we will commit to you </li></ul></ul></ul><ul><ul><ul><li>We will tell you when we have unexpected openings last minute </li></ul></ul></ul><ul><ul><ul><li>If there are spots that are not filled during a week you place an ad, we will feature your ad more than once at no extra charge </li></ul></ul></ul>
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