ADD DATESpecial Olympics Wear The LacesRetail Partnership OpportunityPrepared for NAME OF COMPANY   INSERT  COMPANY    LOGO
INSERT   Retail Partnership OpportunityCOMPANY  LOGO    Prepared for NAME OF COMPANY          Date
About Special OlympicsBackground     INSERT             COMPANY              LOGO IN                SLIDE              MAS...
THE NEED                Approximately 2% OF THE                GLOBAL POPULATION or almost                200 MILLION PEOP...
ADDRESSING A GLOBAL ISSUE                People with intellectual disabilities are                some of the MOST VULNERA...
ABOUT SPECIAL OLYMPICS                Special Olympics is the                WORLD’S LARGEST                SPORTS ORGANIS...
ABOUT SPECIAL OLYMPICS                “Special Olympics has                transformed our lives & given                us...
SPECIAL OLYMPICS MISSION                To provide YEAR-ROUND SPORTS TRAINING and                athletic competition in a...
GLOBAL IMPACT7 Global Regions228 Local Programs175 Countries1,010,000 Coaches & Volunteers3,400,000 Athletes44,136 Events ...
YEAR OVER YEAR GROWTH•   8% year over year growth rate with    3.4 million athletes participating   SPECIAL OLYMPICS GLOBA...
ORGANIZATIONAL STRUCTURE                       SPECIAL OLYMPICS INTERNATIONAL                         MIDDLE NORTH    EURO...
OUR VALUESSportsWe rely on the transformative power of sports to change individual lives, change families and changesociet...
EUROPE/EURASIA IMPACT58 National Programs500,000 Athletes50,000 Coaches60,000 Volunteers21,000 Families31 Sports          ...
EUROPE/EURASIA PROGRAMSAlbania         Czech Republic   Ireland           Malta         SlovakiaAndorra         Denmark   ...
CORPORATE PARTNERS—SAMPLING              INSERT            COMPANY             LOGO IN               SLIDE             MAS...
NATIONAL IMPACT—INSERT STATSXX Local ProgramsXX AthletesXX CoachesXX Volunteers              INSERT MAP OR IMAGE FOR      ...
About the CampaignWear The LacesINSERT            COMPANY             LOGO IN               SLIDE             MASTER    18
WEAR THE LACES                • Consumers are invited to PURCHASE A PAIR                  OF SPECIAL OLYMPICS LACES and we...
Campaign Goals                 • CREATE public awareness about Special Olympics                 • RAISE funds             ...
CONSUMER SUPPORT                                          of consumers                58%                       felt that ...
CAMPAIGN PILOTS•   Belgium•   France•   Gibraltar•   Great Britain•   Luxembourg•   Poland•   Slovenia•   Turkey          ...
EXTENSIVE SUPPORT       INSERT     COMPANY      LOGO IN        SLIDE      MASTER        23
SOCIAL MEDIA PROMOTION                         70%                         of our Facebook                         fans ar...
Partnership OpportunitiesRetail Activations                INSERT              COMPANY               LOGO IN              ...
ALIGNMENT OF OBJECTIVES     COMPANY                     SPECIAL OLYMPICS     Insert text        Works at a grass roots/com...
IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.                INSERT              COMPANY       ...
IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.                INSERT              COMPANY       ...
IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces.                INSERT              COMPANY       ...
ONLINE PROMOTIONPromote the Laces campaign on your Web site and provide your users thechance to purchase the laces (link t...
EMPLOYEE PROMOTIONYour employees can support the campaign by purchasing & wearing the laces.                INSERT        ...
Special Olympics SuccessesRetail Case Studies               INSERT             COMPANY              LOGO IN               ...
CASE: PLANET OUTDOOR• Planet Outdoor stocked 12,000 laces in total in Poland  (100 laces across 120 outlets).• In the firs...
CASE: DOMINIO’S PIZZA• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.• Initially bought 500 la...
CASE: TURKEY RETAILERS• Special Olympics Turkey has sold 27,000 pairs of  laces to four different retail chains which are ...
CASE: ORLEN GAS STATIONS• Approx. 2,000 outlets in Poland and 1,000 elsewhere.• Sponsors of Special Olympics Poland and in...
Wear The LacesDiscussion     INSERT             COMPANY              LOGO IN                SLIDE              MASTER    37
DISCUSSIONInsert Text                INSERT              COMPANY               LOGO IN                 SLIDE              ...
THANK YOUAdrienne ReganDirector of Corporate PartnershipsSpecial Olympics Europe Eurasia00 353 1 6755 717aregan@specialoly...
