Mobile marketing in the age of smartphones

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Mobile marketing in the age of smartphones

  1. 1. “You Are Here” How Local Businesses can Get on the Map in the Age of the Mobile WebSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  2. 2. Use Hashtag: #azgcotSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  3. 3. Use Hashtag: #geosomoSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  4. 4. Steve Heideman CTO Mint SocialSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  5. 5. Steve Heideman CTO Mint Social Steve HeidemanSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  6. 6. Steve Heideman CTO Mint SocialSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  7. 7. Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  8. 8. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing •Integrates online & offline marketing •Improves customer experience by offering enhanced content •Offers Business Owners better tracking/analytics of marketing.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  9. 9. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  10. 10. Smartphone Use has Taken Off 31% 50% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  11. 11. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  12. 12. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  13. 13. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  14. 14. Google Maps Less than 7% of Businesses have claimed their listing!Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  15. 15. Google Maps 60% of Google Maps Searches are on Mobile DevicesSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  16. 16. Google “7 Pack”Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  17. 17. {Step 1} Create a Profile Document • Consistency across local listings • Syntax is Important – i.e. Phone #: (xxx) xxx-xxxx or xxx-xxx-xxxxSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  18. 18. {Step 2} Create Profiles • Local Listings(except Google Places—more on that in a minute) • Photo – Panoramio – Picasa – Flickr • Video – YoutubeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  19. 19. Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  20. 20. {Step 3} Post Geo-Tagged Content • Photos – keyword optimized— example:mountain-biking-sedona- az.jpg – Split images up between photo sharing sites – Map to your corporate address— exactly the same as your office address • Video – Youtube geotagging • Blog Posts – Post Mapper – –open graph apiSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  21. 21. {Step 4} Create or Claim Google Place Page • Same as other local listings • Grab a few geo-tagged photos from each photo site • Grab at least 1 geo- tagged video from YouTubeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  22. 22. {Step 5} Get Reviews • Be Remarkable. • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. • Offer incentives to customers that post a review/check in – Coupons – Free Gift – % off next purchase – Rewards (Points, Badges) • Free coffee for the mayor • free desert for unlocking badges, etc.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  23. 23. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  24. 24. Integrating Offline/Online MarketingSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  25. 25. Ever seen one of these secret codes? Microsoft Tag QR CodeSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  26. 26. How Do QR Codes Work? Sends to a web page, a location, a video, vCard, check ins to foursquare, Facebook places etc.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  27. 27. QR Code Stats 52% Have seen or heard of QR Codes.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  28. 28. QR Code Stats 28% Have scanned a QR Code with a smartphone.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  29. 29. QR Code Stats 6% QR Code led to purchase of a product or service.Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  30. 30. Examples of QR Code MarketingSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  31. 31. Short CodesSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  32. 32. How do Short Codes Work? •Text “KEYWORD” to short code •95% Open Rates •Immediacy (drives action)Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  33. 33. Short Code Marketing Ideas •Sidewalk Signs for restaurants •Coupons •Deliver Content •Links to URL •Business Contact Info •POS Free Offers •On Real Estate For Sale SignsSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  34. 34. Design Recommendations Cross Browser Design—No Flash! Jquery or HTML5 CSS, XHTMLSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  35. 35. Questions?Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  36. 36. To get the Enhanced Content for this Presentation scan this tag:Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com

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