Social Media Marketing Wwn (2)


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As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?

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Social Media Marketing Wwn (2)

  1. 1. Social Media hits the slope of enlightenment!? Matthew O’Brien Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
  2. 2. Discussion Topics <ul><li>The Internet Marketing Shift </li></ul><ul><li>Launching branded social media channels </li></ul><ul><li>How to Setup Social Media Marketing </li></ul><ul><li>Monetization strategies and techniques for social media </li></ul><ul><li>Social Media Marketing Action Plan </li></ul>
  3. 3. What experts are saying… <ul><li>According to eMarketer: </li></ul><ul><li>74% of Americans are online. </li></ul><ul><li>...50% of them are part of a social network. </li></ul><ul><li>...25% of them have joined online communities. </li></ul><ul><li>Business Week </li></ul><ul><li>2005: 9M blogs, 2008: 74M blog </li></ul><ul><li>Real number of active blogs 5.2M (or less) </li></ul>
  4. 4. What experts are saying… <ul><li>Tom Martin </li></ul><ul><li>Positive Disruption </li></ul><ul><li>With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch. </li></ul>
  5. 5. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
  6. 6. 2. How to launch branded online marketing channels <ul><li>TRUE or FALSE: </li></ul><ul><li>Take mainstream advertising and content, launch it on Social Networks and it will flourish. </li></ul><ul><li>&quot;Frequency of message is not the idea here,&quot; Mr. Murray said. &quot;Frequency of contact is.&quot; Charlene Li, VP and principal analyst at Forrester Research. </li></ul>
  7. 7. 3. Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks
  8. 8. 4. Monetization of Social Media <ul><li>While everyone hasn't agreed on one specific metric yet, marketers can measure the effectiveness of their campaigns through a variety of factors, such as: </li></ul><ul><li>time spent on sites </li></ul><ul><li>their friend/prospect bases </li></ul><ul><li>how many times their brands are mentioned in conversation. </li></ul>
  9. 9. 4. Social Media Branding Channel Sponsorship
  10. 10. 5. Social Media Marketing Action Plan <ul><li>Target 5 site to create marketing channels </li></ul><ul><li>Make each channel unique </li></ul><ul><li>Publish on blog (your own AP) and syndicate to marketing channels </li></ul><ul><li>Create ads, links and sponsorship space </li></ul><ul><ul><li>Videos intro and outro </li></ul></ul><ul><ul><li>Blog posts and comments </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><li>Communicate and build online communities </li></ul>
  11. 11. 5. Other Marketing Channels (you may be overlooking) <ul><li>Profile Pages (Branded Channels) for Video </li></ul><ul><li> </li></ul><ul><li> and </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> and </li></ul>
  12. 12. Open Discussion <ul><li>Q and A </li></ul><ul><li>Contact Info Discussion Topics </li></ul><ul><li>Mint Social Google Juice </li></ul><ul><li>Matthew O’Brien 140 Character Resume </li></ul><ul><li>602.206.8089 Social Networks & IM </li></ul><ul><li>[email_address] Social Media Alias </li></ul>