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Pdf version of wear the laces presentation

  1. 1. ADD DATESpecial Olympics Wear The LacesRetail Partnership OpportunityPrepared for NAME OF COMPANY INSERT COMPANY LOGO
  2. 2. INSERT Retail Partnership OpportunityCOMPANY LOGO Prepared for NAME OF COMPANY Date
  3. 3. About Special OlympicsBackground INSERT COMPANY LOGO IN SLIDE MASTER 4
  4. 4. THE NEED Approximately 2% OF THE GLOBAL POPULATION or almost 200 MILLION PEOPLE have intellectual disabilities, making it ONE OF THE LARGEST DISABILITY POPULATIONS in the world. INSERT COMPANY LOGO IN SLIDE MASTER 5
  5. 5. ADDRESSING A GLOBAL ISSUE People with intellectual disabilities are some of the MOST VULNERABLE POPULATIONS in the world. They are: • Less likely to be employed • More likely to be victims of abuse & violence • More likely to have poorer health & have trouble finding health care INSERT COMPANY LOGO IN SLIDE MASTER 6
  6. 6. ABOUT SPECIAL OLYMPICS Special Olympics is the WORLD’S LARGEST SPORTS ORGANISATION, providing year-round training and competition for children and adults with intellectual disabilities. INSERT COMPANY LOGO IN SLIDE MASTER 7
  7. 7. ABOUT SPECIAL OLYMPICS “Special Olympics has transformed our lives & given us our happiest moments” Colm McGarry Father of Una, SO Athlete Belfast, Co. Down INSERT COMPANY LOGO IN SLIDE MASTER 8
  8. 8. SPECIAL OLYMPICS MISSION To provide YEAR-ROUND SPORTS TRAINING and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them CONTINUING OPPORTUNITIES TO DEVELOP physical fitness, demonstrate courage, experience joy and participate in a SHARING OF GIFTS, SKILLS AND FRIENDSHIP with their families, other Special Olympics athletes and the community. INSERT COMPANY LOGO IN SLIDE MASTER 9
  9. 9. GLOBAL IMPACT7 Global Regions228 Local Programs175 Countries1,010,000 Coaches & Volunteers3,400,000 Athletes44,136 Events (about 121 events per day)World Games Every 2 Years INSERT COMPANY LOGO IN SLIDE MASTER 10
  10. 10. YEAR OVER YEAR GROWTH• 8% year over year growth rate with 3.4 million athletes participating SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009• Since 2000, we have added nearly 2000 985,973 2.4 million new athletes 1,206,655 2002• Expanding in Asia Pacific (18%) 2003 1,380,396 and East Asia (10%) and North 2004 1,734,077 America (8%) 2005 2,256,733• The number of children ages 2-7 2006 2,534,413 more than doubled in 2009 (to 2007 2,876,626 nearly 57,000 individuals) 2008 3,177,410 2009 3,431,559 INSERT COMPANY LOGO IN SLIDE MASTER 11
  11. 11. ORGANIZATIONAL STRUCTURE SPECIAL OLYMPICS INTERNATIONAL MIDDLE NORTH EUROPE EAST LATIN ASIA EAST AFRICAAMERICA EURASIA & NORTH AMERICA PACIFIC ASIA AFRICA 44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES INSERT COMPANY LOGO IN SLIDE MASTER 12
  12. 12. OUR VALUESSportsWe rely on the transformative power of sports to change individual lives, change families and changesociety at large.ChampionsWe are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best.UnifiedWe are united in our commitment to inclusion, respect and dignity. We are one team.SpiritedWe are brave, resolute, resilient and triumphant. We are humanity.PerseveringWe don’t give up on ourselves or each other. We are all winners. INSERT COMPANY LOGO IN SLIDE MASTER 13
  13. 13. EUROPE/EURASIA IMPACT58 National Programs500,000 Athletes50,000 Coaches60,000 Volunteers21,000 Families31 Sports INSERT COMPANY LOGO IN SLIDE MASTER 14
  14. 14. EUROPE/EURASIA PROGRAMSAlbania Czech Republic Ireland Malta SlovakiaAndorra Denmark Isle of Man Moldova SloveniaArmenia Estonia Israel Monaco SpainAustria Faroe Islands Italy Montenegro SwedenAzerbaijan France Kazakhstan Netherlands SwitzerlandBelarus Georgia Kosovo Norway TajikistanBelgium Germany Kyrgyz Republic Poland TurkeyBosnia & Gibraltar Latvia Portugal TurkmenistanHerzegovina Great Britain Liechtenstein Romania UkraineBulgaria Greece Lithuania Russia UzbekistanCroatia Hungary Luxembourg San MarinoCyprus Iceland FYR Macedonia Serbia INSERT COMPANY LOGO IN SLIDE MASTER 15
  15. 15. CORPORATE PARTNERS—SAMPLING INSERT COMPANY LOGO IN SLIDE MASTER 16
  16. 16. NATIONAL IMPACT—INSERT STATSXX Local ProgramsXX AthletesXX CoachesXX Volunteers INSERT MAP OR IMAGE FOR NATIONAL PROGRAMXX FamiliesXX EventsXX Sports INSERT COMPANY LOGO IN SLIDE MASTER 17
  17. 17. About the CampaignWear The LacesINSERT COMPANY LOGO IN SLIDE MASTER 18
