Your Social Media Footprint

Your Social Media Footprint Profiting from the new economics of reputation, attention and customer engagement

Social Media “Street Cred”
Blogger (I actually make money doing it not just telling how to do it)
Dow Jones
Bigger Pockets
Guest Posting
Social Media strategies for Mt. Sinai Medical, Dow Jones, and more…
V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 What are the most precious commodities in business today?

V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Attention and Authority Most Precious Commodities

Overload! V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Twitter and Flickr and Facebook OH MY!!

V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Social Media Huh?

The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Features?

The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Benefits!

The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

The Core Innovation
BUZZ

Word of Mouth has Changed
WOM’s availability to travel. Twitter, Facebook, etc.
Fact: Consumers will tell 10 people about a Negative experience
Before Social Media: The Most popular socialite in New York could tell how many people??

Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Publisher

Broadcaster

Billboard Owner

Sky Writing Pilot

Cost? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Generate leads?
What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Generate REFERRALS!

Build intangible company value

AKA

Brand Equity

E.F. Hutton

How? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

One Word: Branding
BRAND = COLLECTIVELY,
WHAT PEOPLE SAY, FEEL &
THINK ABOUT YOUR
PRODUCT, SERVICE OR
COMPANY

One Word: Branding
BRANDING = USING MARKETING
TO INFLUENCE PEOPLES’
ATTITUDES TOWARDS AND
PERCEPTIONS OF THE BRAND.

One Word: Branding
Example: Fed Ex Facebook App

Step 1: LISTEN!
Where to Begin V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

Listen
Reason #1
Your need to know.

Listen
Reason #2
Build credibility

Listen
Reason #3
Fix problems.

Listen
Reason #4
Show you Care.

Listen
Reason #5
Learn from Competitors
mistakes.

Where to Begin
Step 2: Set up your own Associated Press

Where to Begin
AKA

Where to Begin
A Blog

Where to Begin
Options for Blogs

Where to Begin
Personal Branding
buy own domain name, and host it somewhere inexpensive, but with good service.
EG: www.garyvaynerchuk.com

Where to Begin
Corporate Communications
off-brand domain, with a “powered by” mindset.
EG: Digital Nomads by Dell

Where to Begin
Step 3: Set up outposts

Publish. Share. Collaborate. Image Courtesy of Flickr.com

Where to Begin
Step 4: Build an audience

ROI=Return on Influence
Earn the Right.

V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Contact Info www.arizonamortgagenews.com http://profile.to/arizonamortgagerate/ Steve_Heideman sheideman www.linkedin.com/in/ccimrealestate

Your Social Media Footprint

by Steve Heideman on Dec 10, 2008

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