Blogging For Business

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  • Blogging For Business

    1. 1. < Business Blogging/> A Success Story
    2. 2. You are the Brand
    3. 3. Your Customers will search for you on the internet… 60% of all top search results on Google are blogs.
    4. 4. It Works!
    5. 5. <ul><li>)( </li></ul>
    6. 6. Image courtesy of Flickr.com
    7. 7. <ul><li>Publisher </li></ul>
    8. 8. <ul><li>Broadcaster </li></ul>Image courtesy of Flickr.com
    9. 9. <ul><li>Billboard Owner </li></ul>Image courtesy of Flickr.com
    10. 10. <ul><li>Sky Writing Pilot </li></ul>Image courtesy of Flickr.com
    11. 11. <ul><li>Expensive! </li></ul>
    12. 12. <ul><li>Along came blogs... </li></ul>
    13. 13. <ul><li>Cost of publishing... </li></ul>
    14. 14. <ul><li>$0.00 </li></ul>
    15. 15. <ul><li>Size of Audience… </li></ul>
    16. 16. (Cluster Map Graphic MJ Perry) <ul><li>The World </li></ul>
    17. 17. <ul><li>My Story… </li></ul>
    18. 18. Used as a PR strategy for Non-Profit Work <ul><li>Started Blogging after reading the Book: “Naked Conversations” </li></ul>
    19. 19. <ul><li>Launching a new website… </li></ul>
    20. 20. <ul><li>“ We need a real estate finance guru and we really like what you are doing down there in Arizona—well, you are blogging at least 8-)” </li></ul>
    21. 21. How do I find things to blog about??
    22. 22. <ul><li>What does your target market want to know? </li></ul>
    23. 23. <ul><li>LinkedIn </li></ul><ul><li>Forums </li></ul><ul><li>Message Boards </li></ul><ul><li>Social Networks </li></ul>
    24. 24. <ul><li>Take Aways: </li></ul><ul><li>Have an opinion </li></ul><ul><li>Share it </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Help your target market do their research </li></ul><ul><li>Listen to them… </li></ul><ul><li>Engage them… </li></ul>
    25. 25. Contact Info: Steve Heideman 480-516-5668 [email_address]

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