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Your Social Media Footprint

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  • + Blogster Matthew O'Brien 11 months ago
    One word - AWESOME! Your social media footprint is huge!! Nice work.
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Your Social Media Footprint - Presentation Transcript

  1. Your Social Media Footprint Profiting from the new economics of reputation, attention and customer engagement
  2. Social Media “Street Cred”
    • Blogger (I actually make money doing it not just telling how to do it)
      • Dow Jones
      • Bigger Pockets
      • Guest Posting
    • Social Media strategies for Mt. Sinai Medical, Dow Jones, and more…
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  3. ? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 What are the most precious commodities in business today?
  4. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Attention and Authority Most Precious Commodities
  5. Overload! V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  6. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Twitter and Flickr and Facebook OH MY!!
  7. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Social Media Huh?
  8. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Features?
  9. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  10. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Benefits!
  11. The Killer APP is NOT the Killer APP. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  12. The Core Innovation
    • BUZZ
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  13. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  14. Word of Mouth has Changed
    • WOM’s availability to travel. Twitter, Facebook, etc.
    • Fact: Consumers will tell 10 people about a Negative experience
    • Before Social Media: The Most popular socialite in New York could tell how many people??
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  15. Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Publisher
    • Broadcaster
    Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Billboard Owner
    Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Sky Writing Pilot
    Image courtesy of Flickr.com V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  20. Cost? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  21. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Generate leads?
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Generate leads?
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Generate REFERRALS!
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Build intangible company value
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • AKA
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Brand Equity
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • E.F. Hutton
    What is the Goal? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  29. How? V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  30. One Word: Branding
    • BRAND = COLLECTIVELY,
    • WHAT PEOPLE SAY, FEEL &
    • THINK ABOUT YOUR
    • PRODUCT, SERVICE OR
    • COMPANY
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  31. One Word: Branding
    • BRANDING = USING MARKETING
    • TO INFLUENCE PEOPLES’
    • ATTITUDES TOWARDS AND
    • PERCEPTIONS OF THE BRAND.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  32. One Word: Branding
    • Example: Fed Ex Facebook App
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
    • Step 1: LISTEN!
    Where to Begin V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  34. Listen
    • Reason #1
    • Your need to know.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  35. Listen
    • Reason #2
    • Build credibility
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  36. Listen
    • Reason #3
    • Fix problems.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  37. Listen
    • Reason #4
    • Show you Care.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  38. Listen
    • Reason #5
    • Learn from Competitors
    • mistakes.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  39. Where to Begin
    • Step 2: Set up your own Associated Press
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  40. Where to Begin
    • AKA
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  41. Where to Begin
    • A Blog
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  42. Where to Begin
    • Options for Blogs
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  43. Where to Begin
    • Personal Branding
    • buy own domain name, and host it somewhere inexpensive, but with good service.
    • EG: www.garyvaynerchuk.com
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  44. Where to Begin
    • Corporate Communications
    • off-brand domain, with a “powered by” mindset.
    • EG: Digital Nomads by Dell
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  45. Where to Begin
    • Step 3: Set up outposts
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  46. Publish. Share. Collaborate. Image Courtesy of Flickr.com
  47. Where to Begin
    • Step 4: Build an audience
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  48. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  49. ROI=Return on Influence
    • Earn the Right.
    V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283
  50. V : 480.516.5668 F : 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283 Contact Info www.arizonamortgagenews.com http://profile.to/arizonamortgagerate/ Steve_Heideman sheideman www.linkedin.com/in/ccimrealestate

+ Steve HeidemanSteve Heideman, 11 months ago

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