  18. 18. WEAR THE LACES • Consumers are invited to PURCHASE A PAIR OF SPECIAL OLYMPICS LACES and wear them to show their support. • By wearing the laces, people PROMOTE MESSAGES OF RESPECT, ACCEPTANCE, INCLUSION AND HUMAN DIGNITY for all. • The lace represents THE COMMON THREAD that ties us all together. INSERT COMPANY LOGO IN SLIDE MASTER 19
  19. 19. Campaign Goals • CREATE public awareness about Special Olympics • RAISE funds • ENTHUSE existing fans and enroll new fans INSERT COMPANY LOGO IN SLIDE MASTER 20
  20. 20. CONSUMER SUPPORT of consumers 58% felt that selling laces for fundraising was a good idea. Based on market research conducted in Ireland and Italy with 1,000 consumers INSERT COMPANY LOGO IN SLIDE MASTER 21
  21. 21. CAMPAIGN PILOTS• Belgium• France• Gibraltar• Great Britain• Luxembourg• Poland• Slovenia• Turkey INSERT COMPANY LOGO IN SLIDE MASTER 22
  22. 22. EXTENSIVE SUPPORT INSERT COMPANY LOGO IN SLIDE MASTER 23
  23. 23. SOCIAL MEDIA PROMOTION 70% of our Facebook fans are female INSERT COMPANY LOGO IN SLIDE MASTER 24
  24. 24. Partnership OpportunitiesRetail Activations INSERT COMPANY LOGO IN SLIDE MASTER 25
  25. 25. ALIGNMENT OF OBJECTIVES COMPANY SPECIAL OLYMPICS Insert text Works at a grass roots/community level Insert text More than 170 country programs; over 70 in region Insert text Key disability-involving global organzisation Track record in providing employee engageement Insert text and cause marketing opportunities INSERT COMPANY LOGO IN SLIDE MASTER 26
  26. 26. IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 27
  27. 27. IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 28
  28. 28. IN STORE PROMOTIONOffer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 29
  29. 29. ONLINE PROMOTIONPromote the Laces campaign on your Web site and provide your users thechance to purchase the laces (link to Special Olympics). INSERT COMPANY LOGO IN SLIDE MASTER 30
  30. 30. EMPLOYEE PROMOTIONYour employees can support the campaign by purchasing & wearing the laces. INSERT COMPANY LOGO IN SLIDE MASTER 31
  31. 31. Special Olympics SuccessesRetail Case Studies INSERT COMPANY LOGO IN SLIDE MASTER 32
  32. 32. CASE: PLANET OUTDOOR• Planet Outdoor stocked 12,000 laces in total in Poland (100 laces across 120 outlets).• In the first month of the European Games they sold 5,000 laces.• Planet Outdoors intends to use the rest of the laces as a promotion to sell more shoes, with the following slogan translated from Polish: Join Planet Outdoor with support for Special Olympics! With every pair of shoes you will receive a pair of Special Olympics laces, and by your purchase you are supporting charity with 8 Zł. INSERT COMPANY LOGO IN SLIDE MASTER 33
  33. 33. CASE: DOMINIO’S PIZZA• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.• Initially bought 500 laces directly to show to staff at a national event. Domino’s staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces in Domino’s shops.• Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were delighted to take part in this project as we are fully supportive of Special Olympics GB and like to do what we can to help this good cause. All my team members wore the laces on the day and we have a box of laces on the front counter available for customers to buy if they wish. The laces cost just £2 so it is easy to show your support and buy a pair.” INSERT COMPANY LOGO IN SLIDE MASTER 34
  34. 34. CASE: TURKEY RETAILERS• Special Olympics Turkey has sold 27,000 pairs of laces to four different retail chains which are already Special Olympics partners.• The laces are not yet inside the stores but all these partners have agreed to stock them.• Laces will be sold for 2.50 TL. INSERT COMPANY LOGO IN SLIDE MASTER 35
  35. 35. CASE: ORLEN GAS STATIONS• Approx. 2,000 outlets in Poland and 1,000 elsewhere.• Sponsors of Special Olympics Poland and interested in stocking laces beginning March 2011.• Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be stocked at around 750 of the larger Polish outlets, and would take around 100 laces for each of those outlets (7,500 laces in total.)• This partnership is not yet confirmed but is a strong possibility. INSERT COMPANY LOGO IN SLIDE MASTER 36
  36. 36. Wear The LacesDiscussion INSERT COMPANY LOGO IN SLIDE MASTER 37
  37. 37. DISCUSSIONInsert Text INSERT COMPANY LOGO IN SLIDE MASTER 38
  38. 38. THANK YOUAdrienne ReganDirector of Corporate PartnershipsSpecial Olympics Europe Eurasia00 353 1 6755 717aregan@specialolympics.orgwww.specialolympics.org INSERT COMPANY LOGO IN SLIDE MASTER 39
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