LIIAR ANALYSIS Front cover, contents page and double page spread.
Conventions Hook Masthea Plug dSelling Line Main ImageSecondary images Pull quote Cover Lines Bar code
Media Language Codes and Conventions •Masthead: The masthead follows magazine conventions by being placed at the left top corner. It is very large and bold. The yellow color makes it stand out from the simplistic grey background therefore it captures the audience attention. •Selling line: "New Magazine Express" . The selling line makes it easier to identify the genre of the magazine and also clarifies its full name. •Main pull-quote: The main pull-quote is a quote by Cobain, that suggests that we can find more about that artist in the magazine. Its in yellow like the masthead so that it stands out more and the font in which is written is very chaotic with letters of different sizes and on slightly different lines: that represents the state of mind of the artist (connotation) •Pull-quotes: There are other pull-quotes on the left side of the cover. They are also quotes extracted from interviews that can be found in the magazine. They are used to interest the audience. •Cover lines: At the right bottom corner and on the left (names of artists) there are cover lines that tells us more about the topics of the week. All the artists names are written either in red (on the left) to make them more visible, or in black and white (right bottom corner) to separate them from each other in a clear way. •Main Image: The main image of the front cover is a mid shot of the lead singer of Nirvana, Kurt Cobain. Cobain is wearing a leopard skin hoodie and a big pair of eccentric white glasses 50s, while smoking a cigarette. The photo clearly reflect his crazy and eccentric personality. •Secondary images: There are also other 4 images on the cover. Three of them are on the left side and they are close- ups of the celebrity whose interviews or stories are featured in the magazine. The one at the top right corner represents a poster that would be given with the magazine. They are inserted to catch the viewers eyes, images being a more powerful and effective means than words.
Media Language Codes and Conventions • Hook: The hook is at the top and it is used to attract fans of the band. The name of the band is in yellow so that it is more visible. • Plug: The plug is on the right, under the masthead and near the ma in image. It is used to tell the audience about a specific topic that may interest them. It is visible because of the red color and the contrast with the text "SPECIAL LYRICS ISSUE" being black and white. Theres also a question that challenges the audience and catches its interest. • Bar code: The magazine follows codes and conventions, as it has a bar code that indicates price and date of release.
Institution Publisher, company...? • NME is published by IPC MEDIA (formerly International Publishing Corporation ). • IPC MEDIA is a consumer and digital publisher in the United Kingdom with a large portfolio. • It sells over 350 million copies each year. • IPC MEDIA is owned by Times Inc which is the publishing side of Time Warner Inc.
Ideology Message, moral values...? • NME is a music magazine that focuses mostly on genres like rock, indie and alternative. • It mainly focuses on artists that were really big in the past (as Kurt Cobain on the front cover) and relieve their successes.
Audience Whos reading it? • NMEs audience is both relevant to female and male readers however is aimed more towards a male audience. • IPC MEDIA defines their typical young-man-reader like this: "The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone." • The range: 18-34 years old.
Representation How is it represented? • Cobain is wearing a white shirt under a leopard skin hoodie and a pair of big white sunglasses from the 60s. Hes smoking a cigarette and looking directly to the camera. • On the lenses we can see the reflection of a stage with the shadow of a person (probably the singer himself) and a microphone.
Logo and Contents Media Language Codes and ConventionsThe title "Contents" tellswhere he is in magazine.It stands out becausetheres the contrast withblack and white. Date and website •Features: Main The features tells us image The main image is a mid- about what we can find shot of artist Jon Bon Jovi. in the magazine. The He is standing on profile, different articles are with his hands firmly in the separated from each pockets and looking other: the titles of each directly at the audience. issue is written in a bigger bold font. The page number next to all the titles makes it easier to audience to Pull-quote find what theyre It attracts the reader by interested in and also giving out a little of the orange makes it information about what more visible. For each he can find in the article. article featured theres The page number is a little "ironic" written in a bold orange explanation of what the font, to make it more article is about: that visible. makes it more interesting for the reader. Secondary image The secondary image shows the reader a little more of what can be found inside and makes him more curious. It is a mid shot of the band "Coldplay"
Institution Publisher, company...? • Q Magazine was founded by Mark Ellen and David Hepworth. • Q was first published in October 1986, by Bauer Media Group, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. • In the early years, the magazine was sub-titled "The modern guide to music and more". • Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldnt be mistaken for a snooker magazine. Another reason, cited in Qs 200th edition, is that a single-letter title would be more prominent on newsstands. • There is also a Q TV television channel in the UK, although it is due to close on 3 July 2012. • Q also holds a yearly awards ceremony called the Q Awards.
Ideology Message, moral values...? - “Q” magazine focuses on different genres including pop, rock, hip-hop. - It has a more sophisticated view on the music industry, that’s why it also has a different range of audience, different from magazines like NME.
Representation How is it represented? • Jon Bon Jovi is the artist represented in the main image of the page. • Its a mid-shot. • Hes standing on a profile looking straight to the camera. His hands are firmly in his pockets and hes wearing a necklace with a skull. He also has a slight smile on his face, meaning as its reported from the interview, that he "can be the nicest guy, but a prick too." • The pose of his body (arms firmly stretched and the muscles) and his face (chin high, looking directly at the audience, little smile) tells the reader about his personality: a really strong and determined man, that can be really nice though. • The image is very simple. The background is white and it gets brighter in the upper part of the image so that it looks like there is a light spot on the singer.
Double page spread• The title is a quote She is wearing really from Lily Allen heavy and dark make extracted from the up. Her article. The font is hair is really dark and really particular, with short. The darkness of letters of different the make up and the hair sizes that looked cut creates a contrast with and put together. This her pale skin. type of the text is used to emphasize the state of mind of the singer and her personality. Mid-shot. The singer stands with her body toward the camera and her arms on There is a brief the sides. She looks introduction to the directly to the camera. article, where the name This position of the singer is written reflects her strong in red, so that it stands personality that comes out and catches the out from her words, too. readers eyes. The article is written in a very simple font. The red tartan shirt The I at the beginning of the article is makes her stand out as it written in bold and is bigger than the rest of is a bright color and the text: that is a convention used to begin there is a strong contrast an article. with the black and white that dominate the pages.