Your SlideShare is downloading. ×
0
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Mobile marketing in the age of smartphones
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile marketing in the age of smartphones

820

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
820
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “You Are Here” How Local Businesses can Get on the Map in the Age of the Mobile WebSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 2. Use Hashtag: #azgcotSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 3. Use Hashtag: #geosomoSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 4. Steve Heideman CTO Mint SocialSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 5. Steve Heideman CTO Mint Social Steve HeidemanSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 6. Steve Heideman CTO Mint SocialSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 7. Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 8. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing •Integrates online & offline marketing •Improves customer experience by offering enhanced content •Offers Business Owners better tracking/analytics of marketing.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 9. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 10. Smartphone Use has Taken Off 31% 50% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 11. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 12. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 13. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 14. Google Maps Less than 7% of Businesses have claimed their listing!Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 15. Google Maps 60% of Google Maps Searches are on Mobile DevicesSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 16. Google “7 Pack”Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 17. {Step 1} Create a Profile Document • Consistency across local listings • Syntax is Important – i.e. Phone #: (xxx) xxx-xxxx or xxx-xxx-xxxxSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 18. {Step 2} Create Profiles • Local Listings(except Google Places—more on that in a minute) • Photo – Panoramio – Picasa – Flickr • Video – YoutubeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 19. Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 20. {Step 3} Post Geo-Tagged Content • Photos – keyword optimized— example:mountain-biking-sedona- az.jpg – Split images up between photo sharing sites – Map to your corporate address— exactly the same as your office address • Video – Youtube geotagging • Blog Posts – Post Mapper – –open graph apiSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 21. {Step 4} Create or Claim Google Place Page • Same as other local listings • Grab a few geo-tagged photos from each photo site • Grab at least 1 geo- tagged video from YouTubeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 22. {Step 5} Get Reviews • Be Remarkable. • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. • Offer incentives to customers that post a review/check in – Coupons – Free Gift – % off next purchase – Rewards (Points, Badges) • Free coffee for the mayor • free desert for unlocking badges, etc.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 23. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 24. Integrating Offline/Online MarketingSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 25. Ever seen one of these secret codes? Microsoft Tag QR CodeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 26. How Do QR Codes Work? Sends to a web page, a location, a video, vCard, check ins to foursquare, Facebook places etc.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 27. QR Code Stats 52% Have seen or heard of QR Codes.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 28. QR Code Stats 28% Have scanned a QR Code with a smartphone.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 29. QR Code Stats 6% QR Code led to purchase of a product or service.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 30. Examples of QR Code MarketingSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 31. Short CodesSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 32. How do Short Codes Work? •Text “KEYWORD” to short code •95% Open Rates •Immediacy (drives action)Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 33. Short Code Marketing Ideas •Sidewalk Signs for restaurants •Coupons •Deliver Content •Links to URL •Business Contact Info •POS Free Offers •On Real Estate For Sale SignsSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 34. Design Recommendations Cross Browser Design—No Flash! Jquery or HTML5 CSS, XHTMLSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 35. Questions?Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 36. To get the Enhanced Content for this Presentation scan this tag:Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com

×